9 Video Types You Never Thought Of For Your Construction Marketing.
Using different types of videos for your construction marketing is critical.
Sounds dramatic – but it is pretty important.
It allows your company to reach a wider audience and convey its message in a variety of ways.
Each type of video serves a specific purpose and can appeal to different audiences and needs.
For example.
A company overview video can provide a comprehensive introduction to your construction business and its services for potential customers who are just learning about the company.
A project highlights video can showcase your construction company's completed projects and their features and benefits to potential clients who are considering hiring your company for their own project.
Testimonials can provide social proof and help build trust with potential customers by showing real people sharing their experiences with the company.
By creating a variety of video content, a construction company can better…
✅ Engage with its audience.
✅ Effectively communicate its message
✅ Stand out in a competitive market.
Pretty good stuff.
So what are the different video types we need for our construction marketing and how do we use them?
Well let’s dive in…
1. Company Overview Video for your construction marketing.
📚 DEFINITION: Company Overview Videos introduce the company, its history, and its services.
A company overview video can be a powerful tool for construction marketing, as it allows a company to introduce itself and its services to potential customers in a concise and visually appealing way.
A company overview video can also include members of your team – which is a great way to get the workforce involved, share the size of your company, and allow clients to begin building trust with others - not just you.
It can help potential customers understand what the company does, the value it can provide, and can help the company stand out in a crowded market.
2. Project Highlights Video for your construction marketing.
📚 DEFINITION: Project Highlight Videos showcase the company's completed projects and highlights their features and benefits.
It typically includes images and footage of the project, along with commentary or narration explaining the project's goals and challenges, and the solutions that were implemented.
Here are some examples of project highlight videos for a construction company:
🏠 Residential construction:
A project highlight video could showcase a completed residential construction project, highlighting the features and finishes of the home and the challenges and solutions implemented during the construction process.
🏠 Commercial construction:
A project highlight video could showcase a completed commercial construction project, such as an office building or retail space, highlighting the features and benefits of the project and the challenges and solutions implemented during construction.
🏠 Renovation: A project highlight video could showcase a completed renovation project, highlighting the before and after transformation and the challenges and solutions implemented during the renovation process.
🏠 Infrastructure: A project highlight video could showcase a completed infrastructure project, such as a bridge or road, highlighting the features and benefits of the project and the challenges and solutions implemented during construction.
Project highlight videos for a construction company can be used to showcase completed projects of various types and sizes and highlight their features and benefits.
3. Testimonial Videos for your construction marketing.
📚 DEFINITION: Testimonial Videos features customers sharing their experiences with the company and the services they received.
Testimonial videos typically include an interview with a customer, in which they share their thoughts and feelings about the business and the value they received from its services.
And in our humble opinion – are one of THE most powerful types of video and branded marketing you can do.
🎬 Check out this example testimonial video for one of our clients:
Here are some examples of testimonial videos for a construction company:
🗣 Customer satisfaction:
A testimonial video could feature a customer sharing their experience with the company and their satisfaction from the services they received.
🗣 Product or service value:
A testimonial video could feature a customer explaining the value they received from a particular product or service offered by the construction company.
🗣 Project success:
A testimonial video could feature a customer discussing the success of a project and the role the construction company played in achieving that success.
🗣 Working with the company:
A testimonial video could feature a customer discussing their experience working with the construction company, including the communication and collaboration they experienced.
Testimonial videos for your construction marketing can be used to showcase real customers sharing their experiences with the company and the value they received from its products and services.
4. Process Videos for your construction marketing.
📚 DEFINITION: Process Videos demonstrates how a company approaches and executes a project, from start to finish.
Here are some examples of process videos for construction companies:
🧱 Demonstrating the design process:
A process video could showcase the steps involved in the design process, from initial consultations with the client to finalizing the design and preparing for construction.
🧱 Showcasing the construction process:
A process video could demonstrate the steps involved in the construction process, from preparing the job site to completing the project and conducting final inspections.
🧱 Explaining project management:
A process video could provide an overview of the project management process, including planning, budgeting, scheduling, and tracking progress.
🧱 Highlighting the use of technology:
A process video could showcase the role of technology in the construction process, such as the use of software for design and project management, or the use of drones for site inspections.
Process videos for construction marketing can be used to demonstrate a variety of processes related to design, construction, and project management, and to highlight the role of technology in these processes.
5. Safety Videos for your construction marketing.
📚 DEFINITION: Safety videos educate employees and stakeholders on the importance of safety on the job site and the measures the company takes to ensure it.
Safety videos can be an important tool for construction companies to educate employees and stakeholders on the importance of safety on the job site and the measures the company takes to ensure it.
Some reasons why safety videos may be necessary in a construction company include:
✅ Compliance with regulations:
Many construction companies are required to have safety policies and procedures in place, and to provide training on these policies to employees. Safety videos can be an effective way to deliver this training and ensure compliance with relevant regulations.
✅ Reduction of accidents and injuries:
Safety videos can help educate employees on safe work practices and help prevent accidents and injuries on the job site. This can not only improve the safety of the workplace, but also reduce the risk of costly accidents and lawsuits.
✅ Improved productivity:
A safe work environment can improve employee morale and productivity, as employees are more likely to be focused and motivated when they feel secure in their work environment.
✅ Enhanced reputation:
A strong commitment to safety can help a construction company establish a positive reputation in the industry and with customers. This can help the company stand out in a competitive market and attract new business.
Safety videos can be a valuable tool for construction companies to ensure the safety of their employees and stakeholders, and to improve the overall performance and reputation of the business.
6. Promotional Videos for your construction marketing.
📚 DEFINITION: Promotional Videos aim to attract new business and showcase the company's capabilities and successes.
These are likely the kind of video types you have seen often before.
🎬 Check out this animation video example for one of our clients:
Short and sweet, on social media or a website.
Done well, they do a lot of the heavy lifting in your construction marketing.
⭐️ Attracting new business:
Promotional videos can help a construction business stand out and attract new clients by showcasing the company's capabilities and successes.
⭐️ Demonstrating the value of the company's services: Promotional videos can highlight the benefits and features of a company's services and help potential customers understand the value they can expect to receive.
⭐️ Engaging with the audience:
Promotional videos can be an effective way to engage with the audience and capture their attention.
⭐️ Driving traffic to the website:
Promotional videos can be used to drive traffic to the company's website, where potential customers can learn more about the business and its services.
⭐️ Enhancing social media presence:
Promotional videos can be shared on social media platforms and used as part of a social media marketing strategy to reach a wider audience.
⭐️ Improving search engine ranking:
Promotional videos can help a construction business rank higher in search engine results, as video content is typically favoured by search engines.
Promotional videos can be a valuable tool for construction companies to attract new business, demonstrate the value of their services, and stand out in a competitive market.
Want to know more about nailing promotional videos?
Check this out.
Why Your Construction Marketing Needs A Promotional Video Like This Gardening Company.
7. Educational Videos for your construction marketing.
📚 DEFINITION: Educational Videos provide information and tips on various construction-related topics, such as building codes, design trends, and project management.
Educational videos can be used to educate employees, customers, or the public and can be an effective tool for construction companies for several reasons:
📝 Improving knowledge and skills:
Educational videos can help construction companies educate and train employees on various topics, improving their knowledge and skills and increasing their effectiveness on the job.
📝 Demonstrating expertise:
Educational videos can help construction companies establish themselves as experts in their field and build credibility with customers and the general public.
📝 Providing value to customers: Educational videos can help construction companies provide value to customers by educating them on various topics related to their projects and helping them make informed decisions.
📝 Enhancing social media presence: Educational videos can be shared on social media platforms and used as part of a social media marketing strategy to reach a wider audience.
Educational videos can be a valuable tool for construction companies to improve the knowledge and skills of their employees and customers, and to demonstrate their expertise and establish a positive reputation in the construction industry.
8. Virtual Tour Videos for your construction marketing.
📚 DEFINITION: Virtual Tour Videos provide a virtual tour of a construction project, allowing viewers to see the progress and features of the project from a distance.
Virtual tour videos can be an effective tool for construction companies for several reasons:
📹 Showcasing progress:
Virtual tour videos can help construction companies showcase the progress of a project to stakeholders, such as investors, clients, and employees.
📹 Attracting new business:
Virtual tour videos can help construction companies attract new business by showcasing their completed projects and their features and benefits. Virtual Tours are relatively new to the smaller business, so can really help in attracting a different calibre of customer in your business.
📹 Engaging with the audience:
Virtual tour videos can be an effective way to engage with the audience and capture their attention.
Virtual tour videos can be a valuable tool for construction companies to showcase their completed projects and attract new business, and to engage with their audience in a visually appealing way.
9. Animation Videos for your construction marketing.
📚 DEFINITION: Animation Videos use computer-generated imagery to demonstrate concepts and ideas in a visual way.
🎬 Check out this animation video example for one of our clients:
Animation videos can be an effective tool for construction marketing for several reasons:
🎨 Illustrating concepts and ideas:
Animation videos can help construction companies illustrate complex concepts and ideas in a clear and visually appealing way. This can be particularly useful for explaining technical or abstract concepts.
🎨 Showcasing products or services:
Animation videos can help construction companies showcase their products or services in a creative and engaging way.
🎨 Attracting attention:
Animation videos can be visually appealing and can help capture the attention of the audience. They are great for standing out on the likes of social media and websites.
Animation videos can be a valuable tool for construction companies to illustrate complex concepts and ideas, showcase their products and services, and engage with the audience in a visually appealing way.
Want to know more about Animation for your Construction Marketing?
Check this out.
9 Reasons Animation Videos Kick-Arse For Your Trade And Construction Marketing.
⬇️ 9 Video Types You Never Thought Of For Your Construction Marketing Rundown:
1. Company overview videos.
2. Project highlight videos
3. Testimonial videos.
4. Process videos.
5. Safety videos.
6. Promotional videos.
7. Educational videos.
8. Virtual tour videos.
9. Animation videos.
🛠 Need a little more help nailing your Trades and Construction Video Marketing?
Course you do.
First. Let’s work out where you are with all things Video Marketing.
Got 3 minutes?
Take our Trades Quiz to discover how you score with all things ‘Off The Tools’.
We have heaps of tips, tricks, and hacks for your Trade and Construction business in our cheat sheets, videos and ideas waiting for you on the other side… i.e., your results page.
So, you can improve your score. And NAIL your Trade and Construction business.
Nice.