Build a Trade Business That Lets You Choose Your Clients.
Remember when you first started your Trade business?
Taking any job that came your way.
Working all hours.
For clients who'd make a saint turn sinner.
(You know the ones).
For prices that barely covered your petrol. 🚐
Well, how's that working out for you?
Exhausted?
Frustrated?
Ready to throw in the towel?
Here's the thing...
It doesn't have to be this way.
Imagine being so in-demand that YOU get to choose your projects.
Being able to say "thanks, but no thanks" to jobs that don't excite you.
Working with clients who respect your time, value your expertise, and actually pay what you're worth.
Dream on, right?
Wrong.
Because here's the secret that nobody tells you...
The power to say "no" isn't about being lucky.
It's about building a Trade and Construction brand that's so strong, you become the go-to Trade in your area.
✅ The one everyone wants.
✅ The one people wait for.
✅ The one who gets to pick and choose.
Sound good?
Then let's dive into how to make it happen.
1. Your Trade and Construction Marketing Needs to Get Specific.
Here's mistake number one.
You're trying to be everything to everyone.
"No job too big or small!"
Stop it.
Right now.
Because here's the brutal truth.
When you try to please everyone, you end up pleasing no one.
Building a Specialist Trade and Construction Marketing Strategy.
Think about it.
Who makes more money?
The general handyman doing odd jobs around the estate?
Or the specialist who ONLY does high-end kitchen installations?
Exactly.
Here's how to nail your niche:
✅ Choose your ideal project type:
- High-end renovations?
- Period properties?
- Commercial fit-outs?
- Luxury bathrooms?
✅ Pick your perfect location:
- Affluent areas?
- City centres?
- Rural properties?
- Commercial boroughs?
✅ Define your ideal client:
- Young professionals?
- Property developers?
- High-net-worth homeowners?
- Commercial property managers?
One of our handymen did this.
Used to do everything from dripping taps to full installations.
Now?
They ONLY do luxury bathroom renovations in North London.
Meaning their average project price has gone through the roof.
And they have a waiting list.
That's the power of finding your niche.
Want to hear the full story about that handyman?
Give it a watch here…
🚀 How Ken Quit Attracting Small Jobs And Landed Quality Refurbs For His Construction Business.
2. Position Your Trade and Construction Marketing at Premium Level.
Stop competing on price.
I mean it.
Because if you're trying to be the cheapest, there's always someone willing to go lower.
(Usually someone working out of their mate's van with no insurance).
Premium Trade and Construction marketing Attracts Premium Clients.
Here's what premium looks like:
✅ Professional branding:
- High-end logo.
- Quality website.
- Impressive vehicle graphics.
- Proper workwear.
✅ Quality marketing materials:
- Professional photos.
- Detailed case studies.
- Video content.
- Client testimonials.
✅ Premium service touches:
- Same-day quotes.
- Project visualisations.
- Regular updates.
- Aftercare service.
The key? 🔑
Everything about your Trade business needs to scream quality.
Because here's the thing.
People who want cheap work will always find someone cheaper.
But people who want quality?
They'll wait for the best.
And pay properly for it.
You might find this helpful too when it comes to building a premium brand…
🚀 Dressing For Construction Jobs: It Matters More Than You Think.
3. Make Your Trade and Construction marketing Show Your Expertise.
Want to know why some Trades can charge what they like?
Because they're seen as the expert.
The authority.
The one who knows their stuff inside out.
Building Authority Through Trade and Construction Marketing.
Here's how to position yourself as the expert:
✅ Share your knowledge:
- How-to videos.
- Design tips.
- Maintenance advice.
- Industry insights.
✅ Show your process:
- Behind-the-scenes content.
- Problem-solving stories.
- Quality checks.
- Technical details.
✅ Demonstrate your experience:
- Case studies.
- Before/afters.
- Project challenges.
- Creative solutions.
But here's the key...
Don't just tell people you're an expert.
SHOW them.
One of our Tree Surgeons started doing this.
Created weekly ‘Top Tip' posts.
Now they're known as THE go-to domestic tree surgeon.
And charge accordingly.
He also has a KILLER promotional video for this business that you can check out here…
🍿 The Ultimate Trades Testimonial Video of All Time.
4. Use Your Trade and Construction marketing to Build Exclusivity.
Want to know a secret? 🔒
People want what they can't easily have.
It's human nature.
And you can use this in your Trade business.
Creating Demand Through Strategic Trade and Construction Marketing.
Here's how to build exclusivity:
✅ Limited availability:
- Only take on 2 projects per month.
- Work in specific postcodes.
- Focus on particular property types.
- Specialist services only.
✅ Waiting list system:
- Premium slots.
- Priority booking.
- Advanced scheduling.
- VIP service options.
✅ Quality over quantity:
- Fewer projects.
- More attention to detail.
- Better results.
- Higher prices.
The psychology is simple:
When something's hard to get, people want it more.
And once you’ve won over your potential clients, you can work on retaining them…
🚀 Wowing Your Way to Repeat Business: Secrets of a Stellar Customer Experience.
5. Let Your Trade and Construction marketing Show Your Standards.
Here's something interesting.
The Trades who can say "no" to work?
They have the highest standards.
And they're not afraid to show it.
Setting the Bar High in Your Trade and Construction Marketing.
Here's how to showcase your standards:
✅ Quality processes:
- Detailed quotes.
- Project planning.
- Regular updates.
- Quality checks.
✅ Professional approach:
- Clear communication.
- Organised systems.
- Clean workspaces.
- Attention to detail.
✅ Outstanding results:
- Perfect finishes.
- Happy clients.
- Solid guarantees.
- After-care service.
Remember:
Your standards attract your clients.
High standards = High-quality clients.
Low standards = Problem clients.
Simple as that.
You might find this one helpful too…
🚀 How to Stop Wasting Time on Low-Paying Jobs and Attract Bigger Trade Contracts.
6. Make Your Trade and Construction marketing Build Relationships.
Here's another secret.
The best Trades?
They don't just have clients.
They have relationships.
Building Long-Term Trade and Construction Marketing Success.
Here's how to build those relationships:
✅ Regular communication:
- Project updates.
- Maintenance reminders.
- Seasonal tips.
- Personal touches.
✅ Added value:
- Aftercare guides.
- Maintenance tips.
- Product recommendations.
- Expert advice.
✅ Personal service:
- Remember details.
- Follow up calls.
- Birthday cards.
- Thank you notes.
Because here's the thing...
When you build relationships, you build:
✅ Repeat business.
✅ Referrals.
✅ Recommendations.
✅ Reputation.
One of our building companies does this.
Sends every client a bespoke gift after job completion.
Costs £50 - £100.
Gets them £1000’s worth of work in referrals when clients share it online.
You can read all about it (as well as what other Trades are doing), here…
🚀 The Easiest Brand Idea You Can Use To Stand Out From Other Trades.
7. Let Your Trade and Construction marketing Show Your Value.
Last but not least.
If you want to be able to say "no"...
You need to be worth waiting for.
Demonstrating Value Through Trade and Construction Marketing.
Here's how to show your worth:
✅ Case studies:
- Detailed stories.
- Problem solving.
- Creative solutions.
- Happy endings.
✅ Client testimonials:
- Video reviews.
- Written feedback.
- Social proof.
- Real results.
✅ Process sharing:
- Quality checks.
- Attention to detail.
- Professional approach.
- Expert knowledge.Because remember:
When you show your value...Price becomes less important.
Quality becomes everything.
And saying "no" becomes easier.
Reviews are a great way to help prove your value.
Give this a try…
🚀 5 Ways To Use Your Trade And Construction Reviews To Get More Business.
⬇️ Build a Trade Business That Lets You Choose Your Clients Rundown:
1. Get specific with your service.
2. Position yourself as premium.
3. Show your expertise.
4. Build exclusivity.
5. Showcase high standards.
6. Build relationships.
7. Demonstrate your value.
Need a little more help nailing your Trade and Construction marketing?
Course you do.
First. Let's work out where you are with your marketing.
Got 3 minutes?
Take our Trades Quiz to discover how you score with all things 'Off The Tools'.
We have heaps of tips, tricks and hacks for your Trade and Construction business in our cheat sheets, videos and ideas waiting for you on the other side... i.e., your results page.
So, you can improve your score. And NAIL your Trade and Construction business.
Nice.