THE BLOG.
A strong reputation is what separates busy Trade and construction businesses from scalable ones. This blog explains how Trade and Construction businesses build a reputation that brings work to them - without chasing, discounting, or working longer hours.
From defining what you want to be known for and showing the right work, to building trust through consistency and social proof, this guide breaks down how reputation is deliberately built through smart Trade and Construction marketing.
If you want better projects, warmer enquiries, and long-term growth, this is where it starts.
Many Trade and Construction business owners believe scaling means longer days, more stress, and less family time.
It doesn’t.
This blog explains how Trades can scale their business without working longer hours by using smarter Trade and Construction marketing.
From defining your Ideal Client and building a brand that filters enquiries, to attracting bigger projects and creating consistency, this guide shows how growth can come from clarity, not chaos.
If you want to step back from the tools and build a business that works without burning you out, this is where to start.
Transform your Trade and Construction business by turning your website into your most efficient employee. This comprehensive guide explores seven essential ways to automate your business processes through smart website functionality. From implementing intelligent booking systems and pre-visit forms to setting up automated payment processing and after-care systems, discover how to make your website work harder than a builder's brew. Learn how to free up your time, reduce administrative headaches, and create a more professional experience for your clients. Whether you're dealing with residential projects or commercial contracts, these practical solutions will help streamline your operations and improve client communication, all while maintaining that personal touch that sets your business apart.
Rubbish Removal marketing requires more than just basic advertising - it demands a strategic approach to reach your ideal clients and grow your waste management business. But what happens when you partner with a marketing agency that doesn't understand the unique challenges of our industry? You could be wasting valuable resources and missing out on crucial opportunities. Imagine hiring a marketing agency to create your website, only to find it filled with generic waste management stock photos and content that doesn't speak to your target market. Or perhaps your social media strategy fails to highlight your environmental credentials and specialised services. To avoid these costly mistakes and find a marketing partner who truly understands the Rubbish Removal industry, it's essential to recognise the warning signs before committing. We'll explore seven critical red flags to watch out for, ensuring you choose a marketing agency that can help your waste management business thrive in today's competitive market. From empty promises to lack of industry experience, these insights will help you make an informed decision for your business's future.
Black Friday isn’t just for retail. For Trades and Construction businesses, it’s the perfect chance to boost visibility, strengthen your brand, and attract quality clients - without slashing prices. This guide shows you smart ways to use Black Friday marketing to your advantage, from showcasing your best work and building trust to generating future leads and reinforcing your value. Learn how to stand out from the noise, grow your authority, and turn Black Friday into your best marketing moment of the year.
Most Trade and Construction businesses don’t struggle because of poor workmanship - they struggle because of poor marketing. This blog reveals the five biggest marketing mistakes that stop good Trades from growing, from outdated brand identities and unclear Ideal Clients to weak online presence and underinvestment. Learn how to shift from reactive to proactive marketing, attract better clients, and build a business that grows beyond you. With practical examples and a healthy dose of truth, this guide helps established Trades step up and stand out. Nice.
Marketing for Gardeners has evolved significantly in the digital age, and your website stands as your most powerful tool for attracting and converting new clients. When designed effectively, your gardening website works tirelessly as your 24/7 marketing powerhouse, showcasing your garden transformations and expertise even while you're creating your next masterpiece outdoors. However, too many Gardening websites suffer from poor organisation, confusing navigation, and missed opportunities to truly showcase the stunning work being done. From strategic placement of testimonials to thoughtful portfolio organisation, your website needs to guide potential clients through your services as smoothly as you'd guide them through one of your garden designs. This guide provides proven strategies to transform your website from a tangled digital jungle into a perfectly manicured marketing machine that works as hard as you do, helping you attract ideal clients and grow your Gardening business in today's competitive landscape.
Transform your Trade and Construction business from competing on price to commanding premium rates based on value with effective Trade and Construction Marketing strategies. Discover how to position your business as the premium choice, create marketing materials that justify higher rates, and attract clients who value quality over price. This comprehensive guide shows you exactly how to stop attracting price-shoppers and start attracting clients who appreciate and are willing to pay for expertise, quality, and professional service. Learn practical techniques for demonstrating value, building trust, and maintaining a premium market position that makes price the last thing clients think about.
Want to transform your Trade and Construction social media marketing? Stories aren't just those little circles at the top of Instagram and Facebook anymore - they're powerful marketing tools that could be winning you serious business. In this guide, we're breaking down 7 game-changing ways to use Stories that'll help you win more clients and grow your Trade and Construction business. From strategic timing to creating FOMO, we're showing you exactly how to make Stories work harder for your business. No more random posting or hoping for the best – these are proven strategies that actually work. We're talking about real, behind-the-scenes content that builds trust, interactive features that generate leads, and Story Highlights that convert viewers into clients. Plus, we'll show you exactly how to track what's working and what's not, so you can focus your efforts on the Stories that actually bring in business. Whether you're just starting with Stories or looking to level up your game, this guide will show you how to turn those 24-hour snippets into serious marketing gold.
Are your Trade and Construction marketing efforts falling flat? You're not alone. Many Trade businesses are making these costly marketing mistakes without even realising it. From generic content that puts potential clients to sleep, to outdated materials that scream "amateur hour," these mistakes are costing you serious money. In this guide, we're exposing the 7 biggest marketing mistakes that Trade and Construction businesses make - and more importantly, showing you exactly how to fix them. Whether you're struggling with personality-free marketing, targeting the wrong audience, or failing to convert leads, we've got you covered. We’ll share the common mistakes and practical steps you can take today to stop losing clients to them. Plus, we'll show you how simple changes in your marketing approach can lead to dramatic improvements in your client acquisition and retention.
Planning a new website for your Trade and Construction business? Before you spend a penny, read this comprehensive guide to the 21 essential elements your website needs to actually generate enquiries and win you work. From identifying your ideal client to ensuring your site is built for SEO from day one, we're covering everything you need to know to create a website that works as hard as you do. Whether you're starting from scratch or updating an existing site, these proven essentials will help you avoid costly mistakes and create a digital presence that actually brings in quality leads.
Carpenter marketing ideas that transform your business from average to exceptional. As a Carpenter, you're facing fierce competition in a market where everyone claims to deliver quality craftsmanship. But standing out isn't just about your woodworking skills anymore - it's about the complete package you offer clients. This guide dives deep into innovative marketing strategies specifically designed for Carpenters who want to elevate their business above the competition. From creating memorable client experiences with welcome packs to documenting your craftsmanship like the art it is, we'll show you how the smaller details in your marketing approach can make your carpentry business more visible, credible, and memorable. These aren't your typical marketing tips - they're game-changing strategies that will help you showcase your expertise while building lasting client relationships. Ready to transform your carpentry business through smart, effective marketing? Let's get started.
Ready to push your Trade and Construction business past the £500k mark? It's not about working harder - it's about working smarter through strategic marketing and brand building. In this guide, we're revealing the 7 marketing secrets that will help you break through that revenue ceiling without sacrificing your sanity. From positioning your Trade business at premium level to creating recurring revenue streams, we're showing you exactly how to scale your Trade business the smart way. Whether you're stuck in the £250-350k range or ready to take your business to the next level, this guide provides practical, actionable steps to help you hit your revenue goals.
Marketing for kitchen fitters has evolved dramatically in recent years, with video content becoming an essential tool for showcasing craftsmanship and expertise. From stunning before-and-after transformations to detailed installation processes, video content allows potential clients to witness your skill level firsthand. By incorporating various video types into your marketing strategy, you can demonstrate problem-solving abilities, highlight attention to detail, and build trust with prospective clients before they even reach out. Whether it's virtual design presentations that help clients visualise their dream kitchen or testimonial videos that showcase satisfied customers, each type of video content serves a specific purpose in your marketing arsenal. The key is understanding how to leverage these different video formats effectively to showcase your kitchen fitting expertise and stand out in a competitive market.
Ready to transform your Trade and Construction business from taking any job to choosing your perfect projects? We’re revealing the 7 marketing secrets that'll help you become the go-to Trade in your area. From positioning your brand at premium level to building valuable client relationships, we're showing you exactly how to create a Trade and Construction business that's so in-demand, you get to pick and choose your projects. No more racing to the bottom on price, no more problem clients, and no more taking on jobs that don't excite you. Whether you're tired of competing on price or ready to start working with better clients, this guide will show you how to build a brand and marketing strategy that puts you in control. Plus, we'll show you real examples from Trade businesses who've made this transformation, along with practical steps you can take to become the Trade everyone wants to hire.
Transform your Trade and Construction business's online presence with the most powerful (and free) marketing tool at your disposal - Google Business. Discover how to optimise your profile, create engaging content, manage reviews effectively, and use advanced techniques to attract more local clients. This comprehensive guide shows you exactly how to make Google Business work harder for your Trade and Construction business, from basic setup through to advanced marketing strategies. Learn practical techniques for standing out in local search, building trust with potential clients, and turning online visibility into real business growth.
Transform your Trade and Construction business negotiations from stressful price battles into confident conversations that lead to bigger deals and better clients. Epic. Discover how nailing your Trade and Construction marketing can set you up for negotiation success before you even meet the client. Learn practical techniques for handling price objections, showcasing your value, and closing deals with confidence. This comprehensive guide shows you how to use marketing psychology, professional materials, and expert positioning to win more high-value Trade projects without compromising on price or feeling pressured during negotiations.
Marketing for Gardeners is evolving rapidly in our digital age, and online networking is becoming an increasingly powerful tool for growth. While many Gardeners prefer the traditional face-to-face approach, the benefits of digital networking are too significant to ignore. From showcasing your latest garden transformations in real-time to expanding your reach beyond your local area, online networking offers unique opportunities that traditional networking simply can't match. It's not just about saving time (though that's a major plus) - it's about creating lasting brand awareness, making meaningful connections, and demonstrating your expertise in ways that truly resonate with potential clients and collaborators. By embracing online networking as part of your marketing strategy, you're not just keeping up with the times - you're positioning your Gardening business for sustainable growth in an increasingly digital world. The key is understanding how to leverage these online platforms effectively, and that's exactly what this guide will show you.
Marketing for Flooring Companies requires a powerful arsenal of tools to stand out in today's competitive market. While written reviews are crucial for building credibility, video testimonials take your marketing game to an entirely new level. These dynamic showcases of your work don't just tell potential customers about your expertise – they show it in action. From capturing the genuine excitement of homeowners admiring their new engineered wood flooring to highlighting commercial clients praising your efficient installation process, video testimonials create an authentic connection that written reviews simply can't match. They combine visual proof of your craftsmanship with real stories from satisfied customers, making them the ultimate tool for building trust and attracting your ideal clients. Discover why video testimonials are becoming the gold standard in marketing for Flooring Companies and how they can transform your business's growth.
Is your Trade and Construction website more of a digital ghost town than a lead-generating machine? You're not alone. Many Trade businesses are making these crucial website mistakes without realising it's costing them valuable enquiries. From outdated designs that scream "amateur hour" to websites that are all about you (instead of your clients), these mistakes are sending potential customers running to your competitors. In this guide, we're exposing the 7 biggest website mistakes that Trade and Construction businesses make - and more importantly, showing you exactly how to fix them. Whether you're struggling with poor visibility, lack of trust signals, or a website that loads slower than a builder's merchant on a Bank Holiday, we've got you covered.
HVAC marketing on Instagram might seem as complex as a commercial cooling system, but it doesn't have to be. As seasoned heating and cooling professionals, we often shy away from social platforms, preferring the familiar territory of thermostats and ducting. However, by creatong a content plan, showcasing real-world installations, and engaging with property managers and homeowners through targeted hashtags and authentic stories, we can transform technical expertise into compelling social media presence. This comprehensive guide walks HVAC professionals through optimising their Instagram profiles, creating valuable content that resonates with ideal clients, and building a community that generates quality leads. From emergency repair showcases to seasonal maintenance tips, learn how to position your HVAC business as the go-to expert in your area, turning followers into faithful customers. No filters required – just honest, professional expertise shared in a way that connects with your ideal clients.
Marketing for Landscapers in today's digital age means mastering the art of review management. When your phone pings with that dreaded Facebook notification - a negative review - it can feel like your reputation is being torn up like a perfectly manicured lawn. But here's the truth: it's not about preventing negative reviews (though maintaining high standards helps). It's about how you handle them. Whether it's a fake review from a jealous competitor or legitimate feedback from an unhappy client, your response needs to be as well-planned as your garden designs. From professional public responses to taking conversations offline, from building a fortress of positive reviews to maintaining consistent review management, this guide gives you the tools to protect and grow your Landscaping business's online reputation. Because in today's digital world, your reviews are like your portfolio - they need regular maintenance to stay looking their best. Just like you wouldn't let a garden become overgrown, you can't let your online reputation run wild. It's time to take control of your reviews and watch your business bloom.
Ready to break free from the small-job cycle? Your Trade and Construction marketing could be the very thing holding you back from landing those bigger, more profitable local projects. In this guide, we're diving deep into the 7 marketing secrets that'll help you position your Trade and Construction business for those juicier contracts. From looking the part to building strategic networks, we're covering everything you need to know about marketing your way to bigger jobs. No fluff, no nonsense – just practical marketing strategies that actually work for Trade and Construction businesses who are ready to level up. Whether you're a builder, plumber, electrician or any other trade, these marketing secrets will help you attract and win those bigger local jobs you're after.
Making the leap from a £500k to £1M Trade and Construction business isn't just about doing more of the same – it requires a complete transformation in how you present your brand to the market. Let’s explores why your current marketing approach might be holding you back and what specific changes you need to make to attract those bigger, more lucrative projects. From understanding your evolved ideal client to creating a premium brand image, we'll show you exactly why what got you to £500k won't get you to £1M. Learn how to position yourself effectively, manage your portfolio strategically, and invest in the right marketing tools to take your business to the next level. It's time to stop thinking small and start presenting yourself as the premium construction specialist you want to become.
Moving your Trade and Construction website doesn't have to be a nightmare. But it does require careful planning and attention to detail. This guide walks you through everything you need to prepare for a successful website migration, from gathering essential login credentials to creating proper backups. Learn about the vital information your web team needs, including domain and hosting details, content requirements, and technical considerations like SSL certificates and DNS settings. What the hell are these and why are they important? Understand how to prepare your analytics for the move and why proper backup procedures are crucial for a smooth transition. Whether you're changing hosting providers or completely revamping your online presence, this guide ensures you have all the necessary pieces in place before making the move, helping you avoid common pitfalls and maintain your website's performance throughout the process.
Awards aren't just shiny trophies for your Trade and Construction business - they're powerful marketing tools that can transform how potential clients see you. In the competitive world of Trade and Construction marketing, awards provide independent verification of your excellence, create multiple marketing opportunities, and help build trust before you even meet a client. From press releases and social media content to website badges and email campaigns, one award can fuel your marketing strategy for months. Discover why awards should be part of your marketing strategy and how to make them work effectively for your Trade and Construction business.
Transform your Trade and Construction business by focusing your marketing on attracting premium clients and bigger contracts. Discover how to position your business as a premium service provider, create content that attracts high-value projects, and implement marketing strategies that target quality over quantity. Learn the exact steps needed to stop attracting those small, low-paying jobs and start winning the substantial contracts your business deserves. From mindset shifts to practical marketing techniques, this comprehensive guide shows you how to elevate your Trade and Construction business to the premium market position it deserves.
Struggling to make your Plumbing marketing stand out in a crowded market? The secret isn't about having the flashiest van or the biggest advertising budget - it's about knowing exactly who your perfect client is. This guide shows you how identifying and understanding your ideal client can transform your Plumbing business from just another name in the phone book to the go-to expert in your field. We'll walk you through why this crucial step saves you money on marketing, helps you stand out from other Plumbers, and ensures your marketing actually works. Plus, we'll share real examples of how other Plumbers have used this knowledge to build successful, targeted businesses. Whether you're focused on emergency repairs, luxury installations, or commercial maintenance, this guide will help you stop wasting money on ineffective marketing and start attracting the clients you really want. Nice. Discover how understanding your plumbing ideal client can help you command higher prices, improve your work-life balance, and build a more profitable and enjoyable Plumbing business.
Transform your Trade and Construction business from a one-and-done operation into a repeat business powerhouse with smart Marketing for Trade and Construction strategies. Discover why simply doing good work isn't enough to keep clients coming back, and learn the exact steps needed to build lasting relationships that generate consistent repeat business. From automated follow-up systems to strategic communication plans, this comprehensive guide shows you how to stop losing clients to competitors and start building a loyal customer base that returns again and again. Master the art of client retention through effective marketing techniques designed specifically for Trade and Construction businesses.
Marketing for Builders takes many forms, but few are as powerful as face-to-face networking. When you're juggling multiple projects, client meetings, and trying to keep your team on track, the thought of early morning networking might seem as appealing as a wet concrete pour in December. But here's the thing - networking isn't just about awkward conversations over lukewarm coffee. It's about positioning yourself as the go-to Builder in your area, building relationships that lead to high-value projects, and creating a network of professionals who can vouch for your work. This guide breaks down everything you need to know about networking - from what to wear (hint: leave the dusty boots at home) to how to present yourself, and most importantly, how to turn those conversations into contracts. Whether you're a seasoned Builder or just starting out, these practical tips will help you navigate the networking scene with confidence and style.
Are you ready to turn those Trade and Construction website clicks into profitable contracts? Because we're about to embark on a wild ride through the mystical world of conversion magic. In this blog, we'll be diving deep into the art and science of converting leads into customers. From crafting irresistible offers to leveraging social proof, personalising your marketing to creating a seamless user experience, we'll cover all you need to know to start conjuring up some serious conversion mojo. Conversion magic isn't just about waving a wand and hoping for the best. It's about understanding your audience, solving their problems, and building a relationship that lasts long after the initial click. That's why we'll also be talking about the importance of mastering the follow-up. It takes time, effort, and a whole lot of value to nurture those leads and guide them towards a decision. Whether you're a seasoned pro or just starting out in the world of trade and construction marketing, this guide will give you the insights and inspiration you need to take your conversion game to the next level. So let's dive in and start conjuring up some serious business!
If you're reading this, it means you've realised that building trust and credibility is the foundation of any successful Trade and Construction marketing strategy. In a world where competition is fiercer than a pack of hungry wolves, establishing trust and credibility with your clients is like finding the holy grail of marketing. It's the key to unlocking long-term loyalty, repeat business, and a reputation that spreads like wildfire (in a good way, of course). But how do you go about building that trust and credibility? We're about to embark on a journey through the wild and wonderful world of Trade and Construction marketing. From prioritizing consistency in your branding and messaging to being transparent about your pricing and process. There are countless ways to infuse trust and credibility into your marketing efforts. By the end of this post, you'll have all the tools and strategies you need to lay the foundation for a loyal client base that will stick with you through thick and thin. So, let's dive in and start building that trust and credibility like the trade titans we are.
Are you tired of losing Trade and Construction clients to those lowball competitors who seem to be racing to the bottom faster than a squirrel on a greased pole? Fear not, because today we're diving deep into the art of overcoming price objections and proving your worth in the world of trade and construction marketing. Now, I know what you're thinking. "But wait, isn't pricing just a race to the bottom?" I'm here to tell you that's a load of hogwash. In fact, competing on price is one of the biggest mistakes you can make in your construction marketing efforts. The truth is, your skills, experience, and commitment to quality set you apart from the rest – and it's time to start communicating that value to your clients. But how do you do that? Well, buckle up, buttercup, because we're about to take a wild ride through the wonderful world of trade and construction marketing.
Plumbers. Tired of dealing with mismatched clients, unpredictable workloads, and a business that feels more like a clogged drain than a well-oiled machine? If so, it's time to put down the plunger and listen up. Because the secret to unlocking your plumbing potential lies in identifying and targeting your ideal clients. By taking the time to define your dream customer profile and crafting your marketing messages around their specific needs and desires, you can start attracting a steady stream of high-quality clients who value your work and make your job a joy. But the benefits of focusing on ideal clients go far beyond just getting better customers. When you consistently work with people who appreciate your expertise and have realistic expectations, you can start charging premium prices, streamlining your operations, and even unlocking massive savings on supplies and labour. By building a base of loyal, repeat customers who keep coming back and referring you to others, you can finally break free from the feast-or-famine cycle and create a stable, thriving business that supports your wildest dreams. So if you're ready to take your plumbing business to the next level and start attracting the kind of clients you've always wanted, keep reading. In this post, we'll dive deep into the world of ideal clients and show you exactly how to identify and target them through your marketing for plumbers.
I'm about to drop some serious knowledge bombs on how you can kickstart your decorator marketing without spending a single penny. That's right, you can put away your wallet and still attract more clients than a freshly painted wall attracts fingerprints. We’re diving deep into seven seriously effective (and seriously free) marketing hacks that will have your decorating business standing out like a neon accent wall in a sea of beige. From social media sorcery to networking ninja moves, we've got you covered. First up, we're talking about the power of social media for your decorator marketing. But we're not just sticking to the digital world. We're also diving into the importance of networking, both in-person and online. From attending local events to joining virtual communities, there are countless ways to connect with other professionals and potential clients in your industry. And how you can turn your happy customers into a virtual marketing army, spreading the word about your amazing decorating skills far and wide.
Are you feeling a bit overwhelmed by the digital landscape? Wondering whether your gardening business should be focusing your marketing efforts on a website, social media, or both? Well, grab your gardening gloves and get ready to dig in – because we're about to explore the pros and cons of each in the ultimate showdown for gardening businesses. "But I just want to focus on growing beautiful gardens – not getting bogged down in the weeds of digital marketing!" And I hear you. But here's the thing: in today's world, nailing your gardening online marketing is just as important as having the right tools and techniques for your trade. Think of it this way: your website and social media pages are like virtual gardens. They need to be carefully cultivated, tended to regularly, and designed to attract the right kind of visitors (i.e., your ideal customers). And just like with gardening, there's no one-size-fits-all approach – the best strategy will depend on your unique goals, resources, and target audience. We'll explore everything from the cost and time commitment of each option to the potential for attracting visitors, building trust through reviews, and keeping your online presence secure. Whether you're just starting to dip your toes into the digital world or you're looking to take your online presence to the next level, this post has something for you.
If you're reading this, chances are you've been hit with a negative review in your electrical business marketing that's got you feeling like you just stuck a fork in a live socket. Ouch. But before you start questioning your entire existence as an electrician, let me tell you a secret: negative reviews aren't the end of the world. In fact, they can actually be a powerful tool in your electrical marketing arsenal – if you know how to handle them like a pro. In this blog post, we're diving deep into the world of online reviews and how they can make or break your electrical business. We'll cover everything from why online reviews are the new word of mouth, to how to respond to fake and real negative feedback, to using reviews to showcase your professionalism and integrity. But here's the thing: getting a negative review isn't a matter of if, but when. Even the most skilled and conscientious electrician will face tough feedback from time to time. The key is to have a solid plan in place for when (not if) it happens. If you're ready to stop stressing over negative reviews and start using them to grow your business, keep reading. By the end of this post, you'll have all the tools you need to turn even the toughest feedback into a five-star opportunity.
Are you ready to level up your customer experience game and start turning those one-time Trade and Construction clients into repeat business? Because we're about to embark on a wild ride through the wonderful world of wowing your customers. We’ll be diving deep into the secrets of creating a stellar customer experience that will leave your clients swooning. From putting yourself in your customer's work boots to mastering the art of the follow-up, we'll cover all the essential strategies and tactics you need to know to go above and beyond and create those wow-worthy moments that keep customers coming back for more. But creating a truly exceptional customer experience for your Trade and Construction marketing isn't just about the big gestures – it's also about those small, thoughtful touches that show you care. It's the little things that can make a big difference in building those long-lasting relationships. So, if you're ready to take your customer experience to the next level for your Trade and start wowing your way to repeat business, keep reading. We've got all the secrets and strategies you need to know to make it happen.
Tired of playing the one-and-done game with your clients? You know, the one where they hire you for a single job, and then poof! They vanish into thin air, never to be seen again. Well, buckle up, because in this blog post, we're diving headfirst into the world of customer loyalty – and trust me, it's a game-changer. From nailing that first impression to mastering the art of the follow-up, we're covering all the bases when it comes to turning one-time clients into raving fans. We'll talk about how to wow them with exceptional service, create a memorable brand experience, and show your appreciation through rewards and referrals. By the end of this post, you'll have a toolbox full of strategies and tactics to start boosting customer loyalty and keep those clients coming back for more. So, grab your tool belt (and maybe a notepad), and let's get to work.
Attention, construction pros! Are you ready to build a brand that stands out from the concrete crowd? In this ultimate guide, we're diving deep into the secrets of crafting an unforgettable identity for your construction business – from defining your unique value proposition to creating a memorable visual identity and beyond. But don't worry. You don't need a marketing degree or a huge budget to make it happen. With a little creativity, consistency, and authenticity, you can build a brand that attracts your ideal clients and sets you up for long-term success. So, grab your metaphorical hard hat and let's get to work on building a construction brand that lasts…
Are you ready to swap your hammers for hashtags and nail your Trade and construction marketing in the digital age? We’re diving deep into the world of construction marketing – from social media to email marketing and beyond. But don't worry, you don't need to be a tech wizard or a marketing guru to make it work. With a few simple strategies and a dash of authenticity, you'll be attracting new clients and growing your business faster than you can say "SEO.” So, put on your learning hat (safety first!), and join us as we explore the power of digital marketing for your Trade business. Trust us, your future customers (and your bottom line) will thank you!
Starting your own plumbing business but have no clue where to begin with marketing? Don’t panic. You don’t need a huge budget to get your new venture off the ground. Follow this starter guide to plumbing marketing on a bootstrap budget. We’ll cover crucial beginner steps like creating a professional brand identity, before moving into marketing across online and offline channels. Learn how to leverage your personal network for that initial influx of jobs. Discover the power of optimising your Google Business listing to get found by local searchers. And get top tips on old-school footwork like partnering with complementary Trades to win word-of-mouth referrals. We’ll also share how to harness social media and promote testimonials for essential early traction. Whether you’re a start-up solo plumber or just branching out alone, these budget-friendly hacks will help kickstart your marketing efforts without spending big bucks. Now get out there and start drumming up customers.
Listen up, building company business owners. When the economy starts doing its best impression of a roller coaster, you've got two choices: hold on for dear life and hope for the best, or strap on your marketing hard hat and get to work. That's right, if you want your construction business to weather the storm of a recession, you need to double down on your building company marketing. We're talking about getting creative on social media, schmoozing at networking events, and rekindling with your past clients (in a totally professional way, of course). But don't stop there! To really recession-proof your building company marketing, you need to focus on creating an unforgettable customer experience, finding your niche, and making sure your contracts are tighter than your favourite pair of work boots. Whether you're a one-person operation or a big shot construction firm, investing in smart marketing strategies is the key to staying afloat when the economy takes a nosedive. Don't wait for the storm to hit – start building your marketing fortress now. Here's 9 Construction Marketing Ideas to help recession proof your business and ride those waves…
Tired of playing the one-and-done game with your clients? You know, the one where they hire you for a single job, and then poof! They vanish into thin air, never to be seen again. Well, buckle up, because in this blog post, we're diving headfirst into the world of customer loyalty – and trust me, it's a game-changer. From nailing that first impression to mastering the art of the follow-up, we're covering all the bases when it comes to turning one-time clients into raving fans. We'll talk about how to wow them with exceptional service, create a memorable brand experience, and show your appreciation through rewards and referrals. By the end of this post, you'll have a toolbox full of strategies and tactics to start boosting customer loyalty and keep those clients coming back for more. So, grab your tool belt (and maybe a notepad), and let's get to work.
Attention, construction pros! Are you ready to build a brand that stands out from the concrete crowd? In this ultimate guide, we're diving deep into the secrets of crafting an unforgettable identity for your construction business – from defining your unique value proposition to creating a memorable visual identity and beyond. But don't worry. You don't need a marketing degree or a huge budget to make it happen. With a little creativity, consistency, and authenticity, you can build a brand that attracts your ideal clients and sets you up for long-term success. So, grab your metaphorical hard hat and let's get to work on building a construction brand that lasts…
Are you ready to swap your hammers for hashtags and nail your Trade and construction marketing in the digital age? We’re diving deep into the world of construction marketing – from social media to email marketing and beyond. But don't worry, you don't need to be a tech wizard or a marketing guru to make it work. With a few simple strategies and a dash of authenticity, you'll be attracting new clients and growing your business faster than you can say "SEO.” So, put on your learning hat (safety first!), and join us as we explore the power of digital marketing for your Trade business. Trust us, your future customers (and your bottom line) will thank you!
Starting your own plumbing business but have no clue where to begin with marketing? Don’t panic. You don’t need a huge budget to get your new venture off the ground. Follow this starter guide to plumbing marketing on a bootstrap budget. We’ll cover crucial beginner steps like creating a professional brand identity, before moving into marketing across online and offline channels. Learn how to leverage your personal network for that initial influx of jobs. Discover the power of optimising your Google Business listing to get found by local searchers. And get top tips on old-school footwork like partnering with complementary Trades to win word-of-mouth referrals. We’ll also share how to harness social media and promote testimonials for essential early traction. Whether you’re a start-up solo plumber or just branching out alone, these budget-friendly hacks will help kickstart your marketing efforts without spending big bucks. Now get out there and start drumming up customers.
Listen up, building company business owners. When the economy starts doing its best impression of a roller coaster, you've got two choices: hold on for dear life and hope for the best, or strap on your marketing hard hat and get to work. That's right, if you want your construction business to weather the storm of a recession, you need to double down on your building company marketing. We're talking about getting creative on social media, schmoozing at networking events, and rekindling with your past clients (in a totally professional way, of course). But don't stop there! To really recession-proof your building company marketing, you need to focus on creating an unforgettable customer experience, finding your niche, and making sure your contracts are tighter than your favourite pair of work boots. Whether you're a one-person operation or a big shot construction firm, investing in smart marketing strategies is the key to staying afloat when the economy takes a nosedive. Don't wait for the storm to hit – start building your marketing fortress now. Here's 9 Construction Marketing Ideas to help recession proof your business and ride those waves…
Landscapers, are you guilty of putting all your marketing eggs in the social media basket? I know, I know – it's tempting to focus all your efforts on platforms like Facebook and Instagram. After all, that's where all the cool kids are hanging out these days, right? But here's the thing: relying solely on social media to grow your landscaping business is like trying to plant a lush garden in the middle of the desert. Sure, you might get a few likes and comments here and there, but without a solid foundation (read: a kickass website), your online presence is about as sturdy as a sandcastle in a hurricane. Now, don't get me wrong. I'm not saying you should ditch social media altogether. It's a fantastic tool for showcasing your work, connecting with potential clients, and even digging up some glowing reviews. But if you're not diversifying your marketing efforts and building a strong home base online, you're leaving your landscaping business vulnerable to the ever-changing whims of the algorithm overlords. In this blog post, we'll dive into all the reasons why putting all your trust in social media is a recipe for disaster – and what you can do to cultivate a thriving online presence that will help your landscaping business bloom for years to come. So, grab a shovel and let's get ready to plant some seeds of marketing wisdom!
Are you ready to take your carpentry business marketing to the next level? It's time to think outside the toolbox and explore innovative carpenter business marketing strategies that will help you stand out from the competition and attract your ideal clients. One often-overlooked but incredibly powerful tool in your carpentry marketing arsenal is your work vehicle. That's right. Your trusty van can be transformed into a mobile advertising machine that showcases your skills, professionalism, and unique brand personality to potential clients everywhere you go. But how exactly do you turn your vehicle into a client-attracting magnet? It's not as simple as slapping your logo on the side and calling it a day. Effective carpenter business marketing requires creativity, strategy, and a deep understanding of your ideal client. In this blog post, we dive into five ingenious ways to leverage your carpentry vehicle for maximum marketing impact. From eye-catching design tips to clever positioning tactics, we'll show you how to make the most of this valuable asset and get your carpentry business noticed by the right people. Whether you're a solo woodworker looking to expand your client base or a larger carpentry company aiming to strengthen your brand presence, these carpentry marketing ideas will help you rev up your business and leave a lasting impression on potential customers. So buckle up. Grab your favourite chisel, and get ready to discover how your carpentry vehicle can become the ultimate marketing tool for your business. With these strategies in your toolkit, you'll be well on your way to building a thriving woodworking enterprise that stands out from the sawdust and attracts high-quality clients who appreciate your craftsmanship and expertise.
We're all asking the same question: how the heck do I make my plumbing marketing pop? Picture this chaotic world of plumbing where every street corner seems to boast another expert with a wrench. But fear not, fellow plumbers! Dive into our guide, where we spill the beans on how to jazz up your brand amidst the sea of copper pipes and PVC joints. Brace yourself for a wild ride filled with personalised touches, imaginative solutions, and enough sass to make your clients take notice. So grab your wrench and let's dive in. Because in this game, it's not just about fixing leaks. It's about leaving a lasting impression. Here’s how.
Feeling peeved seeing cowboy electrical competitors waving shiny review badges around for their electrical contractor marketing like Ibiza foam party sparkies? No need to sulk. I'll let you in on the trade secrets to transforming blood, sweat and wire offcuts into an avalanche of authentic digital kudos faster than you can say 'fluorescent'. We're talking next level visibility catapulting far beyond site van signwriting or Friday night networking nibbles. Tactfully track down project ghosts from electrical pasts deserving digital praise. Strategically showcase portfolio skill across prominent platforms. Soon your electrical expertise will magnetize and convert prospect searches faster than a power surge. Ready to illluminate that 5 star review future? Let's charge up promo power Trades-style and toast towering success!
Are you still taking on any client with a pulse without considering if they fit your trade and construction business? Keep reading. Uncovering your “ideal clients” transforms everything. From dodging nightmare jobs to doubling profits and funding your dream lifestyle virtually overnight. We’re about to lift the lid on why not all clients are created equal and how to identify the cream of the crop to take your Trade and Construction business next level. We’ll define exactly what your ideal customer looks like, so you can say “adios” to profit-zapping timewasters for good. You’ll discover why niche mastery allows you to charge premium rates from clients who respect true, quality workmanship. Plus. How bespoke services and targeted marketing to high-end customers can explode revenues to 6, even 7 figures. And that’s just the start of the game-changing business transformation. We’ll also share how “getting your Trade love back” allows you to rediscover the joy in your craft through better work/life balance, laser focused trade mastery and choosing who you work with. So, whether creating stability, hitting ambitious goals, or funding the kind of lifestyle that has others questioning their life choices... This guide shares step-by-step how identifying and targeting your ideal clients guarantees achieving the business and personal success you really deserve.
Wondering how to elevate the humble high-vis beyond mandatory muck zone armour to a slick stealth Trade and Construction marketing weapon? Well step right in. This straight-talking guide spills piping insights on how everyday work clobber choices make (or break!) that all-important premier first impression for Trades trying to notch up sales. Small tweaks can generate big ripples, reframing capabilities and authority in client minds. Because your Trade and construction projects portfolio already rocks a killer reputation that deserves serious representation everywhere. Time to flex the facts on why branded workwear for your Trade and Construction business is more important than you think…
Marketing your construction services digitally on Instagram doesn’t have to be complicated. As old school Trades or Trade business newbies, we may feel overwhelmed by new social platforms. But implementing authentic branding basics, posting real work content clients crave, and engaging communities through hashtags and interactions can connect us with customers. This beginner’s guide for Trades covers optimising bios for search visibility, planning solid content showcasing skills, discovery through hashtags, and building conversations that convert to cash. Ditch generic excuses and unlock Construction Marketing success the easy way. No filter required.
Negative reviews on proud decorator social media pages sends pulses skyrocketing faster than gloss drying times. And without level heads, impulsive reactions risk amplifying frustration. Big time. But decorators, here’s your marketing saving grace. Strategic systems for tackling even the most brutal public criticism exist. Yes, bad reviews cut decorating brands momentarily. But being quick and smart off the mark prevents permanent reputation damage beyond surface nicks. The solution lies in getting to the bottom of things, acknowledging politely, redirecting privately and finding reasonable remedies before circling back. And filtering out the real reviews from the fake ones. With the right recipe even viral attacks become valuable lessons rapidly restored, rather than irreversible misery. So you can breathe easy with these decorator’s marketing tips. Let’s see how we can turn a negative review for your decorator marketing into something positive…
Showcasing your finest construction work in an online portfolio is crucial for scaling your Trades business. As attention spans shrivel, letting meticulous work speak volumes visually sets you apart. This step-by-step guide helps Trades showcase project photography, customer testimonials, videos, and previous quality examples for lead generation. We cover ideal structuring approaches to feature specialist skills, cross-promoting your portfolio online and common mistakes to avoid. Soon you’ll have a drool-worthy shopfront allowing prospective clients to preview expertise and fuel that cashflow 24/7. Get snapping! Let’s transform your business brand visibility online and growth potential today!
Your portfolio is one of the most important tools you have in your decorator marketing to showcase your work and attract new clients. Real talk. A well-put-together portfolio can help you stand out from the competition and demonstrate your skills, creativity, and attention to detail. As they say. A picture is worth 1000 words. A whole library’s worth when it comes to Decorators. In this guide, we'll walk you through the steps to create a killer portfolio that will impress potential clients and help grow your decorating business. Fast. Let’s dive in.
Using a landline number in your construction marketing, can help to establish your business as a reliable and trustworthy brand and option for all of your clients' construction needs. A small, but mighty change in the lead up to building a brand. Let’s clear this one up straight away. I am in no way saying that you need to run out, rent/buy an office space, hire a receptionist, and install a landline number so that said receptionist can start taking all your missed calls and enquiries. No. In this incredible age, we can now have landline numbers that DIVERT to our mobiles. Mind-blowing. Meaning we are still able to take calls on the go. At our convenience. But instead, showcase a LANDLINE number in our marketing instead of a mobile one. Pretty nifty. We’re going to run through all the reasons why getting yourself set up with a landline number for your construction business is the ABSOLUTE way to go. So, let’s jump in.
Going live on social media as part of your construction marketing is a game-changer in so many ways. By going live, you can connect with your audience in real-time, showcase your projects and services, and build trust with potential customers. Your own business TV channel if you will. Like ‘Dave’. Just less funny. Plus, it's a fun and engaging way to share your expertise and bring the human touch to your business. Whether you're showcasing a new build, giving a tour of your latest renovation project, or just answering questions about the construction industry, going live for your construction social media marketing is a great way to reach a wider audience and grow your business without the hard sell (that we all love to hate).
Building a successful construction business takes more than just a hammer and nails. It takes a solid marketing strategy to reach your target audience and attract new clients. But what happens when you partner with a marketing agency that just doesn't measure up? You could be putting your business's reputation and success on the line. Imagine this scenario. You've hired a marketing agency to create a shiny new website for your construction business. But instead of wowing your potential clients, it's filled with spelling errors and outdated design. Or maybe your social media accounts have gone silent, despite paying for regular updates. Yikes! To avoid the headache of a misaligned partnership with a marketing agency, it's important to know the warning signs before you sign on the dotted line. Let’s explore some red flags to watch out for, and how to find the right marketing partner to help build a strong foundation for your construction business.
Welcome to the world of networking for your construction marketing. Where first impressions are everything! Just like a contractor needs the perfect tools to build a house, as a network marketer, nailing your personal brand is the key tool to building a successful business. But don't worry, unlike nailing a piece of wood, this won't leave you with a sore thumb! In this blog, we'll explore the importance of a strong personal brand and how to make sure you're making the right impression at your next networking event. So, grab a cup of coffee and let's get started on building your personal brand empire!
Creating a marketing plan for your small construction business is like using a map. Just as a map helps you navigate unknown territory and reach your destination; a marketing plan helps guide your efforts and resources to get to where you want to be. Business growth and success. A map shows you the different routes you can take, and the different landmarks and points of interest along the way. A construction marketing plan shows you the different strategies and tactics you can use, and the different milestones and objectives you need to reach. A map also helps you plan the best route to take and avoid any obstacles, in the same way, a construction marketing plan helps you identify and overcome any potential challenges or roadblocks to your business growth. A map also helps you track your progress and see how far you've come, and how much further you must go. A marketing plan helps you track your progress and measure how effective your efforts are, so you can adjust when needed. Just as a map is essential for a successful journey, a marketing plan is essential for a successful business growth. Without it, you run the risk of getting lost, using guesswork, wasting time and money (energy and sanity!) in the wrong places, and arriving in the wrong place. Just like trying to get somewhere new without a map (or a satnav). It helps you navigate the unknown. And have a clear understanding of your progress along the way. So how do you create one? Well, I’m glad you asked…
The million-pound question. ‘Word of Mouth’ or ‘Network Marketing’ – which is best for my construction business? There are plenty of points both for and against. And everyone will have differing opinions. We thought we’d touch on a few of the major points to help you think about where to put your focus as part of your construction marketing. To do some of the thinking for you. And help you make the right decision for the kind of Trade and construction business you are looking to build…
There are so many reasons why great photography should be a priority for your Trade and Construction brand and marketing. Photography helps to showcase your construction company's work and capabilities. High-quality photos of your completed projects can help to attract new clients and showcase your skills to potential customers. Photography can help to tell a story and provide context. By including photos of the construction process, you can give potential customers a better understanding of what goes into each project. Photography can help to differentiate your construction company from your competitors. Photography is a powerful tool for your construction social media marketing. By sharing photos of your projects on social media platforms, you can engage with potential customers and showcase your work to a wider audience. Photography can be used in a variety of marketing materials, including your website, brochures, business cards, and more. I think we can agree, photography is all-round epic for your construction marketing. Hiring a professional photographer may not always be possible – time, costs etc. And though we HIGHLY advice considering one for certain parts of your marketing (think website homepage as one of them), there are plenty of places that self-generated photos can help your Trade and Construction business. If you are going to take your own photos (presumably on your mobile phone) for your construction marketing, then it’s worth taking a few minutes to get it right. Because a high-quality shot of your work could be the difference in a customer enquiring with you… or scrolling past. Here's a bunch of helpful tips to help you NAIL your photography on site when taking your own construction photos…
Using different types of videos for your construction marketing is critical. It allows your company to reach a wider audience and convey its message in a variety of ways. Each type of video serves a specific purpose and can appeal to different audiences and needs. For example. A company overview video can provide a comprehensive introduction to your construction business and its services for potential customers who are just learning about the company. A project highlights video can showcase your construction company's completed projects and their features and benefits to potential clients who are considering hiring your company for their own project. Testimonials can provide social proof and help build trust with potential customers by showing real people sharing their experiences with the company. By creating a variety of video content, a construction company can better engage with its audience, effectively communicate its message, stand-out in a competitive market. Pretty good stuff. So, what are the different video types we need for our construction marketing and how do we use them? Let’s find out…
Construction marketing that incorporates video sees 35% higher conversion rates than those that don’t. Social media video result in up to 1,200% more shares than text and image content combined (wowzer). 83% claim it helps with lead generation. Some impressive numbers. Whether we like it or not, the world is becoming more and more digital. And if we are to keep up and have our construction business front and centre of client minds, then we must embrace it. Video is a phenomenal way to do this. And whether you are working with a top-quality video production agency (like ours) or creating your own self-generated videos, these tips are going to help you nail it.
Your construction marketing Social Media Profile Images probably seems like a tiny detail to you. (In case you’re not in the know, these are image spaces – usually circular or square in some cases - you can upload on a social media page that help people identify you.) But often it’s the small things that have the biggest impact. And what if I told you that by not using the right type of image in your Profile Image spaces could lead to loss of business, confusing your clients, ruining your business brand, ruining your personal brand or lead to direct enquiries for your competitors. Yes. I’ve seen ALL of these happen. Because Trade and Construction pros didn’t know the online etiquette or consider on a deeper level what images they were uploading. Don’t let this be you. And it’s easy to avoid these disasters. Here's how. Let’s go through EXACTLY how to use your social media profile images the right way for your construction marketing…
Professional Headshots are a MUST for your Construction business. Your trade and construction photography is one of the most powerful ways to bring the human element to your Trades And Construction brand. And showing us the human side to your business is going to help do a lot of the heavy lifting for your Construction brand and marketing. People buy from people. I’m sure you’ve heard that saying. Photography is one of the ways people get to know more about you before meeting you. You’ve probably heard the saying ‘a picture is worth a thousand words.’ And it’s true. How many times have you looked a photo of someone and made a conclusion about the kind of person they might be without even meeting them? Perhaps deciding if they might be worth having a meeting with? Well, other people are looking at your (and your team’s) quality of headshots and making initial conclusions about your construction business too. You want them to come away thinking ‘yes, I’d like to talk to them about my project,’ don’t you? And by taking the leap and investing in professional headshots for your construction marketing can, and will, raise your business game. So, let’s find out what the 9 reasons are that you need professional headshots for your construction marketing…
Facebook Groups can be a FANTASTIC PLACE to build your brand for your domestic construction marketing. I’ve seen it for myself. Where local Construction companies have clubbed together and actively recommend one another in specific Facebook Groups to the local community who are asking for help in that specific industry. I.e. Electrical.So before you think Facebook Groups are a total waste of time, I want to share with you why you could be missing a big trick by NOT using them at all (or properly) as part of your domestic construction marketing. Hold onto your hard hats as here we go.
It’s something that often gets overlooked in your Construction business but is critical for your construction marketing. Forgetting to take photos of a finished job. And not even thinking to take any of the site before you and your team get your hands on it. Why on earth do I need photos of a site that I’ve not yet worked on? More on that to follow. But what if remembering and consciously deciding to take quality photos before, during and after you’ve finished a project could help you win more construction jobs, earn you more money and actually prevent disputes on site with customers? To name but a few. Would it be worth doing then? When you take photos of your sites - you have these forever. To keep locked away on your phone for your own reference or to do various clever things with (ideas to follow). But the point being, you have them at your disposal. If by ‘trying to save time’ or ‘not thinking you need photo documentation of jobs as you get enough work from word of mouth’ (hear that one a lot) means that you document nothing, when things go quiet, you have nothing to promote yourself with. Times like Global Pandemics and recessions for example. Capturing photos before, during and after your construction projects is not only going to help you grow your business but help manage and change the way your days run. Here's a list of reasons why every Contractor needs before, during and after photos for their construction marketing.
Reviews and testimonials are EVERYTHING for your Construction marketing. Video testimonials especially. What others are saying about you publicly will make or break you. It’s serious stuff. Like man flu. Only way better. Not enough Construction businesses take the time needed to work on and build their reviews and testimonials. Fact. But the funny thing is, if they did take the time, these reviews and testimonials would do a lot of the heavy lifting for them when it comes to marketing their Construction business. Imagine that. The Rolls Royce of reviews is the video testimonial. Take a look with us at how and why this decorator’s testimonial video rocks for his construction marketing and how you can use these ideas to nail your own construction marketing.
Reviews will make or break your business when it come to your brand and construction marketing. Fact. It’s why we’re always encouraging our Trades to collect as many positive reviews as possible for their business. And the written review has its place in your construction marketing for sure. Hundreds of great reviews on a Facebook or LinkedIn page can do a whole lot of the heavy lifting for you in your construction business. But the ULTIMATE review type – the Ronaldo of Reviews if you will – is the testimonial video review. Video is a vital part of your construction marketing toolkit. But a review in the form of a video testimonial can be the start of the snowball effect that helps you build your Trade and Construction company you’ve always wanted it to be. Let’s look at all the reasons why you should consider construction video testimonials as part of your construction marketing ideas…
Never will your construction brand and marketing ideas be more important to you than when the economy is going through changes or a tough old time. When you decide to run your own Trade and Construction business, you know there is going to be ‘ups and downs’. It’s part and parcel of the ‘privilege’ of becoming a construction business owner. And oftentimes, the ‘ups and downs’ are a knock-on effect to factors outside of our control. Changes in the law and government. Worldwide pandemics. The Suez Canal. Recessions. If you want to run a successful Trade and Construction business, part of the gig is learning how to ride these waves. And your brand and marketing (done right) can feel like your guardian angel when times get tough. Helping you remain front of mind to people for those still willing and able to have construction works completed. And visible to those on the look-out and waiting for the right time to give go-ahead. So, get it right. Here's 9 Construction Marketing Ideas to help recession proof your business and ride those waves…
Your Trade and Construction marketing ideas must be pretty good if you can win a project without even meeting the clients first. Imagine that? Your five-figure quote accepted and deposit made into your account an hour later. Sound too good to be true? Not for our Decorator Trevor – who tells us exactly how that happened in his decorating business for a spray-painting project after we worked with him on a branded proposal document that sealed the deal when he sent it along with his quote. Here’s the full story.
It’s tempting. To design and build your own construction website. With the likes of Wix, Go Daddy and Square Space all offering a place online where even the most novice to marketing can ‘build a website’. But just because you can, does that mean you should? Just because I own a saw and a ladder does that mean I can call myself a Tree Surgeon and sort out the Oak Tree at the bottom of the garden? Just because I own a paintbrush and a tin of paint, do I have the skill to paint the entirety of my rental property? Just because I did ok in science at school and know what each colour wire in a plug is for, does that mean I’m fit to rewire my house? No. Why? Because a branch of that tree I start sawing could knock me off my ladder and hurt me. Because that tin of paint I have (that’s been in the garage for a decade) is actually white fence paint. Is that good for ceilings? And the electrics… I don’t even need to explain that one. Let’s look at all the reasons why even if you are thinking about building you own website, you should avoid it at all costs for the long run…
You know that your Trade and Construction marketing is just as important to your business as your work ‘On the Tools’ itself, right? How else will people know you exist to use you in the first place. Exactly. But juggling your brand and marketing all by yourself can be tough. Especially when you’re wearing a lot of different (hard) hats in your business. You do the bookkeeping, sales, admin, operations, on the tools AND marketing. To name but a few. But for those of you with Team Members, you have some help right under your nose. And you didn’t even realise it. There are lots of ways that your small (but mighty) team can help you with your Trade and Construction marketing ideas – and help lighten the load. These ideas work well for teams big or small. And if managed correctly can do wonders to your business visibility. Once you’ve fine-tuned them all, you may even decide to include some of these tasks in the job roles of your team and as part of your recruitment contracts. Executed well, these construction marketing ideas not only help build your brand centrally, but also make you more visible to a wider audience by utilising the audiences your Teams may already have. Without further ado, let’s drill down into how our Team Members can help boost our Trade and Construction marketing…
Hold onto your hard hats, as these super simple but effective productivity hacks for your Trade and Construction marketing could change the way you work in your business. According to statistics, the average UK user spends 110 minutes on Social Media, per day. For anyone else who is useless at quick math, that’s nearly 2 whole hours. That’s over 11 hours a week. What could you do with that time? And do we think that whole 110 minutes is spent working on our business, replying to customers, networking in groups where we can start getting some enquiries – being productive? I think not. So, if I save you 11 hours on social media alone, then I’ve done my job with this blog, right? Well, that’s only one of the things I’m going to help you with. The other hacks are a bunch of corkers too.
Construction Marketing Idea: Send Christmas Cards to your current and past clients and Branded Christmas Gifts to those who are on big contracts with you. This small gesture can seriously leverage the way people think about you and your Construction brand. And this works for both residential and commercial customers alike. You just have to think about who you are sending the cards and gifts to, to make sure everything about this is in keeping with what your Ideal Client would appreciate. So, here’s a list of all the reasons you should HIGHLY consider sending branded Christmas Card and/or gifts to your Trade and Construction customers this year and why it will help set your business up for an even better ‘next year’...
As a business owner in the construction industry, you know that first impressions are everything. In today's digital age, that first impression is often made on social media before you even have a chance to shake someone's hand. That's why it's so important to make sure your personal brand on social media is up to par. The most successful Trade and Construction businesses I know and have worked with for the last decade are those who are led with directors and team members that have exceptional personal brands. Keep reading to learn more about how poor personal branding can ruin your construction marketing.
Construction marketing ideas you never thought of – but desperately need. You run a construction business. And you’re good at what you do. Trouble is – there’s a tonne of competition around you. Who offer the same services. You already know your value, and that there’s no way you’re just going to under-cut others as a way of getting the job. Because you’re clued up. You know that only leads to cash flow issues, stress and all the other bad stuff you do not need or want in your life. So, what can you do? Well. There are so many other Trade and Construction companies out there that, when it comes to the workmanship of the actual job itself, are great at what they do too. Just like you. Which means that for your Trade and Construction company to stand out, you need to dig deeper. And in fact, it’s the smaller details in what you do OFF THE TOOLS that mean your construction business is more visible, credible, and memorable. And many of them are easier than you think. Let’s run through some construction marketing ideas you never thought of that you can start implementing in your construction business right now to get a step ahead of the competition.
Networking is a HUGE part of your Trade and Construction brand and marketing. Where you spend your time, who you associate with, how you present yourself. You are out there as an individual representing your business. And HOW, WHERE, WHY and WHAT you do reflects the business we can expect to experience behind the person. Personal branding comes hugely into play when networking. A story for another time. Done well, networking can help skyrocket your Trade and Construction brand and marketing. Done badly, it can bring your business crashing down through the ceiling. Before we begin. I am in no way, shape, or form on any kind of commission or sales team for BNI. This blog – like all others - is being written from a stance of regular conversations and questions that pop up between myself and my Trade and Construction clients. So worth me writing me about. And as BNI (Business Network International) is the biggest networking organisation in the WORLD, it’s no wonder I get lots of questions about it. I was a member for 10 years before my business (and life) changed and I decided to step down. Who knows if I’ll be back in the future. I’ve seen it all – the good, the bad and the ugly. Hopefully you’ll my insights helpful. It’s written by somebody who benefitted hugely from it, took on every role possible (even running my own group) but who also had my own views on things that could have been done differently. Which positions me perfectly on the fence to see both sides and give you an unbiased review from how I saw the membership experience benefit or hinder the progress of my Trade and Construction clients – for over a decade. Let’s drill down.
You need to consider tip videos as part of your Trade and Construction marketing. It’s one of the most powerful ways to build your brand. Construction tip videos positions you as the expert for your Trade. You can film them yourself (no film crew required). Super-efficient if the job you’re working on entails this tip anyway. Perfect for short, consistent social media content. We get to know, like and trust you and your team. Take a leaf out of Steve’s book. Watch his Construction Tip Video for his flooring business and follow suit. Despite our client Steve making this video look seamless (I couldn’t resist the pun) there’s a lot that Steve is doing that makes this blockbuster so epic. Let’s break it down, so you too can start making game-changing tip videos for your Trade and Construction marketing too…
Here’s exactly why you need to consider social media Lives for your Trade and Construction brand and marketing. For those Trade and Construction owners who may not know what a ‘Live’ is – it’s a video tool on many of the social media platforms where instead of recording a video and then uploading to your page, you can stream a video in real time to your audience so they can see exactly what you’re up to right now and interact – think of it as your own Live TV. We get to know what services you offer in your Trade and Construction business. See the people behind your Trade and Construction business. Familiarise ourselves with faces and voices. There are opportunities for exposure to your brand – think branded workwear, branded vehicles etc. And begin the KNOW-LIKE-TRUST factor before we’ve even enquired. I’ve designed you a 7-day challenge. A different idea for everyday of the week. The power in going Live (like anything social media related) is about consistency. Let’s drill down into those ideas…
If many hands make light work, how does this apply to building your Trade and Construction marketing? There is a lot you can do as a small group of focused, dedicated, local Trades that club together and want to help build each other’s Trade and Construction businesses. That isn’t a huge commitment. At little or even no cost at all. I’m going to share with you some simple ideas on how to win more customers for your Trade and Construction business with the help of your fellow Trades. But before I go into these epic game-changers I have a few warnings for you that will help you out…
Done right and done well, the right Facebook Groups can be a GAME CHANGER for your T&C marketing. I’m going to give it to you straight. There’s a high chance that you are making some serious mistakes when it comes to using Facebook Groups as part of your T&C marketing. And I don’t blame you. It’s another Facebook page, right? Somewhere for you to promote your business offers, right? Where just by joining you can tick off the list of ‘things I’ve done for my T&C marketing,’ right? And expect the enquiries to just come rolling in, right? Wrong. Facebook Groups are a TOTALLY different kettle of fish to what you think. And day-in day-out, we see tonnes of branding mistakes going on by Trade and Construction companies in these Groups. But I’ve also watched Facebook Groups help take one of my Trade clients from a one-man band to an 18 strong team. So, let’s start by kicking all the mistakes you might be making in there to the curb…
Facebook is hot property in building your Trade and Construction marketing. It’s free. Relatively easy to use. Quick to access on the go. There are hundreds of thousands of Trade and Construction businesses using Facebook. Yet we see so many Trade and Construction companies doing it wrong. We see even more miss out on some epic little tricks that could help their Facebook marketing generate more enquiries. And play a big part in turning Trade and Construction enquiries to actual jobs. So, we’re going to share with you some ‘tricks of the trade’ that you could use to level up your Facebook brand and marketing. Because we’re good like that.
Trade and Construction testimonial videos are a MUST for your business marketing. But this DOESN’T HAVE to mean a professional film production video. Though this is epic if you are able to do this. There are other ways to capture great client experiences that can make for money-making branded testimonial videos. You can record it yourself on your phone. Or you can ask your client to record a selfie video on their own phone to send to you. But what do clients need to say in the videos that can DRIVE your Trade and Construction marketing? It is YOUR responsibility to help tease the ‘good stuff’ out of your clients. And the best way to do this is to ask specific questions that you want captured for your Trade and Construction marketing. Here's 5 fundamental questions to get answers for to create money-making testimonials for your Trade and Construction marketing…
What if I told you, you are 40% more likely to get a call from your Trade and Construction marketing if you advertise a landline number vs a mobile number? Mind blowing. It just goes to prove that the tiniest details in your Trade and Construction marketing can make the biggest difference. How you communicate in your business is serious stuff. From your vehicle fleet designs, to your business card designs, branded workwear, all the way down to how you answer the phone. Yet there are some teeny tiny details that Trade and Construction companies overlook. That are a MASSIVE part of your marketing. The telephone number you use. The email address you give. The Social Media names you promote. Here's how to make sure you are nailing it.
You’ve been working on your Trade and Construction brand and marketing. Doing everything you think you should be doing. But. You’re not getting enough leads. Or you’re working through lots of time-wasting enquiries. Your marketing just doesn’t seem to be doing the trick. We see the same mistakes Trade and Construction businesses are making on their marketing over and over. We thought it might be helpful to share with you why your brand and marketing might not be working with the top 5, most frequent reasons we see on the daily. How many of these mistakes are you making?
It could be considered a tiny area of your Trade and Construction branding and marketing - your Facebook Cover photo design. For those not in the know that is the rectangular space you see at the top of your Facebook business page that you are able to customise. Not enough Trade and Construction companies are using this to their full advantage. Why should you pay so much attention to my Facebook Cover Design? Because everything you do in your brand and marketing reflects your Trade and Construction business - when customers land on your Facebook page it is the first thing they see and makes that all important first impressions and your Facebook page might be the first part of your marketing a potential customer encounters when it comes to your business. In a matter of seconds, we want your Ideal Client to feel they are in the right place and that it is YOU that can help solve their problems. So yes. It might seem like a tiny part of your Trade and Construction brand and marketing. But boy, is it mighty. Here’s how you nail it…
Building your Trade and Construction business takes hard work – let alone starting up during a worldwide pandemic. Disinfection company owner, Metin, tells us how he focused on his brand and marketing to ensure clients understood exactly what he offered in his Trades business and why they needed his services right now. How our Ideal Client Workshop, Brand MOT and monthly Get Shit Done marketing sessions helped steer him in the right direction. Going from struggling to get his foot in the door, to becoming the go-to experts for local education and nursery owners – all by revisiting his brand and marketing. Epic. Here’s his full story.
Which should I focus on for my Trade and Construction brand and marketing – websites or social media? It’s a question we get asked a lot. Both play such a huge part in marketing for most businesses nowadays. To help you work this out for your Trade and Construction business, we’ve put together a list of pros and cons for each. So, in case you’ve been banging your head against a (very well rendered) brick wall, we’ve done all the thinking for you. Because we’re good like that.
Your website homepage design for your Trade and Construction company is more important to your brand and marketing than you think. Getting the design right can be the difference in a client making an enquiry or heading straight back to Google search to check out your competitors instead. Is your website homepage giving us all the information we need to stay put and investigate if your Trade and Construction business further? Here's our 7 Trick Checklist we use to make sure our Trade and Construction website homepage designs do all the heavy lifting for our clients…
To turn more quotes to sales in your Trade and Construction business you need rely on your goof old friends – brand and marketing. If you only send over a quote breakdown the client is only going focus on the numbers. You haven’t shared with them your experience to build trust. Your proven process. And how you have this down to a T and rarely miss a deadline. Or eliminate any other worries and stresses they have before choosing the right Trade for the job. Because believe it or not, there are more worries than just money. Focusing on numbers only could lose you the job. Not proving your value could mean your competitor wins. So how do you help nudge your potential clients in the right direction? You use your brand and marketing of course. Here's a list of easy ways to do it…
⚠️ Relying on Social Media alone is the worst decision you will ever make for your Trade and Construction brand and marketing. Ever. There are tonnes of reasons why, which include loss of reviews, wasted time and money you will never see again in your efforts to post. Social Media should be used to build up the hype in your business. But never to build your entire business on it. Because you are building a house on rented land. And rented land means it can be taken away from you at any given moment. Find out what the dangers are in relying on it entirely for your marketing so your Trade and Construction business doesn’t fall victim.
Animation Video kicks arse when it comes to marketing your Trade and Construction business. Because it builds your brand, fast. Whether promoted on your website, on your premises or on your social media channels for your construction business, animation has a tonne of benefits that different types of video can’t come close to. Anonymity for staff and clients, education and savings on time and money are just a few of the selling points for this creative form of marketing. If you’re unsure as to whether animation videos are right for your Trade and Construction business then we have 9 reasons right here that could help change your mind…
Your Trade and Construction brand and marketing will affect the kind of clients and jobs you attract. As well as which jobs you will convert. Construction company owner Paul, tells us how he realised how and why building on his Fire Protection Company brand and marketing was critical for building relationships with clients in his business. How our Ideal Client Workshop helped uncover everything we needed to know about who he wanted to work with, which told him which social media platforms he needed to be spending his time on (and which ones to avoid) as well as bring his large team of engineers into the forefront of his business. Epic.
Your Trade and Construction website (designed properly) is going to do a lot of the heavy lifting for you when it comes to building your brand and marketing. It is the ‘go to’ place for your future potential clients to find out more details about your business, in your absence, and if you are the right team for them. Even whilst you sleep. Good stuff. So, it’s crucial that your website is a well-oiled machine - easy to use and quick to find what we’re looking for. If you want us to make contact and enquire, that is. The alternative? Working your website frustrates us. And what does that mean? Back to Google we trot and onto your competitor’s website we go. So, here’s a list of game-changing tweaks to make to your Trade and Construction website to go from mess to success…
Social Media Live Videos are ground breaking for your Trade and Construction brand and marketing. They give us in an insight behind the tools to your processes, your team and why you do what you do. Lives can do wonders for your business. But here’s the thing. Stage fright is real. And so many Trades avoid doing Live Video like their lives depend upon it. Here we share a bunch of tips and tricks to help the camera-shy Trade take the bull by the horns and make going Live easier, stress free and a whole lot less scary.
Trade and Construction companies are using Facebook Groups all wrong in their Brand and Marketing. These are community spaces where people go to support and help each other. This is not a place for a sales pitch. But this doesn’t mean it’s not a place for business. Quite the opposite in fact. But for Trade and Construction businesses to use these ready-made audiences as part of their marketing strategy, they need to become part of the community themselves. So, what does this mean we need to start doing? Exactly that. Helping and supporting the community within the Facebook Group. How? By engaging and interacting with the members through comments, posting educational content and showing the humans behind the Trade and Construction business so that we can start building the know, like trust factor in one of the most powerful places possible.
Your Trade and Construction reviews are as much a part of your brand and marketing as your logo design, website or vehicle graphics. What clients are saying about you when you are not there can make or break your business. Making sure you validate your reviews when re-using or re-purposing them in your marketing is crucial – in a world where we question how real are online reviews? Here are 7 game-changing tweaks to help validate your Trade and Construction reviews when you are using them for your brand and marketing.
Networking is such an important part of your Trade and Construction brand and marketing. And in the right group, can absolutely transform your business. We’ve seen it happen! But this takes investment – not only of your hard-earned money but of your time too. So, choosing the right Networking Group for you and your business can be a deal breaker. After attending hundreds of Networking meetings over the last decade as well as leading groups and being on management teams, here are the 5 biggest non-negotiables we feel you need to look out for when choosing a Networking Group for your Trade and Construction business.
Your Trade and Construction brand and marketing will affect the kind of clients and jobs you attract. Construction company owner Ken, tells us how he grew his handyman business doing small maintenance jobs to a Bathroom Refurbishment company, attracting higher calibre clients and more profitable work – all by reviewing his marketing. How our Ideal Client Workshop helped uncover everything we needed to know about the who he wanted to work with and how it shaped the new company logo, the branded vehicle graphic design and changed the type of work and clients he was attracting – for the better. Nice.
Branded vehicles are one of the best forms of marketing for your Trade and Construction business. 24/7 advertising on the roads, brand awareness, professionalism when you turn up to meet clients, quickly identifiable on site and making that all important unforgettable first impression – all which helps conversion. Have your branded vehicles designed correctly - high quality vinyl fitting and looking after them - you have an investment that will last you years. But there are a number of tricks you might be missing to get the most out of your vehicles, to get them doing the heavy lifting for you when it comes to your marketing. So take a look at these 5 ways to use your Trade and Construction Vehicles to get more clients. And see how many you can tick off…
When branding and Marketing your Trade and Construction business, the first place to start is here – your Ideal Client. Discovering who this is will help steer you in everything from your website design, video and vehicle graphics to social media, networking efforts and print. Without identifying who this you could be wasting a serious amount of time, energy, and money. Find out what is an Ideal Client and how uncovering it will separate you from your competitors, help attract more of the work you want and save you a lot of time and money. Nice.
Setting your Facebook Handle is the most important part of setting up your page for your Trade and Construction business when it comes to your brand and marketing. If you don’t set it up correctly you risk clients not finding your page or worst still… ending up on a competitor’s page. Yikes. We’ve listed the biggest 5 mistakes we see Trade and Construction business owners make in their marketing when it comes to their handle and how to avoid making these. Social Media plays a huge part in growing your Trade and Construction business, but the foundations need to be right in the first place to make sure you can work towards reaping big rewards. So find out exactly what a Facebook Handle is, how to create one, the importance of it in your marketing and what pitfalls to avoid.
He may well already have had a great logo design in his Trades business, but this is not enough to build a brand. Hear how we helped a Rubbish Removal company from Borehamwood bag Amazon and Elstree Studios as clients – all by reviewing their brand and marketing. First, by uncovering their Ideal Client, then we were able to use this information to redesign their vehicle graphics so that large, established companies like these would not only be attracted to work with his Trades business, but convert as clients. Maintaining confidence they are working with a Trades brand that aligns with their values and identity.
5 ways to use your Trade and Construction reviews to get you more business. Through a combination of online and offline creative ideas, you can start using your reviews to do more of the heavy lifting in your brand and marketing. Collecting reviews is the hard part. But you’ve already done that. Don’t leave money on the table. Find out how these 5 ideas can help get more eyeballs on your company, generate more enquiries, and convert leads - all by using the reviews you already have in your business.
I’m going to share with you the 9 reasons you should seriously consider Online Networking as part of your strategy to grow your Trades and Construction business. Yes, for many Trades, in-person meetings appear to be more favourable on the surface. However. There are some SERIOUS benefits go going digital that include saving hours of time every week, growing your Trade or Construction business FASTER in areas you want to start working in, as well as showing us behind the scenes of your business and becoming much more memorable as a brand - which will increase enquiries and rocket those conversions. Nice. We share tips and tricks on exactly how online networking can be your new best friend in this blog.
I think like most Trades feel, there just doesn't seem to be enough hours in the day and you need to have a thousand hats on. It’s hectic. It's a good feeling when you've got loads of work, but it can very soon get out of control. And then there’s the marketing side. When I started my decorating business, you didn't have to do as much on your brand and marketing. But now it's really important to keep your marketing for your Trades business up to date. Everything I got from Marshmallow was really simple to understand. If you know Marshmallow, they are a lot like Trades people. They're quite direct, straight talking and they don't mess around. It was like having your own marketing department as part of your Trades business.
‘I don’t worry about reviews. I rely on word of mouth for my Trades business.’ Tell me how often you’ve said or heard this one. A lot, I’m going to guess Is the answer. Ok, let me tell it to you straight. Word of mouth is great. But if you really want to build your Trade business and are serious about scaling it and taking it the next level - more vans on the road, a bigger team, higher turn over - in this day and age, you cannot rely on word of mouth alone. Because word of mouth relies on individuals. And you have no control over that. In order to build your Trades brand and reputation, online reviews are your new best friend. So now we need to know how to bag them…
Whether you’re thinking about setting up your first ever Facebook page for your Trades business or you already have a page you’ve been using for years. Trades waste so much time and energy ‘doing their Facebook’ and never reap the rewards they deserve because they haven’t got the brand basics right. You have to get these right if you want to nail your Trades business online. There are 5 brand steps you need to set your Trades Facebook page up for success. They’re easy and free. Getting these brand basics right can be the difference between you wasting all your precious time for months, even years, without getting any results whatsoever or building your brand on Facebook that eventually becomes a power tool in your business and brings you the kinds of clients and work you actually want. We prefer the latter.
You’ve been invited to your first ever networking meeting as a Trade. And you’ve agreed to go. But it’s the night before. And now you’re bricking it. No idea what to do. What to say. What to wear. What to bring. Standing in a room full of suits? Public speaking? What have I let myself in for, I hear you say? But don’t panic. We have a list of dos and don’ts for the networking Trade newbie to make your first time breezier than Gary Lineker’s presenting style.
I’ve said it before and I’ll say it again. Reviews and testimonials are EVERYTHING for your Trades business. What others are saying about you publicly will make or break you. It’s serious stuff. Like man flu. Only way better. Not enough Trades take the time needed to work on and build their reviews and testimonials. Fact. But the funny thing is, if they did take the time, these reviews and testimonials would do a lot of the heavy lifting for them when it comes to marketing their Trades business. Imagine that.
As a Trade, do you ever find that when you jump onto Facebook, Instagram and the likes, you end up wasting more time than an apprentice shopping for Tartan paint? Yes. Exactly. So we’ve come up with a few tips to keep you on the straight and narrow when it comes to Social Media for your Trades business.
Your phone pings. Facebook notification. A negative review has been left on your company Facebook page. Boom. Your Trades business is ruined. Or at least it feels that way.
OFF THE TOOLS.
ARE YOU NAILING IT?
Find out how your Trade business scores.
Get ‘done for you’ ideas and videos free in your results. So you can build your business by nailing your brand.
All in the time it takes the kettle to boil. Epic.
Starting a new business in construction can be an exciting and challenging time. KEEPING a construction business running through times of hardship – like pandemics or staff and material shortages – also brings its difficulties. One of the most critical aspects of success is effective marketing. However, as a new business owner or someone going through a challenging time, you may not have a large budget to allocate towards marketing efforts. But fear not. Because there are still plenty of effective ways to promote your business without breaking the bank. In this blog post, we'll explore some strategies to kickstart your marketing with zero budget. From leveraging social media to creating valuable content, we'll show you how to get the most out of your marketing efforts without spending a penny (in many cases). Whether you're just getting started or looking to grow your existing business, read on to learn how to kickstart your marketing on a shoestring budget.