Why This Decorator’s Testimonial Video Rocks For Our Client’s Construction Marketing.
I’ve said it before and I’ll say it again.
Reviews and testimonials are EVERYTHING for your Trades and Construction business.
What others are saying about you publicly will make or break your business.
It’s serious stuff.
Like man flu. Only way better.
Not enough Construction companies take the time needed to work on and build their reviews and testimonials.
Fact.
But the funny thing is, if they did take the time, these reviews and testimonials would do a lot of the heavy lifting for them when it comes to marketing their Construction business. Imagine that.
Help generate more enquiries. Help convert more quotes.
The irony.
But here’s a question.
What is the one thing better than a client leaving you an online review?
SPOILER ALERT. The clue is in the blog title.
A client agreeing to star in a testimonial video where they are actually going to tell us on camera exactly why you rock.
Tell me, what beats that in nailing your Construction marketing?
So given this vital piece of information, I wanted to share this with you…
Why This Decorators Testimonial Video Rocks For Our Client’s Construction Marketing.
In our (biased) opinion.
First things first. Give it a watch.
Then carry on reading to find out exactly why THIS Decorator’s testimonial video rocks for our client’s construction marketing and why…
It’s seriously good, right?
Pretty clear to see that this hasn’t been rustled up on an iPhone through TikTok.
(Though those construction videos can be great for other purposes.)
Indeed, our video production team got their hands on this one.
And yes, leaving it to the (right) pros will give you an outcome better than you could have imagined for your Construction marketing.
Where possible, I’d ALWAYS say leave your main corporate video to the masters.
But a lot of why this video is awesome can be taken and used in your own videos.
So, pencils at the ready.
Here we go...
1. This construction testimonial video features our decorator’s Ideal Client.
What is an ideal client, I hear you say?
Definition…
An ideal client is the person who represents your perfect customer: The one who needs and wants exactly what you offer and is willing and able to pay for it.
Working out your ideal client is the single biggest thing you will EVER do for your construction brand and marketing.
To find out more about ideal clients for your construction business, then you need to read this.
The biggest learning you’ll tale away from it is that your ideal client needs to be the focus of everything single thing you do in your construction marketing.
Your brand needs to feature them, talk about their problems, how you solve them, what their life looked like before, what their life looks like after, their personalities, their lifestyle.
And only them.
This is how you build a brand for your construction marketing.
And this is exactly what our decorator client did in his testimonial video.
The focus of the entire video was built around his ideal client – a property manager who manages high end homes in affluent areas of London.
Yours may well be a domestic homeowner, or small commercial businesses like restaurants or dentists, for example.
Whoever your ideal client is – and that you want more of – need to be at the centre of your video testimonials.
Why?
Because more people/businesses like them looking for construction work are able to resonate with what they are saying and this will spark more interest, enquiries and help conversions for those kinds of people if they recognise how you are already helping similar people to them with the same problems they are experiencing.
Make sense?
2. A short construction testimonial video is perfect for various uses online for our decorator client.
You’ll notice that our decorator client’s video is less than 2 minutes long.
This was designed this way as its main use was to use promotionally on social media and on the homepage of our decprator’s website.
A brief insight into the business and the kinds of decorating work our client specialises in and wants more of.
You may well have longer testimonials videos if you’d like something to take more of a deep dive on a specific service or project.
Every video type has a different purpose.
Before you make any videos – work out what that purpose is first.
But this short, concise video worked perfectly for a short intro on social media and our client’s website.
⭐️ PRO TIP - Be sure to think about length of videos.
Too long can mean large files sizes that might prove difficult to upload onto your website or certain social media platforms.
Too short might not give us enough detail about your construction business.
You don’t want to go to all that trouble in creating a video to find that it causes you huge issues when you try to upload it.
3. Bringing the human element and showing the team behind the decorator’s business as part of our client’s construction marketing.
One of the most powerful things about using the pros (like us) to create a construction testimonial video is the alternative shots.
When you can edit different shots together seamlessly you can tell 1000 words in seconds.
For example.
This testimonial video features our ideal client property manager – John Hughes.
Yet whilst he is talking, we pan away to shots of our team hard at work on site.
All of whom are donning their smart and tidy branded workwear.
We see lots of the faces behind the business which helps build the human element of the brand.
Something so many construction businesses don’t think about.
But this is so important.
We can start building trust and getting to know the people behind the business.
We can see how focused they are at work, how they engage with one another, how clean and tidy they work on site, how they respect their surroundings.
By breaking away to these kind of shots, though we are not even talking about the team at this point, our minds are led to more sub-conscious thinking and we start creating our opinions on this company.
That their professionalism is off the charts and is a decorating business we want to work with.
4. Break away shots to show locations the decorators work in on the construction testimonial video.
What is a really nice touch – that not many construction companies do – is break away shots of the local area.
Our decorator specialises in serving high end properties in central London – particularly Kensington and Chelsea.
What you will see here is shots of the town – such as the station, high road and building roofs.
This is to give us a sense of where the team spend their time working.
It’s also great for other property managers who see the video – maybe even high end homeowners – who live/work in that area and begin relating to the video even more.
We start to build a familiarity which goes a way towards building more trust.
Even if property managers or high end homeowners don’t live in Kensington or Chelsea specifically, potential clients in London get a feel that this is a high calibre decorating firm already working in an area that has very high expectations and standards for decorating.
5. Client answers questions that will appeal to other ideal clients for our decorator.
This comes straight back to point 1.
Ideal Clients.
If you haven’t worked out who your ideal client is (and just get anyone you’ve worked for on camera), then they’re not likely going to be saying the things you want that helps market you to the right people.
For example.
Our decorator specialises in high end properties for commercial business – property managers – as we know.
Let’s just say he helped a domestic client paint their box room.
As they’d just had a baby.
It’s a really small job.
They took it on, maybe because it was someone they knew, or a commercial client asked for a favour, whatever the reason.
Let’s then say that they asked that person to get on camera.
And the interview was all about how the team were really considerate around the other young children, clean and tidy, very patient.
The video then shot to show us a very small box room – that had been decorated beautifully.
Imagine that was the first video on our decorator’s website.
What do we think would happen?
That they’d attract more ‘small box room’ work as that’s what they are advertising – even though they don’t want that kind of work, it was a one off favour?
And worse.
Could it put off the likes of other property managers – like John Hughes – who find our decorator online, look through his website and watch a video about small box rooms?
They could think that THAT is the kind of work they specialise in?
And that in fact the team are not geared up for the numerous, huge town house style London properties that they need decorating?
What you put out there is what you attract.
Our property Manager John Hughes focuses on the high level finish our team leave his properties, finishing on time and on budget.
Which is paramount for his business.
Though there are many qualities that the ‘small box room’ video may comment on that would also be valid for the commercial works, it’s just not specific enough.
That’s why just choosing any ‘happy customer’ to get Infront of the camera is not necessarily going to cut it.
It needs to be your ideal client for the best results.
6. Use of creative shots of the property types our decorator client works in for his construction marketing.
You can’t miss those shots of the white town houses in Chelsea and Kensington.
The black spike railings and well-kept front gardens.
Pretty unique to that Central London style.
This was a really clever choice from our video production team.
Though in fact we were concentring on internal decorating works in this video, had we just done that we may well have missed the type of property our decorators specialise in.
With the chandeliers and tall ceilings, we can tell these are expensive properties, but those outside shots help us relate once again to the exact kind of property our decorators take on.
Not only does this make for really dynamic video shots and give us total clarity on the work undertaken but allows us to resonate – especially if you are based in London – that this team are familiar to the surroundings, intensity and prestige of the area.
7. Our construction testimonial video shows different stages of the work involved for our decorator.
We see our team prepping: with tape on the floors and windows.
Mixing up the paint and preparing various tools.
We see our team cutting in on edges with the paint.
And spraying painting the ceilings.
All of these cut-away shots are happening whilst our ideal client narrates over the visuals.
Showing different stages on site and throughout the job – as well as the professional tools you use - amongst a clients glowing review of you allows us to see behind the scenes.
Though having a client rave about you whilst sitting in their finished property also holds a lot of weight, seeing the ‘behind the scenes’ and giving us a glimpse into what we can expect to experience when you are on our site – there’s nothing like it.
8. The specific music choice that is overlayed onto this construction testimonial video for our decorator.
Here comes that Ideal Client bomb again.
When you know your ideal client you can make every decision about your business and your construction marketing from a place of logic rather than guesswork.
For example.
Our decorator’s testimonial video could well have had some really jazzy music over the top.
Some chilled house or cheesy optimistic instrumental.
But that wouldn’t have worked with our ideal client.
For our ideal client – our high end property managers – ‘we’ (meaning our decorator – through lots of work on his ideal client) view them as classy, educated, polished, understated.
So what music choice does that lead us to?
Well it doesn’t lead us to ACDC.
Classical music was chosen as the perfect fit for our ideal client.
And so that was the choice that was set over the vocals.
It also fit perfectly with the style of property you see in the video.
Music is HUGE when creating your own construction videos.
If you choose something off brand and something your ideal clients would hate, it could be the difference between them watching your video or not.
So think carefully about the music you choose.
9. Brand awareness at the start and end of our decorator’s construction marketing video testimonial.
Brand awareness is so important when growing your Trade and Construction business.
Your brand identity is the face of your business when you are not there in person.
As a business, you want people to build familiarity and trust when they see your logo.
This is how you start to build a brand that does so much of the heavy lifting for you in your construction marketing.
What you will notice with our decorator’s video is that our video production team have created an ident (a moving animation of the logo) at the start and end of the video.
This is a great touch in educating folk on how to recognise our decorators.
Why is this so powerful?
Because when that same client who has watched the video online, then sees our decorator’s vehicle graphics drive past them, then walks past one of the team in their branded workwear near site or is handed one of their business cards at a networking event, the client feels like they already know them.
How many times have you been handed a business card in the past and immediately recognised the logo from some hoarding or vehicle graphics that you have driven past?
You get a sense that the company are professional, organised, take their marketing seriously.
So what does that reflect about their workmanship and way they run their business?
You want people to do the same with you.
Which is why it is really important that when you are creating all your marketing assets, your brand identity features.
Even if you are making your own videos (with the exception of social media Lives).
The internet bods tell us that it takes us 21 times to interact with your brand before we feel confident to purchase.
So add your construction testimonial videos as a way to promote your identity and get to that 21 a whole lot faster!
10. High quality videography used for our decorator’s construction testimonial video.
If you’re going to invest and use a professional company (like ours) to nail your construction video testimonials, then be sure you are using a team that have high quality equipment and skills.
Exactly as you would for your own Trade and Construction business, right?
Check out the portfolio of any video production company you work with before hiring them for your video.
Incase you want to see ours, here it is.
But even if you are going to create your own video testimonials, then you still need to be conscious of the quality of the video.
It is, after all, going to be a reflection of your business.
There is a LOT of weight in self-generated or client generated video (like selfie videos) as part of your construction marketing.
But what really sets a construction business apart is when you have one/many professional video productions in your bank.
Because with professional video production for your construction business it’s clear to the see the level of detail in the shots to showcase your work, the edits, the interview, the brand awareness, the sound and the quality of video (particularly if your construction business is trying to appeal to higher end clients) gives the ultimate first and lasting impression to those who watch it.
And it’s that first and lasting impression that can the difference between a client enquiring and converting to paid work… or not.
⬇️ Why This Decorator’s Testimonial Video Rocks For Our Client’s Construction Marketing Rundown:
1. Features our Decorator Client’s Ideal Client.
2. Video is perfect for various online uses (short and sweet).
3. We get to see the all the team in their branded workwear.
4. Shows snippets of locations decorator specialises in.
5. Client answers questions that will appeal to other ideal clients.
6. Creative shots of property types of decorators work in.
7. Shows different parts of the work – preparation, painting, spraying etc.
8. Choice of music in sync with ideal client work type.
9. Strong features of our client’s branding.
10. High quality videography.
🛠 Need a little more help nailing your Trades and Construction Video Marketing?
Course you do.
First. Let’s work out where you are with all things Video.
Got 3 minutes?
Take our Trades Quiz to discover how you score with all things ‘Off The Tools’.
We have heaps of tips, tricks, and hacks for your Trade and Construction business in our cheat sheets, videos and ideas waiting for you on the other side… i.e., your results page.
So, you can improve your score. And NAIL your Trade and Construction business.
Nice.