THE BLOG.
If I could tell Trades & Construction Businesses one thing about Marketing…
When branding and Marketing your Trade and Construction business, the first place to start is here – your Ideal Client. Discovering who this is will help steer you in everything from your website design, video and vehicle graphics to social media, networking efforts and print. Without identifying who this you could be wasting a serious amount of time, energy, and money. Find out what is an Ideal Client and how uncovering it will separate you from your competitors, help attract more of the work you want and save you a lot of time and money. Nice.
How Alex’s Vehicle Graphics bagged Amazon & Elstree Studios as Clients for his rubbish removal Business.
He may well already have had a great logo design in his Trades business, but this is not enough to build a brand. Hear how we helped a Rubbish Removal company from Borehamwood bag Amazon and Elstree Studios as clients – all by reviewing their brand and marketing. First, by uncovering their Ideal Client, then we were able to use this information to redesign their vehicle graphics so that large, established companies like these would not only be attracted to work with his Trades business, but convert as clients. Maintaining confidence they are working with a Trades brand that aligns with their values and identity.
How Trevor Started Fixing His Marketing For His Decorating Business.
I think like most Trades feel, there just doesn't seem to be enough hours in the day and you need to have a thousand hats on. It’s hectic. It's a good feeling when you've got loads of work, but it can very soon get out of control. And then there’s the marketing side. When I started my decorating business, you didn't have to do as much on your brand and marketing. But now it's really important to keep your marketing for your Trades business up to date. Everything I got from Marshmallow was really simple to understand. If you know Marshmallow, they are a lot like Trades people. They're quite direct, straight talking and they don't mess around. It was like having your own marketing department as part of your Trades business.