5 website tips to build your trades business online.
BE SURE YOU HAVE AN ONLINE PRESENCE
Even if you can’t afford or haven’t had the time to get round to an all-singing, all-dancing website, a landing page can do the trick! A landing page is a 1 page website that can house a bit of information about you, how to get in touch and maybe even a video to introduce yourself to the world.
You’ll need the domain name for your emails that will go on your business cards and vans etc, so don’t waste the page with a COMING SOON notice. You can still make an epic first impression with just one page until you’re ready to invest in a more meaty site…
2. SEPARATE YOUR SERVICES
Make sure that if you do have a website all your services have their own separate pages. E.g. decorator - a page for painting, a page for wallpapering, a page for external works etc.
This means you can really go to town and show off specific details and images on your services.
Not only does this make Google much happier but it also means its easier for us to find what we are looking for on your site super quickly and easily and even upsell other services to us as its all so clear. Win win.3. USE VIDEO
Google LOVES video.
It especially loves it when there is one on your homepage.
Be sure to choose your slickest, most professional VT here as it’s going to be one of the first things your visitors see.
And you don’t get a second chance to make a first impression.
4. SPREAD YOUR TESTIMONIALS
Reviews and testimonials are everything in building your trades brand. Showcasing the great things others are saying about you could not be a better way to build your Trades business.
So don’t limit these great reviews to one page on your website.
Spread them all over, so that whatever page a potential client comes through when finding you, we are reading positive things clients have to say.5. UPDATE IT!
Don’t go putting all this time and energy into a web presence and not do anything with it for the next decade. Update it regularly! New images, videos, if you start offering more services.
A Blog is a great way to update a website regularly and keep Google as seeing you as an active business. Treat it like your social media pages and tell us about specific jobs you’re doing, interesting things going on in your industry and even going on behind the scenes in your business.