Prefer to give this a watch?
Here’s the video for your viewing pleasure…
Mentioned in this video:
• Ideal Clients
• Vehicle Graphics
rather read all about it?
Here’s what we chatted about in the video…
Introduce yourself and your Trade.
My name's Alex from Bin N Gone and I run a rubbish removal company.
I’ve been doing this for five years now.
We remove all the rubbish in your home.
We also clear commercial waste from sites, whether it be on sets or building sites or offices.
Anywhere in the commercial space as well.
Tell me, what do you struggle with most when running your Rubbish Removal Business?
Running a business like this can be stressful at times, but it’s also very rewarding, like working with different customers in different sectors.
Keeping the clients happy, keeping things moving is stressful, but I love it and wouldn’t have it any other way.
The most stressful thing for me, I'd say, is probably the admin and chasing up side of things, but I love dealing with the customers every day and sending them the invoice.
When it comes to following up and chasing up, that's probably the most stressful part and reconciling everything, so that's where I need a little bit of help.
So the problem I was having before working with Marshmallow was finding the right branding for my ideal client. Yes. I had a nice logo, but that was pretty much it.
Marshmallow really pushed to find what my ideal client was and what we need to do with the brand to get it in-front of the right person.
The problem I had is I had my logo, I had a ‘brand’, but I wasn't specifically branded for my ideal client. I wanted to get those top ideal clients that I love working with.
How did you come to find out about Marshmallow, the No Fluff Creative agency for Trades?
So the first time I found out about Marshmallow was at a networking event but I also saw a friend of mine whose vehicle had just been rebranded by them.
From that I realised that I needed to up my level and speak to them about helping me with my vehicle graphics too.
How did we kick the brand and marketing off for your Rubbish Removal business?
So Marshmallow started with the Ideal Client Workshop.
This was focusing on our three best customers and working out, literally, the amount of detail that these people like about their lives.
Which is something I'd never thought about.
And then we went to the vehicle signage, which merged together with the ideal client and then we came up with a brilliant design.
What did our Ideal Client Workshop allow you to do for your Rubbish Removal Business?
The Ideal Client Workshop really helped me find who my ideal clients were, because sometimes you think you know who your ideal client is, but you don't actually know much about them and how you can get to them.
So that helps me generally know what areas I want to go in.
When I got the email asking for a 45 minutes Zoom to talk about my Ideal Client I thought the woman was crazy!
I thought, how can I talk for 45 minutes about my Ideal Client?
I thought they were crazy, but they're crazy genius’ because it's done the trick!
Crazy genius, ay? We’ll take that!
The Ideal Client Workshop definitely opens your eyes to how you need to brand a Trades business to get your ideal clients.
So when you're getting those rubbish phone calls you've had enough of, there's probably something wrong with your branding without you realising.
Although these ideal client workshops are a bit daunting and a bit long winded, they are definitely worth it because it really makes you focus on the areas that you need to push in your business. Although it’s daunting it's definitely rewarding.
The Ideal Client Workshop wasn’t that scary was it?
I mean, I did think it was daunting. But as soon as you talked me through the different areas, it's quite easy to roll it off.
You actually know these things, but you just need to put it in the right way.
The guys at Marshmallow really helped me do that.
Why did you choose Marshmallow over working with a signage company to design and brand your Trade vehicles?
My previous vehicle, I went directly to the vehicle signage company, and yeah, they'd given me a design.
But literally, it had the bare minimum of what I needed.
When I spoke to Marshmallow, they really told me about how I can push different areas of my business on the van itself.
It was just a more technical way of getting the vehicle to do what I wanted it to.
What results has designing and branding your vehicle with Marshmallow created for your Rubbish Removal business?
The vehicle signage just levelled me up!
The bigger brands are looking to work with me. People like Amazon and Elstree Studios.
These kinds of companies are happy to have my business associated with them because my vehicle looks the way it does.
That's primarily what helped me get to where I wanted to.
How did you find the service and quality of work Marshmallow produced for your Rubbish Removal Business?
The quality of the work speaks for itself.
Everyone tells me how professional it looks and how they think that I'm a franchise. I probably look a lot more professional than I actually am!
It really portrays the company in a good way.
The service was amazing.
The breakdown that we got before we went through the design stage and making the changes was great.
Literally nothing was a problem working with these guys and I would highly recommend them.
What did you enjoy most about teaming up with our creative brand and marketing company for Trades & Constructions?
The thing I probably enjoyed most was stalking my ideal client!
No, it was a pleasure working with these guys, nothing's a problem.
Their quality service is second to none.
Why would you recommend Marshmallow to other Trades and Construction businesses?
I would highly recommend Marshmallow to other trades and construction businesses because there are so many good tradesmen out there that have no brand.
They’re really underselling themselves and I see it so many times.
It's just a no brainer if you really want to push your Trade and Construction business and show people what you really are about, rather than underselling yourself.
I 100% recommend them.
Since working with Marshmallow, what has been the biggest win for your Rubbish Removal business?
My biggest win is definitely Elstree Studios.
I think it was about a month after I had my van designed. I drive around in a lot of places around where I live in Borehamwood and I've always wanted to get into Elstree Studios.
Literally within a month, I had a call from one of the construction designers at the studios and he said “I've seen your van around. We always need help with waste. Can you come down?”
Very quickly after I got my van designed by Marshmallow I was being spotted in the right places.
Being at that place is strange at times, but it's definitely one of my best jobs.
Since I first moved to Borehamwood about seven years ago, I always wanted to work at the studios just to see what it was like.
And then when I set my business up, it was always a little goal of mine, ‘I'd love to get a job in there.’ Now I'm working in there regularly.
It's one of those wins that when you're working for other companies it's one of those things you want for yourself.
When you set up your business, you want to be associated with these big companies.
It was a big win when I got that call and won the job.
George Lucas is quite a famous stage at Elstree Studios (listen out Star Wars fans!) and we've cleared some rubbish from there. It’s definitely one for the portfolio.
Finally. Words to describe Marshmallow?
Creative. Definitely creative.
Professional.
Approachable. Because when working with some marketing companies, it can be a bit daunting to speak to someone on email. But the team from Marshmallow are so approachable.
No bullshit.
Need a little more help nailing your Trades Brand?
Course you do.
First. Let’s work out where you are with your Trades brand.
Got 3 minutes?
Take our Trades Quiz to discover how you score with all things ‘Off The Tools’.
We have heaps of tips, tricks and hacks for your Trades business in our cheat sheets, videos and ideas waiting for you on the other side… i.e. your results page.
So you can improve your score. And NAIL your Trades business.
Your Trade and Construction marketing ideas must be pretty good if you can win a project without even meeting the clients first. Imagine that? Your five-figure quote accepted and deposit made into your account an hour later. Sound too good to be true? Not for our Decorator Trevor – who tells us exactly how that happened in his decorating business for a spray-painting project after we worked with him on a branded proposal document that sealed the deal when he sent it along with his quote. Here’s the full story.