THE BLOG.
Clicks to Contracts: A Trades’ Guide to Website Conversion Magic
Are you ready to turn those Trade and Construction website clicks into profitable contracts? Because we're about to embark on a wild ride through the mystical world of conversion magic. In this blog, we'll be diving deep into the art and science of converting leads into customers. From crafting irresistible offers to leveraging social proof, personalising your marketing to creating a seamless user experience, we'll cover all you need to know to start conjuring up some serious conversion mojo. Conversion magic isn't just about waving a wand and hoping for the best. It's about understanding your audience, solving their problems, and building a relationship that lasts long after the initial click. That's why we'll also be talking about the importance of mastering the follow-up. It takes time, effort, and a whole lot of value to nurture those leads and guide them towards a decision. Whether you're a seasoned pro or just starting out in the world of trade and construction marketing, this guide will give you the insights and inspiration you need to take your conversion game to the next level. So let's dive in and start conjuring up some serious business!
Trust and Credibility: The Foundation of Trade Loyalty.
If you're reading this, it means you've realised that building trust and credibility is the foundation of any successful Trade and Construction marketing strategy. In a world where competition is fiercer than a pack of hungry wolves, establishing trust and credibility with your clients is like finding the holy grail of marketing. It's the key to unlocking long-term loyalty, repeat business, and a reputation that spreads like wildfire (in a good way, of course). But how do you go about building that trust and credibility? We're about to embark on a journey through the wild and wonderful world of Trade and Construction marketing. From prioritizing consistency in your branding and messaging to being transparent about your pricing and process. There are countless ways to infuse trust and credibility into your marketing efforts. By the end of this post, you'll have all the tools and strategies you need to lay the foundation for a loyal client base that will stick with you through thick and thin. So, let's dive in and start building that trust and credibility like the trade titans we are.
Painting Your Way to Success: 7 Decorator Marketing Hacks That Won't Break the Bank.
I'm about to drop some serious knowledge bombs on how you can kickstart your decorator marketing without spending a single penny. That's right, you can put away your wallet and still attract more clients than a freshly painted wall attracts fingerprints. We’re diving deep into seven seriously effective (and seriously free) marketing hacks that will have your decorating business standing out like a neon accent wall in a sea of beige. From social media sorcery to networking ninja moves, we've got you covered. First up, we're talking about the power of social media for your decorator marketing. But we're not just sticking to the digital world. We're also diving into the importance of networking, both in-person and online. From attending local events to joining virtual communities, there are countless ways to connect with other professionals and potential clients in your industry. And how you can turn your happy customers into a virtual marketing army, spreading the word about your amazing decorating skills far and wide.
The Ultimate Showdown Between Websites and Social Media for Gardening Businesses.
Are you feeling a bit overwhelmed by the digital landscape? Wondering whether your gardening business should be focusing your marketing efforts on a website, social media, or both? Well, grab your gardening gloves and get ready to dig in – because we're about to explore the pros and cons of each in the ultimate showdown for gardening businesses. "But I just want to focus on growing beautiful gardens – not getting bogged down in the weeds of digital marketing!" And I hear you. But here's the thing: in today's world, nailing your gardening online marketing is just as important as having the right tools and techniques for your trade. Think of it this way: your website and social media pages are like virtual gardens. They need to be carefully cultivated, tended to regularly, and designed to attract the right kind of visitors (i.e., your ideal customers). And just like with gardening, there's no one-size-fits-all approach – the best strategy will depend on your unique goals, resources, and target audience. We'll explore everything from the cost and time commitment of each option to the potential for attracting visitors, building trust through reviews, and keeping your online presence secure. Whether you're just starting to dip your toes into the digital world or you're looking to take your online presence to the next level, this post has something for you.
Wowing Your Way to Repeat Business: Secrets of a Stellar Customer Experience.
Are you ready to level up your customer experience game and start turning those one-time Trade and Construction clients into repeat business? Because we're about to embark on a wild ride through the wonderful world of wowing your customers. We’ll be diving deep into the secrets of creating a stellar customer experience that will leave your clients swooning. From putting yourself in your customer's work boots to mastering the art of the follow-up, we'll cover all the essential strategies and tactics you need to know to go above and beyond and create those wow-worthy moments that keep customers coming back for more. But creating a truly exceptional customer experience for your Trade and Construction marketing isn't just about the big gestures – it's also about those small, thoughtful touches that show you care. It's the little things that can make a big difference in building those long-lasting relationships. So, if you're ready to take your customer experience to the next level for your Trade and start wowing your way to repeat business, keep reading. We've got all the secrets and strategies you need to know to make it happen.
One-Time Clients to Raving Fans: Your Loyalty-Boosting Cheat Sheet for your Construction marketing.
Tired of playing the one-and-done game with your clients? You know, the one where they hire you for a single job, and then poof! They vanish into thin air, never to be seen again. Well, buckle up, because in this blog post, we're diving headfirst into the world of customer loyalty – and trust me, it's a game-changer. From nailing that first impression to mastering the art of the follow-up, we're covering all the bases when it comes to turning one-time clients into raving fans. We'll talk about how to wow them with exceptional service, create a memorable brand experience, and show your appreciation through rewards and referrals. By the end of this post, you'll have a toolbox full of strategies and tactics to start boosting customer loyalty and keep those clients coming back for more. So, grab your tool belt (and maybe a notepad), and let's get to work.
Building a Brand That Lasts: Secrets to Crafting an Unforgettable Identity for Your Trade Business.
Attention, construction pros! Are you ready to build a brand that stands out from the concrete crowd? In this ultimate guide, we're diving deep into the secrets of crafting an unforgettable identity for your construction business – from defining your unique value proposition to creating a memorable visual identity and beyond. But don't worry. You don't need a marketing degree or a huge budget to make it happen. With a little creativity, consistency, and authenticity, you can build a brand that attracts your ideal clients and sets you up for long-term success. So, grab your metaphorical hard hat and let's get to work on building a construction brand that lasts…
Building a Recession-Proof Foundation: 9 Marketing Strategies for Building Companies
Listen up, building company business owners. When the economy starts doing its best impression of a roller coaster, you've got two choices: hold on for dear life and hope for the best, or strap on your marketing hard hat and get to work. That's right, if you want your construction business to weather the storm of a recession, you need to double down on your building company marketing. We're talking about getting creative on social media, schmoozing at networking events, and rekindling with your past clients (in a totally professional way, of course). But don't stop there! To really recession-proof your building company marketing, you need to focus on creating an unforgettable customer experience, finding your niche, and making sure your contracts are tighter than your favourite pair of work boots. Whether you're a one-person operation or a big shot construction firm, investing in smart marketing strategies is the key to staying afloat when the economy takes a nosedive. Don't wait for the storm to hit – start building your marketing fortress now. Here's 9 Construction Marketing Ideas to help recession proof your business and ride those waves…
Landscapers Beware: Why Putting All Your Trust in Social Media is Like Planting a Garden in the Desert
Landscapers, are you guilty of putting all your marketing eggs in the social media basket? I know, I know – it's tempting to focus all your efforts on platforms like Facebook and Instagram. After all, that's where all the cool kids are hanging out these days, right? But here's the thing: relying solely on social media to grow your landscaping business is like trying to plant a lush garden in the middle of the desert. Sure, you might get a few likes and comments here and there, but without a solid foundation (read: a kickass website), your online presence is about as sturdy as a sandcastle in a hurricane. Now, don't get me wrong. I'm not saying you should ditch social media altogether. It's a fantastic tool for showcasing your work, connecting with potential clients, and even digging up some glowing reviews. But if you're not diversifying your marketing efforts and building a strong home base online, you're leaving your landscaping business vulnerable to the ever-changing whims of the algorithm overlords. In this blog post, we'll dive into all the reasons why putting all your trust in social media is a recipe for disaster – and what you can do to cultivate a thriving online presence that will help your landscaping business bloom for years to come. So, grab a shovel and let's get ready to plant some seeds of marketing wisdom!
Construction Marketing: A Beginners Crash Course For Nailing Instagram.
Marketing your construction services digitally on Instagram doesn’t have to be complicated. As old school Trades or Trade business newbies, we may feel overwhelmed by new social platforms. But implementing authentic branding basics, posting real work content clients crave, and engaging communities through hashtags and interactions can connect us with customers. This beginner’s guide for Trades covers optimising bios for search visibility, planning solid content showcasing skills, discovery through hashtags, and building conversations that convert to cash. Ditch generic excuses and unlock Construction Marketing success the easy way. No filter required.
The Ultimate Guide to Creating a Killer Portfolio for Your DecoratOR Marketing.
Your portfolio is one of the most important tools you have in your decorator marketing to showcase your work and attract new clients. Real talk. A well-put-together portfolio can help you stand out from the competition and demonstrate your skills, creativity, and attention to detail. As they say. A picture is worth 1000 words. A whole library’s worth when it comes to Decorators. In this guide, we'll walk you through the steps to create a killer portfolio that will impress potential clients and help grow your decorating business. Fast. Let’s dive in.
Kickstarting Your Construction Marketing With Zero Budget.
Starting a new business in construction can be an exciting and challenging time. KEEPING a construction business running through times of hardship – like pandemics or staff and material shortages – also brings its difficulties. One of the most critical aspects of success is effective marketing. However, as a new business owner or someone going through a challenging time, you may not have a large budget to allocate towards marketing efforts. But fear not. Because there are still plenty of effective ways to promote your business without breaking the bank. In this blog post, we'll explore some strategies to kickstart your marketing with zero budget. From leveraging social media to creating valuable content, we'll show you how to get the most out of your marketing efforts without spending a penny (in many cases). Whether you're just getting started or looking to grow your existing business, read on to learn how to kickstart your marketing on a shoestring budget.
What No One Tells You About Going Live For Your Construction Marketing.
Going live on social media as part of your construction marketing is a game-changer in so many ways. By going live, you can connect with your audience in real-time, showcase your projects and services, and build trust with potential customers. Your own business TV channel if you will. Like ‘Dave’. Just less funny. Plus, it's a fun and engaging way to share your expertise and bring the human touch to your business. Whether you're showcasing a new build, giving a tour of your latest renovation project, or just answering questions about the construction industry, going live for your construction social media marketing is a great way to reach a wider audience and grow your business without the hard sell (that we all love to hate).
Beginners Guide: Taking Your Own Construction Marketing Photos On-Site.
There are so many reasons why great photography should be a priority for your Trade and Construction brand and marketing. Photography helps to showcase your construction company's work and capabilities. High-quality photos of your completed projects can help to attract new clients and showcase your skills to potential customers. Photography can help to tell a story and provide context. By including photos of the construction process, you can give potential customers a better understanding of what goes into each project. Photography can help to differentiate your construction company from your competitors. Photography is a powerful tool for your construction social media marketing. By sharing photos of your projects on social media platforms, you can engage with potential customers and showcase your work to a wider audience. Photography can be used in a variety of marketing materials, including your website, brochures, business cards, and more. I think we can agree, photography is all-round epic for your construction marketing. Hiring a professional photographer may not always be possible – time, costs etc. And though we HIGHLY advice considering one for certain parts of your marketing (think website homepage as one of them), there are plenty of places that self-generated photos can help your Trade and Construction business. If you are going to take your own photos (presumably on your mobile phone) for your construction marketing, then it’s worth taking a few minutes to get it right. Because a high-quality shot of your work could be the difference in a customer enquiring with you… or scrolling past. Here's a bunch of helpful tips to help you NAIL your photography on site when taking your own construction photos…
9 Video Types You Never Thought Of For Your Construction Marketing.
Using different types of videos for your construction marketing is critical. It allows your company to reach a wider audience and convey its message in a variety of ways. Each type of video serves a specific purpose and can appeal to different audiences and needs. For example. A company overview video can provide a comprehensive introduction to your construction business and its services for potential customers who are just learning about the company. A project highlights video can showcase your construction company's completed projects and their features and benefits to potential clients who are considering hiring your company for their own project. Testimonials can provide social proof and help build trust with potential customers by showing real people sharing their experiences with the company. By creating a variety of video content, a construction company can better engage with its audience, effectively communicate its message, stand-out in a competitive market. Pretty good stuff. So, what are the different video types we need for our construction marketing and how do we use them? Let’s find out…
Use Your Social Media Profile Images The Right Way For Your Construction Marketing.
Your construction marketing Social Media Profile Images probably seems like a tiny detail to you. (In case you’re not in the know, these are image spaces – usually circular or square in some cases - you can upload on a social media page that help people identify you.) But often it’s the small things that have the biggest impact. And what if I told you that by not using the right type of image in your Profile Image spaces could lead to loss of business, confusing your clients, ruining your business brand, ruining your personal brand or lead to direct enquiries for your competitors. Yes. I’ve seen ALL of these happen. Because Trade and Construction pros didn’t know the online etiquette or consider on a deeper level what images they were uploading. Don’t let this be you. And it’s easy to avoid these disasters. Here's how. Let’s go through EXACTLY how to use your social media profile images the right way for your construction marketing…
9 Reasons You Need Professional Headshots For Your Construction Marketing.
Professional Headshots are a MUST for your Construction business. Your trade and construction photography is one of the most powerful ways to bring the human element to your Trades And Construction brand. And showing us the human side to your business is going to help do a lot of the heavy lifting for your Construction brand and marketing. People buy from people. I’m sure you’ve heard that saying. Photography is one of the ways people get to know more about you before meeting you. You’ve probably heard the saying ‘a picture is worth a thousand words.’ And it’s true. How many times have you looked a photo of someone and made a conclusion about the kind of person they might be without even meeting them? Perhaps deciding if they might be worth having a meeting with? Well, other people are looking at your (and your team’s) quality of headshots and making initial conclusions about your construction business too. You want them to come away thinking ‘yes, I’d like to talk to them about my project,’ don’t you? And by taking the leap and investing in professional headshots for your construction marketing can, and will, raise your business game. So, let’s find out what the 9 reasons are that you need professional headshots for your construction marketing…
9 Ways Facebook Groups Will Help Build Your Domestic Construction Marketing.
Facebook Groups can be a FANTASTIC PLACE to build your brand for your domestic construction marketing. I’ve seen it for myself. Where local Construction companies have clubbed together and actively recommend one another in specific Facebook Groups to the local community who are asking for help in that specific industry. I.e. Electrical.So before you think Facebook Groups are a total waste of time, I want to share with you why you could be missing a big trick by NOT using them at all (or properly) as part of your domestic construction marketing. Hold onto your hard hats as here we go.
Why Every Contractor Needs Before, During & After Photos For Their Construction Marketing.
It’s something that often gets overlooked in your Construction business but is critical for your construction marketing. Forgetting to take photos of a finished job. And not even thinking to take any of the site before you and your team get your hands on it. Why on earth do I need photos of a site that I’ve not yet worked on? More on that to follow. But what if remembering and consciously deciding to take quality photos before, during and after you’ve finished a project could help you win more construction jobs, earn you more money and actually prevent disputes on site with customers? To name but a few. Would it be worth doing then? When you take photos of your sites - you have these forever. To keep locked away on your phone for your own reference or to do various clever things with (ideas to follow). But the point being, you have them at your disposal. If by ‘trying to save time’ or ‘not thinking you need photo documentation of jobs as you get enough work from word of mouth’ (hear that one a lot) means that you document nothing, when things go quiet, you have nothing to promote yourself with. Times like Global Pandemics and recessions for example. Capturing photos before, during and after your construction projects is not only going to help you grow your business but help manage and change the way your days run. Here's a list of reasons why every Contractor needs before, during and after photos for their construction marketing.
Why This Decorator’s Testimonial Video Rocks For Our Client’s Construction Marketing.
Reviews and testimonials are EVERYTHING for your Construction marketing. Video testimonials especially. What others are saying about you publicly will make or break you. It’s serious stuff. Like man flu. Only way better. Not enough Construction businesses take the time needed to work on and build their reviews and testimonials. Fact. But the funny thing is, if they did take the time, these reviews and testimonials would do a lot of the heavy lifting for them when it comes to marketing their Construction business. Imagine that. The Rolls Royce of reviews is the video testimonial. Take a look with us at how and why this decorator’s testimonial video rocks for his construction marketing and how you can use these ideas to nail your own construction marketing.