Google Business: Why You Need A Profile For Your Trade Marketing.
Let me guess.
You've got a Google Business profile for your Trade Marketing.
It's basically empty.
Or worse...
You haven't even claimed it yet.
Ouch.
Because right now, potential clients are searching for Trade and Construction businesses just like yours.
And they're finding your competitors instead.
Time to change that.
Because I'm about to show you how to transform your Google Business profile into one of your most powerful Trade and Construction Marketing tools.
The best part?
It won't cost you a penny. 💰
Just a bit of your time and attention.
Ready to start appearing in those local searches?
Let's dive in...
1. Why Google Business Is Your Most Important Marketing Tool For your Trade And Construction Business.
First things first.
Let's talk about why this matters so much.
Because if you're not taking Google Business seriously...
You're leaving money on the table.
🔎 THE LOCAL SEARCH REALITY.
Here's what happens when someone needs a Trade.
They grab their phone.
Open Google.
And search for something like:
"Plumber near me."
"Local electrician."
"Bathroom fitter in [your area]."
And guess what Google shows them first?
The Google Business listings.
Complete with photos.
Reviews.
Location.
Opening hours.
Everything they need to make a decision.
Without even visiting your website.
👀 THE VISIBILITY ADVANTAGE.
But it gets better.
Because Google Business isn't just another Trade and Construction Marketing platform.
It's THE platform.
Why?
Because it's where your clients are already looking.
No need to convince them to download an app.
Or join a platform.
Or create an account.
They're already there.
Searching.
Ready to hire.
💛 THE TRUST FACTOR.
Think about it.
When you see a business with:
✅ Lots of positive reviews.
✅ Recent photos of their work.
✅ Quick responses to questions.
✅ Regular updates.
✅ Complete information.
Don't you trust them more?
Exactly.
That's the power of a well-optimised Google Business profile.
Speaking of reviews, you might find this helpful…
🚀 5 Ways To Use Your Trade And Construction Reviews To Get More Business.
2. Setting Up Your Trade and Construction Marketing On Google Business.
Right.
Let's get practical.
Time to set up your profile properly.
THE BASICS THAT AREN'T SO BASIC.
First, you need to:
✅ Claim your business (if you haven't already).
✅ Verify your ownership (usually by post and/or video).
✅ Choose the right business category.
✅ Add your service area.
✅ Set your working hours.
But here's where most Trade and Construction businesses mess up:
They stop there.
Big mistake.
THE CRUCIAL DETAILS.
Your Trade and Construction Marketing needs these extras:
✅ Secondary business categories (if applicable).
✅ Complete service list with descriptions.
✅ Attributes that make you unique.
✅ Payment methods accepted.
✅ Accessibility information.
✅ Languages spoken.
✅ Year established.
✅ Team size.
Because details build trust.
THE CONTACT ESSENTIALS.
Make it easy for clients to reach you:
✅ Phone number (mobile and office).
✅ Website link.
✅ Email address.
✅ Message button enabled.
✅ Quote request form.
✅ Booking link (if you use one).
Because availability equals bookings.
Given we’re talking about all things digital, you might find this helpful…
🚀 7 Marketing Mistakes That Are Killing Your Trade and Construction Website Enquiries.
3. Creating Content That Converts In Your Trade and Construction Marketing.
Now for the fun part.
Making your profile work harder than your best apprentice.
THE PHOTO STRATEGY.
Your profile needs:
✅ Logo (professional, high quality).
✅ Cover photo (showing your best work).
✅ Team photos (clean uniforms, professional looking).
✅ Vehicle photos (branded, clean, professional).
✅ Before/after project photos.
✅ Work in progress shots.
✅ Tool and equipment photos.
✅ Certification and award photos.
But here's the key:
They need to be high quality.
No blurry phone shots.
No poorly lit images.
No messy sites in the background.
Because Trade and Construction Marketing is all about first impressions.
THE UPDATE STRATEGY.
Regular posts should include:
✅ Project completions.
✅ New service announcements.
✅ Team updates.
✅ Tips and advice.
✅ Special offers.
✅ Industry news.
✅ Awards and recognition.
✅ Client testimonials.
And here's a pro tip:
⭐ Create a content calendar.
Plan your updates.
Make it a habit.
THE REVIEW STRATEGY.
Reviews are gold.
But you need to:
✅ Ask happy clients to leave them.
✅ Respond to every single one.
✅ Thank positive reviewers.
✅ Address negative reviews professionally.
✅ Use feedback constructively.
✅ Encourage detailed reviews.
Because reviews are your social proof.
Speaking of negative reviews, (feels like the world is ending, but they can happen!) here’s some help on what to do…
🚀 How to Handle Negative Facebook Reviews for your Trade Business.
4. Advanced Marketing Techniques For Google Business Success.
Ready to level up?
These are the strategies most Trade and Construction businesses miss.
THE Q&A OPTIMISATION.
Here's a clever trick:
Ask and answer your own FAQs.
Include questions about:
✅ Your service areas.
✅ Typical project timelines.
✅ Quality guarantees.
✅ Insurance coverage.
✅ Payment terms.
✅ Emergency services.
Because it shows you're proactive.
And helps with SEO.
THE MESSAGING MASTERY.
When clients message you:
✅ Respond quickly (within hours, not days).
✅ Be professional but friendly.
✅ Ask qualifying questions.
✅ Provide clear information.
✅ Guide towards next steps.
✅ Follow up appropriately.
Because response time matters to Google.
And to clients.
THE ATTRIBUTE ADVANTAGE.
Use every relevant attribute:
✅ Emergency service available.
✅ Free quotes.
✅ Online booking available.
✅ COVID-safe practices.
✅ Insurance accepted.
✅ Family-owned business.
Because attributes help you stand out.
If you’re struggling with conversions offline, you might find this helpful…
🚀 Turn Quotes To Sales Using Brand In Your Trade And Construction Marketing.
5. Using Analytics To Improve Your Trade and Construction Marketing Performance.
Time to get nerdy.
(In a good way.)
Because data drives decisions.
THE PERFORMANCE METRICS.
Track these numbers:
✅ Search appearances.
✅ Customer actions.
✅ Direction requests.
✅ Phone calls.
✅ Message requests.
✅ Photo views.
✅ Review count.
✅ Average rating.
Because what gets measured gets managed.
THE INSIGHT IMPLEMENTATION.
Use your data to:
✅ Identify peak search times.
✅ Optimise business hours.
✅ Improve response rates.
✅ Target content creation.
✅ Enhance photo strategy.
✅ Focus marketing efforts.
Because guessing is for amateurs.
THE COMPETITOR COMPARISON.
Study your competition:
✅ Review their photos.
✅ Read their reviews.
✅ Check their services.
✅ Monitor their posts.
✅ Analyse their responses.
✅ Note their strengths.
Then do it better.
6. Avoiding Common Trade and Construction Marketing Mistakes.
Learn from others' failures.
Don't make these rookie errors.
THE PROFILE PITFALLS.
Don't:
✅ Leave sections incomplete.
✅ Use poor quality photos.
✅ Ignore customer messages.
✅ Let reviews go unanswered.
✅ Forget to post updates.
✅ Miss verification deadlines.
Because mistakes cost clients.
THE CONTENT CRIMES.
Avoid:
✅ Spammy updates.
✅ Irrelevant posts.
✅ Unprofessional photos.
✅ Aggressive sales pitches.
✅ Inconsistent information.
✅ Outdated details.
Because quality beats quantity.
THE REVIEW REACTIONS.
Never:
✅ Ignore negative reviews.
✅ Respond emotionally.
✅ Get defensive.
✅ Make excuses.
✅ Promise impossibilities.
✅ Break confidentiality.
Because professionalism matters.
You might find this helpful when it comes to reviews…
🚀 7 Game-Changing Tweaks To Validate Your Trade & Construction Reviews.
7. Integrating Google Business With Your Wider Marketing Strategy.
Your Trade and Construction Marketing needs to work together.
Like a well-oiled machine.
THE WEBSITE CONNECTION.
Link your profile with:
✅ Homepage content.
✅ Service pages.
✅ Blog posts.
✅ Contact forms.
✅ Booking systems.
✅ Social proof.
Because integration improves results.
THE SOCIAL MEDIA SYNC.
Share your:
✅ Google reviews on social.
✅ Social posts on Google.
✅ Photos across platforms.
✅ Updates consistently.
✅ Success stories everywhere.
✅ Client testimonials widely.
Because consistency builds brand.
THE REVIEW REVOLUTION.
Turn reviews into:
✅ Website testimonials.
✅ Social media content.
✅ Marketing materials.
✅ Case studies.
✅ Sales tools.
✅ Trust builders.
Because good reviews deserve attention.
⬇️ Google Business: Why You Need A Profile For Your Trade Marketing Rundown:
1. Understanding why Google Business matters.
2. Setting up your profile properly.
3. Creating converting content.
4. Using advanced techniques.
5. Tracking performance analytics.
6. Avoiding common mistakes.
7. Integrating with wider marketing.
Ready to dominate local search for your Trade and Construction Marketing?
Course you are.
First. Let's work out where you are with all things Marketing.
Got 3 minutes?
Take our Trades Quiz to discover how you score with all things 'Off The Tools'.
We have heaps of tips, tricks, and hacks for your Trade and Construction business in our cheat sheets, videos and ideas waiting for you on the other side... i.e., your results page.
So, you can improve your score. And NAIL your Trade and Construction marketing.
Nice.