Why Your Construction Marketing Needs A Promotional Video Like This Gardening Company.
Here’s some stats for you.
We do love a good old number crunch…
📈 Construction marketing that incorporates video sees 35% higher conversion rates than those that don’t.
📈 Social media video result in up to 1,200% more shares than text and image content combined(wowzer).
📈 83% claim it helps with lead generation.
Some impressive numbers.
Whether we like it or not, the world is becoming more and more digital.
And if we are to keep up and have our construction business front and centre of client minds, then we have to embrace it.
Video is a phenomenal way to do this.
And whether you are working with a top quality video production agency (like ours) or creating your own self-generated videos, these tips are going to help you nail it.
Why your construction marketing needs a promotional video like this gardening company.
In my (biased) opinion.
First things first. Give it a watch.
Then carry on reading to find out exactly why THIS is the holy grail of a Trade testimonial video and why…
Pretty clear to see that this hasn’t been rustled up on an iPhone through TikTok.
Indeed, our video production team got their hands on this one.
And yes, leaving it to the (right) pros will give you an outcome better than you could have imagined for your Construction business.
Where possible, I’d ALWAYS say leave your main corporate and promotional video to the masters.
Like our team.
Leaving it to the professionals will position your T&C business to the exact ideal clients you are after.
But a lot of why this video is awesome can be taken and used in your own videos.
So, pencils at the ready.
Here’s why this gardener’s promotional video kicks arse...
1. Keep your construction marketing promotional videos short and sweet.
Our gardener’s promotional video is just over 1 minute in length.
1:05 to be exact.
And that even includes the animated logo at the end.
Impressive.
This is a great length for a show-stopping promotional video.
It’s long enough to showcase many of the services, team members and property types our gardening clients works in, but short enough to hold our attention whilst we are, most likely, scrolling through Social Media or taking a look around our gardener’s website.
Videos for your Construction business shouldn’t drag on just for the sake of making a longer video.
Unless it’s an important point to make that your Ideal Clients will want/need to here, leave it in the skip.
Speaking of which…
2. Feature your Ideal Clients or Ideal Client’s Properties in your Construction Promotional videos.
The single, most important factor in any of your marketing when building your T&C brand.
Everything you create – including your construction promotional videos – should feature your Ideal Clients and/or your Ideal Client’s property type only.
Why?
Because you attract what you put out there.
If your Ideal Clients for your Construction business include (like this video) affluent homeowners in a certain area of London with huge gardens and tennis courts, then that’s what needs to be shown in your construction videos.
Why?
Because other ideal clients who have similar property types (and most likely similar concerns in having gardening companies on their premises) will be drawn to this – in that their peers are already trusting this company, so gives them confidence that they understand the type of client they are.
Good, right?
But wait. There’s more.
By showing only your Ideal Clients, YOU become the expert for that group of people and their problems. Meaning you become the desired Construction company to service that community.
This smart little technique can also help filter out the wrong kind of client (e.g. if you only want commercial work it will help filter out unwanted domestic if your brand only shows commercial clients) and time wasters too.
There’s a lot more to a show-stopping construction promotional video than meets the eye.
We carry out Ideal Client workshops with our T&C clients before any videos are created.
We drill down into the Ideal Clients of our gardening company and everything those clients worry about when hiring Gardeners.
This turned out to be very affluent homeowners in North London – who’s biggest concerns were around security, cleanliness and confidentiality.
So this property type – that suggested this type of ideal client – featured in the video.
This was no happy accident I tell you.
Our production team used everything we discovered as part of the Ideal Client workshop to influence the ideas and shots that went into the promotional video.
A lot of thought and planning went in behind this video.
It is NEVER a case of turning up to location, whip the cameras out and let’s just see what happens.
Everything is pre-planned.
And whether you are planning your construction promotional video with a professional film crew or not, we highly recommend planning before you go on site to film.
And have this in the back of your mind…
‘What we are about to capture, would my ideal client’s want to see, think and feel this from our company’….
3. Show off your team members and workforce in your construction marketing promotional videos.
Back to our old friend - trust building.
For Construction in particular.
One of your biggest business challenges is trust.
You are fighting that ‘cowboy stereotype’ day in day out.
And it’s your reputation and brand that are going to combat that label faster than Usain Bolt on roller skates.
We know (and lots of studies tell us) that building a brand that’s human and using the faces behind the business in your construction marketing, helps us ‘non-trades’ build more trust with you as it feels like there is transparency and accountability.
We know what you look like.
If something were to go wrong, there is no-where to hide.
This construction promotional testimonial video does this beautifully.
We see all the team behind the brand.
We get to see the faces before we’ve even made an enquiry.
This puts us as clients at ease.
Seeing a dynamic, focused team hard at work.
Working hard on the lawns, on the tennis courts and behind the jet-washes.
The team are all branded in their branded workwear that shows the professionalism of the company.
And helps increase brand awareness.
There is also another big win in this construction promotional video around brand awareness…
4. Feature your branded vehicles in your construction marketing promotional videos.
The first shot we see is some drone footage that starts with one of our gardening company’s branded vehicles.
Infront of a very impressive home.
Straight away, we begin associating the Aspen Rose Gardening Services brand with this calibre of client.
It also makes other appearances in the back of shots later on in the video.
Why is this a great asset?
Because we get to become familiar with the Trade’s identity on the road.
We know to look out for the sleek black vehicles and silver chrome logo design.
We see the investment the company have made in their vehicles and their branding to ensure they are as professional and well equipped as possible to service us.
This clever little trick means that for those of us who are unfamiliar with the Aspen Rose Gardening Services business, start building familiarity with them through their vehicles.
Studies (right now) tell us that you need to see and interact with a brand 21 times before buying.
If a client comes across this construction marketing promotional video, then starts recognising the branded vehicles out on the road (multiple times), then receives a leaflet through the door, or meet the team at a networking event, do you think that client may already feel like they know the company in some way?
They are half way already to that ’21 times’ of exposure that studies talk to us about.
Who do we think will be front of mind when they are looking for some gardening work?
5. Feature your top services in your construction marketing promotional video.
This gardening promotional video showcases several different services our team offers in the short video:
Lawn care and Maintenance.
Bush Trimming.
Gutter Cleaning.
Planting and pruning.
Jet Wash Cleaning.
Showcasing your top construction services that you know your Ideal Clients are interested in your video is a great way to shine light on them and trigger people to enquire with you.
After all, it shouldn’t be a chore for us to understand your business and what you do.
And we don’t really want to spend time going to look for it (especially if your competitors make it really clear to us what they do).
Much of this video has been filmed on one site, but you can see the diversity of services that have been carried out.
This is super appealing for our gardener’s ideal clients as it means they can build a relationship with one company who can help them with lots of their outdoor maintenance works.
It's a great way to help up-sell your services – but showcasing them in your promotional videos.
6. Be sure to have at least one professional, top quality construction marketing promotional video in your toolkit.
We’re all for self-generated (often from mobile phones) constriction videos.
They are brilliant.
And absolutely have a place.
Usually on Social Media or your construction website blogs.
But there is something in having at least one high quality, professional construction promotional video like this.
One construction video that totally blows your customers away.
I mean, if your business doesn’t currently have a video to this quality, tell me effect you think having something like this in your tool bag would do?
Is there anyone you’d be too embarrassed to show this to?
Would you be using it at every opportunity to help to bag those Ideal Clients?
Of course you would.
Where is becomes ESPECIALLY important is for clients like our Gardening company.
They specialise in helping a high end clientele.
Building relationships with busy, affluent homeowners as well as white collar professionals such as the architects and developers.
Self-generated mobile phone videos alone is unlikely to cut it with this kind of end client.
There is an expectation of quality and being top of their game.
Where it is clear to see a T&C company have invested in a video like this one, shows the mentality of the people running the business.
✅ That they take their work Seriously.
✅ That they are experienced.
✅ That they have invested their own monies into capturing the high quality work they produce.
Imagine a new client visiting your website.
They’re on your Homepage and this video is the first thing they see.
As an introduction to your business.
It has absolutely everything they need to decide if this is the level of Trade company, they want to associate themselves with or not.
Professional video production is not cheap.
But look at the result.
Perfect sound, crystal clear visuals, the content speaks to their ideal clients to a ‘T’.
It’s flawless.
The video is used on Social Media, the company website and even in networking presentations.
It is constantly in use and shared wherever possible.
Breaking through so many of the challenges that most Trades face day-to-day.
Trust, reputation, reliability, quality of service, accountability, security.
Having a construction promotional video like this does so much of the heavy lifting for our gardening clients and their Trade’s brand.
Ever wondered what a video like this could do for your business?
Maybe it’s time to get the ball (and film) rolling…
⬇️ Why Your Construction Marketing Needs A Promotional Video Like This Gardening Company Rundown:
1. Keep your construction marketing promotional videos short and sweet.
2. Feature your Ideal Clients or Ideal Client’s Properties.
3. Show off your team members and workforce.
4. Feature your branded construction vehicles.
5. Showcase your top services in your construction video.
6. Be sure to have at least one professional, top quality construction marketing promotional video in your toolkit.
🛠 Need a little more help nailing your Trades and Construction Video Marketing?
Course you do.
First. Let’s work out where you are with all things Video Marketing.
Got 3 minutes?
Take our Trades Quiz to discover how you score with all things ‘Off The Tools’.
We have heaps of tips, tricks, and hacks for your Trade and Construction business in our cheat sheets, videos and ideas waiting for you on the other side… i.e., your results page.
So, you can improve your score. And NAIL your Trade and Construction business.
Nice.
SOURCE: https://www.wyzowl.com/video-marketing-statistics