THE BLOG.
9 Video Types You Never Thought Of For Your Construction Marketing.
Using different types of videos for your construction marketing is critical. It allows your company to reach a wider audience and convey its message in a variety of ways. Each type of video serves a specific purpose and can appeal to different audiences and needs. For example. A company overview video can provide a comprehensive introduction to your construction business and its services for potential customers who are just learning about the company. A project highlights video can showcase your construction company's completed projects and their features and benefits to potential clients who are considering hiring your company for their own project. Testimonials can provide social proof and help build trust with potential customers by showing real people sharing their experiences with the company. By creating a variety of video content, a construction company can better engage with its audience, effectively communicate its message, stand-out in a competitive market. Pretty good stuff. So, what are the different video types we need for our construction marketing and how do we use them? Let’s find out…
Why Your Construction Marketing Needs A Promotional Video Like This Gardening Company.
Construction marketing that incorporates video sees 35% higher conversion rates than those that don’t. Social media video result in up to 1,200% more shares than text and image content combined (wowzer). 83% claim it helps with lead generation. Some impressive numbers. Whether we like it or not, the world is becoming more and more digital. And if we are to keep up and have our construction business front and centre of client minds, then we must embrace it. Video is a phenomenal way to do this. And whether you are working with a top-quality video production agency (like ours) or creating your own self-generated videos, these tips are going to help you nail it.
Why This Decorator’s Testimonial Video Rocks For Our Client’s Construction Marketing.
Reviews and testimonials are EVERYTHING for your Construction marketing. Video testimonials especially. What others are saying about you publicly will make or break you. It’s serious stuff. Like man flu. Only way better. Not enough Construction businesses take the time needed to work on and build their reviews and testimonials. Fact. But the funny thing is, if they did take the time, these reviews and testimonials would do a lot of the heavy lifting for them when it comes to marketing their Construction business. Imagine that. The Rolls Royce of reviews is the video testimonial. Take a look with us at how and why this decorator’s testimonial video rocks for his construction marketing and how you can use these ideas to nail your own construction marketing.
10 Reasons Testimonial Videos are the Ultimate Review Type for your Construction Marketing.
Reviews will make or break your business when it come to your brand and construction marketing. Fact. It’s why we’re always encouraging our Trades to collect as many positive reviews as possible for their business. And the written review has its place in your construction marketing for sure. Hundreds of great reviews on a Facebook or LinkedIn page can do a whole lot of the heavy lifting for you in your construction business. But the ULTIMATE review type – the Ronaldo of Reviews if you will – is the testimonial video review. Video is a vital part of your construction marketing toolkit. But a review in the form of a video testimonial can be the start of the snowball effect that helps you build your Trade and Construction company you’ve always wanted it to be. Let’s look at all the reasons why you should consider construction video testimonials as part of your construction marketing ideas…
Why Steve Nailed His Brand With This Flooring Tip for his Construction Video Marketing.
You need to consider tip videos as part of your Trade and Construction marketing. It’s one of the most powerful ways to build your brand. Construction tip videos positions you as the expert for your Trade. You can film them yourself (no film crew required). Super-efficient if the job you’re working on entails this tip anyway. Perfect for short, consistent social media content. We get to know, like and trust you and your team. Take a leaf out of Steve’s book. Watch his Construction Tip Video for his flooring business and follow suit. Despite our client Steve making this video look seamless (I couldn’t resist the pun) there’s a lot that Steve is doing that makes this blockbuster so epic. Let’s break it down, so you too can start making game-changing tip videos for your Trade and Construction marketing too…
Looking To Create A Money-Making Trade and Construction Video Testimonial? Here’s 5 Questions To Ask Your Client.
Trade and Construction testimonial videos are a MUST for your business marketing. But this DOESN’T HAVE to mean a professional film production video. Though this is epic if you are able to do this. There are other ways to capture great client experiences that can make for money-making branded testimonial videos. You can record it yourself on your phone. Or you can ask your client to record a selfie video on their own phone to send to you. But what do clients need to say in the videos that can DRIVE your Trade and Construction marketing? It is YOUR responsibility to help tease the ‘good stuff’ out of your clients. And the best way to do this is to ask specific questions that you want captured for your Trade and Construction marketing. Here's 5 fundamental questions to get answers for to create money-making testimonials for your Trade and Construction marketing…
9 Reasons Animation Videos Kick-Arse For Your Trade And Construction Marketing.
Animation Video kicks arse when it comes to marketing your Trade and Construction business. Because it builds your brand, fast. Whether promoted on your website, on your premises or on your social media channels for your construction business, animation has a tonne of benefits that different types of video can’t come close to. Anonymity for staff and clients, education and savings on time and money are just a few of the selling points for this creative form of marketing. If you’re unsure as to whether animation videos are right for your Trade and Construction business then we have 9 reasons right here that could help change your mind…
The Ultimate Trade and construction Testimonial Video of all time.
I’ve said it before and I’ll say it again. Reviews and testimonials are EVERYTHING for your Trades business. What others are saying about you publicly will make or break you. It’s serious stuff. Like man flu. Only way better. Not enough Trades take the time needed to work on and build their reviews and testimonials. Fact. But the funny thing is, if they did take the time, these reviews and testimonials would do a lot of the heavy lifting for them when it comes to marketing their Trades business. Imagine that.