How to Stop Wasting Time on Low-Paying Jobs and Attract Bigger Trade Contracts.
Sick of the small jobs that barely cover your costs?
Tired of clients who want champagne results on a tap water budget? 🍾
Yeah, I thought so.
Because every Trade and Construction business hits that point where they realise something needs to change.
❌ When you're tired of racing to the bottom with pricing.
❌ When you're exhausted from explaining why you're "so expensive" to people who'll never value your work.
❌ When you know you're capable of bigger, better projects.
❌ But somehow, you keep attracting the same old tiny jobs.
I'm about to show you exactly how to transform your Trade and Construction martketing to attract those juicy, premium contracts.
And say goodbye to those pocket-change projects forever.
Ready?
Let's dive in...
1. Why Your Trade and Construction Marketing Is Attracting The Wrong Clients.
Let’s start with some tough love.
If you’re constantly attracting low-paying jobs...
It’s probably your fault.
*Ouch.*
I know that stings.
But here’s the thing about Marketing for Trade and Construction:
You attract what you promote.
📱 THE SOCIAL MEDIA TRAP.
Take a look at your social media.
What kind of work are you showing off?
Those quick weekend jobs you knocked out?
The small maintenance projects that "fill the gaps"?
Guess what kind of enquiries those posts are going to attract?
More of the same.
💻 THE WEBSITE WOBBLE.
And your website?
Is it screaming "budget-friendly local Trade"?
Or "premium Trade and Construction specialist"?
Because if your website looks like it was built on a shoestring...
You'll attract clients with shoestring budgets.
Simple as that.
To attract premium clients, you need to understand everything there is to know about your IDEAL CLIENT.
Check this out…
🍿 What Is An Ideal Client And Why Do I Need One For My Trade & Construction Business?
2. The Marketing Mindset Shift Your Trade and Construction Business Needs.
Time for some real talk.
You need to stop thinking like a Trade who wants bigger jobs.
And start thinking like a premium service provider who only takes on significant projects.
🏆 THE PREMIUM POSITIONING PRINCIPLE.
Here's the secret about premium clients:
They're actually easier to work with than budget clients.
They value expertise over price.
They understand quality costs money.
They respect professional boundaries.
But they expect one thing in return:
A premium experience from start to finish.
And that starts with your Trade and Construction Marketing plan.
🤩 THE CONFIDENCE FACTOR.
Want to know what's holding most Trade and Construction businesses back?
The fear of pricing themselves out of the market.
The worry about turning down small jobs.
The anxiety about claiming their spot in the premium market.
But here's the truth:
There's more high-end work out there than you think.
And less competition for it than you'd expect.
Because most of your competitors are too scared to make the leap.
Want to see one of our Trades who started winning premium contracts?
Check this out for size…
🎬 How Ken Quit Attracting Small Jobs And Landed Quality Refurbs For His Construction Business.
3. Transforming Your Trade and Construction Marketing For Premium Clients.
Time to get practical.
Here's how to position your business for those bigger contracts.
⭐️ THE PREMIUM PORTFOLIO.
First things first.
Your portfolio needs a serious clean-up.
✅ Remove all small job photos.
✅ Only showcase your biggest, best projects.
✅ Focus on work that attracts premium clients.
✅ Highlight the details that justify your premium pricing.
✅ Include project values (if appropriate).
✅ Show the transformation, not just the end result.
Because in Trade and Construction marketing, perception is reality.
Check this out…
🍿The Ultimate Guide to Creating a Killer Portfolio for Your Construction Marketing.
📋 THE PROFESSIONAL PRESENCE.
Time to level up your brand presence:
✅ Professional photography of your work.
✅ High-end website design.
✅ Consistent brand identity.
✅ Premium marketing materials.
✅ Professional email signatures.
✅ Quality business cards.
No more iPhone photos with poor lighting.
No more DIY logos.
No more "mate's rates" vibes.
You're premium now.
Act like it.
4. Creating Marketing Content That Attracts High-Value Trade and Construction Projects.
Content is king. 👑
But only if it's the right content.
🏆 THE EXPERTISE SHOWCASE.
Your Marketing for Trade and Construction content should focus on:
✅ Complex problem-solving.
✅ Technical expertise.
✅ Project management skills.
✅ Quality materials knowledge.
✅ Industry insights.
✅ Professional standards.
Because premium clients want experts, not just traders.
🧳 THE CASE STUDY STRATEGY.
Here's where you really show your worth:
✅ Detailed project breakdowns.
✅ Before and after transformations.
✅ Client testimonials from premium projects.
✅ Problem-solution scenarios.
✅ Quality material highlights.
✅ Process explanations.
And remember:
Only showcase the kind of work you want more of.
You might find this helpful…
🎬 The Ultimate Trades Testimonial Video of all Time.
5. Setting Your Trade and Construction Marketing Channels For Success.
Different channels attract different clients.
Choose wisely.
THE CHANNEL HIERARCHY.
Here's where your premium clients are actually hanging out:
✅ LinkedIn (for commercial contracts).
✅ Houzz (for high-end residential).
✅ Instagram (for visual impact).
✅ Professional trade bodies.
✅ Industry associations.
✅ Local business networks.
Notice what's missing?
Facebook Marketplace.
Gumtree.
Local classified sites.
Because premium clients don't shop there.
So neither should you.
☎️ THE NETWORKING STRATEGY.
Want to know a Trade and Construction Marketing secret?
Big contracts often come through relationships.
So start building them:
✅ Join professional associations.
✅ Attend industry events.
✅ Connect with architects and designers.
✅ Build relationships with property developers.
✅ Network with other premium Trades.
Because the best marketing often happens offline.
You might find this helpful…
🍿5 Non-Negotiables When Choosing A Networking Group For Your Construction Business.
6. Your Trade and Construction Marketing Message For Premium Projects.
It’s not just what you say.
It’s how you say it.
🗣️THE PREMIUM LANGUAGE PATTERN.
Start using words that attract premium clients:
✅ Investment (not cost).
✅ Bespoke (not custom).
✅ Premium (not expensive).
✅ Partnership (not job).
✅ Project (not work).
✅ Solution (not fix).
Because language shapes perception.
And perception drives enquiries.
🛠️ THE VALUE PROPOSITION.
Your Trade and Construction Marketing message should emphasise:
✅ Quality over speed.
✅ Excellence over economy.
✅ Experience over pricing.
✅ Results over promises.
✅ Service over savings.
Because premium clients buy value, not price.
7. Converting Premium Enquiries Into High-Value Trade and Construction Contracts.
Getting premium enquiries is one thing.
Converting them is another.
🏆 THE PREMIUM PROCESS.
Your enquiry process should be:
✅ Professional.
✅ Structured.
✅ Thorough.
✅ Value-focused.
No more rushed quotes on the back of an envelope.
No more ballpark figures over the phone.
Instead:
✅ Detailed consultation process.
✅ Professional proposal documents.
✅ Clear project timelines.
✅ Structured payment plans.
✅ Quality guarantees.
Because your Trade and Construction Marketing for doesn’t stop at the enquiry.
It continues through every client interaction.
🏎️ THE FOLLOW-UP FORMULA.
Don't chase clients.
Nurture them:
✅ Professional follow-up emails.
✅ Detailed information packs.
✅ Case study examples.
✅ Client testimonials.
✅ Process explanations.
Because premium clients need to trust you before they'll invest in you.
8. Maintaining Your Premium Trade and Construction Position.
The hard work doesn't stop when you land your first big contract.
Oh no.
You need to maintain your premium position.
💪🏽 THE QUALITY CONTROL.
Every aspect of your business should scream quality:
✅ Your work standards.
✅ Your communication.
✅ Your marketing materials.
✅ Your client service.
✅ Your follow-up care.
Because one slip can damage your premium reputation.
⏳ THE CONTINUOUS IMPROVEMENT.
Keep evolving your Trade and Construction marketing:
✅ Stay up to date with industry trends.
✅ Invest in professional development.
✅ Update your portfolio regularly.
✅ Refine your processes.
✅ Gather and showcase testimonials.
Because standing still is the same as going backwards.
⬇️ How to Stop Wasting Time on Low-Paying Jobs and Attract Bigger Contracts Rundown:
1. Understanding why your current Trades marketing attracts the wrong clients.
2. Making the premium mindset shift.
3. Transforming your marketing for premium clients.
4. Creating high-value content.
5. Choosing the right marketing channels.
6. Crafting premium marketing messages.
7. Converting premium enquiries effectively.
8. Maintaining your premium position.
Ready to take your Trade and Construction marketing premium?
Course you are.
First. Let's work out where you are with all things Marketing.
Got 3 minutes?
Take our Trades Quiz to discover how you score with all things 'Off The Tools'.
We have heaps of tips, tricks, and hacks for your Trade and Construction business in our cheat sheets, videos and ideas waiting for you on the other side... i.e., your results page.
So, you can improve your score. And NAIL your Trade and Construction business.
Nice.