7 Marketing Mistakes That Are Killing Your Trade and Construction Website Enquiries.
You've got a website for your Trade and Construction marketing.
Great.
You've had it for a while.
But the only enquiries you're getting are from dodgy SEO companies promising to get you to number one on Google.
(🚨 Spoiler alert: They won't).
Meanwhile, your Trade competitor down the road?
☎️ Their phone's ringing off the hook from their website.
📆 Their diary's full for the next three months.
And you're sat there wondering what they've got that you haven't.
Well, grab a brew. ☕️
Because we're about to spill some truth tea.
Your Trade and Construction website isn't just "not working."
It's actively pushing potential clients away.
And the worst part?
You probably don't even realise you're doing it.
Your Trade and Construction website should be your hardest working employee.
But right now?
It's that lazy apprentice who spends more time on their phone than actually working.
So.
Let's fix that.
Here are the 7 biggest website mistakes that are killing your enquiries.
And more importantly… How to fix them.
1. Your Trade and Construction Website Looks Like It Was Built in 1995.
Here's a painful truth.
When someone lands on your website, they make up their mind about your business in about 3 seconds.
That's it.
3 seconds to impress them.
Or lose them forever.
How Your Trade and Construction Marketing Website is Dating You.
Let me paint you a picture.
Someone needs a new kitchen.
They're planning to spend £30k.
They land on your website and see...
Comic Sans font. (The famous child-like font)
Flashing text.
A photo of your van that's so blurry it could be a UFO sighting. 🛸
And that spinning email icon that was cool in 1998.
How long do you think they stay?
About as long as it takes to hit the back button.
Because here's what your dated website says about your business:
"If they can't be bothered to update their website, what else can't they be bothered to do?"
"If this is how unprofessional their website looks, imagine their work."
"If they're this behind with technology, are they behind with their trade skills too?"
One of our electrical companies had this exact problem.
Their website looked like it was built when Oasis were still together.
They were doing great work.
Premium projects.
But their website?
Made them look like small-time cowboys.
We helped them update it.
Just clean, professional, modern.
Same skills.
Same service.
Different first impression.
Because that's what your website is… Your digital first impression.
And you never get a second chance at that.
If you’re thinking about updating and moving your website to a new provider, then you’ll want to take a look at this…
➡️ The No-Nonsense Guide to Moving Your Trade and Construction Website (Without Losing Your Mind).
2. Your Marketing for Trade and Construction Website is All About You.
Let me ask you something.
When was the last time you read the "About Us" page on a website first?
Never, right?
So why is that the first thing you're showing your potential clients?
Making Your Trade and Construction Website Client-Focused.
Here's what most Trade websites do wrong.
They start with…
"We've been in business for 20 years."
"We're fully qualified."
"We pride ourselves on quality."
Yawn. 🥱
You know what your potential clients are actually thinking?
"Can you fix my problem?"
"Have you done this before?"
"How much hassle is this going to be?"
"Are you going to make my life easier or harder?"
No Trade language.
Client language.
Big difference.
You might find this one helpful too…
➡️ Honesty Hour: Why You Need To Avoid Building Your Own Construction Website.
3. Your Trade and Construction Website is Missing the Money Shot.
I'm talking about your work.
Your actual, finished, beautiful work.
Showcasing Your Trade and Construction Work Through Quality Images.
Let me be brutally honest.
Those dark, blurry phone photos you took at the end of a long day?
They're not doing you any favours.
In fact, they're probably costing you jobs.
Because here's the thing.
People buy with their eyes first.
Especially when it comes to home improvements.
One of our builders learned this the hard way.
Used to take quick snaps on his phone.
Usually when everything was half packed away.
In bad lighting.
With stuff everywhere.
Then he invested in some proper photos.
Got a professional in for his best projects.
Started taking proper before and after shots.
Made sure the lighting was good.
The space was clean.
The angles were right.
Landed his biggest job ever… £400,000 worth.
Same renovations.
Different presentation.
Different results.
Because when people can see quality, they're more likely to pay for quality.
Speaking of photography and images, you might find this helpful…
📸 Beginners Guide: Taking Your Own Construction Marketing Photos On-Site.
4. Your Trade and Construction Website Has No Clear Next Step.
Here's another website killer.
Someone's made it to your Trade website.
They like what they see.
They want to get in touch.
But...
They can't figure out how.
Making Your Trade and Construction Website Convert.
Your website can look great.
Professional photos.
Client testimonials.
The works.
But enquiries?
Crickets. 🦗
Why?
Your contact details are buried at the bottom of an About page.
Or your contact form is broken.
Your phone number?
Not even clickable on mobile.
(Where 80% of people are viewing your site).
Fix the basics.
Put your phone number at the top of every page. ☎️
Made it clickable.
Add a simple contact form that actually works.
Put clear "Get a Quote" buttons everywhere.
Because sometimes, the simplest fixes make the biggest difference.
➡️ Clicks to Contracts: A Trades’ Guide to Website Conversion Magic.
5. Your Trade and Construction Website Doesn't Build Trust.
Trust.
It's everything in the Trade game.
But your website?
It's about as trustworthy as a chocolate teapot. 🫖
Building Trust Through Your Trade and Construction Website.
Here's what most Trade websites miss:
📝 REAL REVIEWS.
Not those generic "Great job, highly recommend" ones.
But proper, detailed reviews that tell a story.
One of our Trades figured this out.
Started adding proper case studies to his website.
With before and after photos.
Client stories about their experience.
Video testimonials.
The whole works.
Know what happened?
Increased conversion.
Because by the time people called him, they already trusted him.
They'd seen the proof.
They knew what to expect.
They were ready to book.
That's the power of trust.
Speaking of reviews, take a peek at this one…
➡️ 5 Ways To Use Your Trade And Construction Reviews To Get More Business.
6. Your Trade and Construction Website is Invisible.
Having a great website is one thing.
Getting people to actually find it?
That's another game entirely.
Making Your Trade and Construction Website Visible.
Here's a shocking stat for you.
75% of people never go past the first page of Google.
So if you're not there, you might as well be invisible.
Your Trade website might be stuck on page 6.
(Which might as well be Mars). 🚀
Your website might be great.
But if nobody can find it… 🤷🏽♀️
✅ Focus on local SEO.
✅ Add your location to key pages.
✅ Create content about local areas.
✅ Get some Google reviews.
✅ Get listed on local directories.
Simple stuff.
Because visibility matters.
Your homepage plays a big part in helping your Trade website be visible to Google.
Take a look at this…
➡️ Checklist: 7 Tricks To Nail Your Trade And Construction Website Homepage Design.
7. Your Trade and Construction Website is Slow.
Last but definitely not least.
Your website might be beautiful.
But if it loads slower than a builder's merchant on bank holiday Monday...
You're losing enquiries.
Speeding Up Your Trade and Construction Website.
Here's a fact that'll make you wince.
47% of people expect a website to load in 2 seconds or less.
After 3 seconds?
They're gone.
One of our electricians had this problem.
His website took 8 seconds to load.
(An eternity in internet time).
Why?
Massive images that weren't optimised.
Cheap hosting that was slower than a snail in treacle.
Too many plugins slowing everything down.
We fixed it.
Optimised his images.
Upgraded his hosting.
Cleaned up his site.
Now it loads in under 2 seconds.
Because speed matters.
Here’s some more tips to turn your Trade website around…
➡️ Ways To Take Your Trade and Construction Website From Mess to Success.
⬇️ 7 Marketing Mistakes That Are Killing Your Trade and Construction Website Enquiries Rundown:
1. Outdated website design.
2. Too focused on yourself.
3. Poor quality images.
4. No clear call to action.
5. Lack of trust building.
6. Poor visibility.
7. Slow loading speed.
Ready to Level Up Your Flooring Company's Marketing Game?
Of course you are.
First, let's work out where you are with all things Brand and Marketing.
Got 3 minutes?
Take our Trades Quiz to discover how you score with all things 'Off The Tools'.
We've got a treasure trove of tips, tricks, and game-changing hacks waiting for you on the other side... i.e., your results page.
So you can boost your score. And NAIL your Flooring Company's marketing.
Sweet.