21 Marketing Must-Haves for Your Trade and Construction Website.
So, you're thinking about getting a new website for your Trade business?
Or maybe updating your current digital dinosaur? 🦖
Good stuff.
There's a few things you need to know first.
Important things.
Things that could save you thousands of pounds. 💰
(And stop you wanting to throw your laptop out the window six months down the line).
Because here's the truth about Trade and Construction websites...
Most of them are about as useful as a paper hard hat.
They look pretty.
They cost a fortune.
But they don't actually bring in any work.
Sound familiar?
Well, that's about to change.
Because we're about to share 21 Trade and Construction Marketing website essentials that nobody tells you about.
(But really should).
So grab a brew. 🫖
Get comfy.
And let's make sure your new website actually earns its keep.
1. Your Trade and Construction Marketing Website Needs to Know Its Audience.
First things first.
Before you even think about colours, logos, or fancy features...
You need to know exactly who you're building this website for.
And I don't mean "anyone who needs a *plumber.*"
Understanding Your Ideal Trade and Construction Client.
Imagine this.
Spending £5k on a website.
All singing, all dancing.
Looking great.
But brings in zero enquiries.
Want to know why?
Because the website is trying to appeal to everyone.
Domestic customers.
Commercial clients.
Other trades.
Property developers.
The lot.
Result?
You appeal to nobody.
You need to get specific.
Figure out your ideal client:
Example…
🟡 High-end domestic renovations.
🟡 North London postcodes.
🟡 £20k+ project budgets.
🟡 Professional homeowners.
Rebuilt your website to speak directly to them.
Their problems.
Their worries.
Their desires.
Because when you know who you're talking to, you know what to say.
For more on IDEAL CLIENTS check this out…
🚀 What Is An Ideal Client And Why Do I Need One For My Trade & Construction Business?
2. Your Trade and Construction Marketing Website Needs SEO from Day One.
Here's a painful truth.
That beautiful website you're planning?
If it's not built with SEO in mind, it's about as useful as a ladder without rungs.
Building SEO into Your Trade and Construction Marketing Website.
Let me share another horror story.
One of our clients spent thousands on a new website.
A year later, wanted to start SEO.
Want to know what our SEO company told them?
The whole site needed rebuilding.
Because it wasn't set up properly in the first place.
Ouch.
Here's what your website needs from day one:
🟡 Proper site structure.
🟡 Clean, SEO-friendly code.
🟡 Fast loading speed.
🟡 Mobile optimisation.
🟡 Local SEO basics.
Get it right first time?
You'll save thousands later.
Get it wrong?
You might as well flush your money down the toilet.
(And then call a plumber - at least someone would make money).
Talking all things SEO, this might be helpful...
🚀 Google Business: Why You Need A Profile For Your Trade Marketing.
3. Professional Photos Are Your Trade and Construction Marketing Secret Weapon.
Those blurry phone photos you've been using?
They're killing your business.
Seriously.
The Power of Professional Trade and Construction Marketing Photography.
This one might sound familiar.
Taking quick snaps on your phone.
Usually when half the tools are still out.
In bad lighting.
With the client's washing up still on the side.
Not the greatest impression for those high end clients you’re trying to bag.
But then you invest in professional photography.
Even a one-day or half-day shoot.
Get your work properly photographed.
The difference?
Night and day.
We’ve seen our Trades experience...
✅ More enquiries.
✅ Higher conversions.
✅ Increased average project values.
Because when people see quality, they expect quality.
And they're willing to pay for it.
When it comes to photography, this one may help you out…
📸 The Ultimate Guide to Creating a Killer Portfolio for Your Construction Marketing.
4. Your Trade and Construction Marketing Website Needs Professional Copy.
Here's another truth bomb for you.
That website text your mate's cousin wrote for free?
It shows.
Creating Compelling Trade and Construction Marketing Content.
Let me paint you a picture.
An example of a decorator who tried writing his own website copy.
Spent a tonne of time on it no doubt.
Result?
"We do good painting and decorating at competitive prices."
Ground-breaking stuff.
(Not).
Rewritten properly:
"Transform your tired, dated rooms into stunning spaces that make you proud to come home."
See the difference?
One talks about you.
One talks about what clients actually want.
Professional copywriting isn't just about good grammar.
It's about:
✅ Speaking your clients' language.
✅ Addressing their real concerns.
✅ Showcasing your value.
✅ Making them want to call you.
Worth every penny.
5. Your Trade and Construction Marketing Website is Just One Piece of the Puzzle.
Here's a mistake I see all the time.
Trade businesses thinking a website alone will solve all their problems.
🚨 Spoiler alert: It won't.
Integrating Your Trade and Construction Marketing Strategies.
Think of your website like a shop window.
Gorgeous.
Professional.
Eye-catching.
But if nobody walks down your street...
What's the point?
Your website needs to work with:
🟡 Social media marketing.
🟡 Local advertising.
🟡 Print materials.
🟡 Vehicle graphics.
🟡 Networking.
🟡 Word of mouth.
Don’t make the mistake we’ve seen some Trades make.
Spending their entire marketing budget on a website.
Diversify.
NEVER put all your marketing eggs in one basket. 🧺
Look to split your budget across…
🟡 Website maintenance.
🟡 Local Facebook ads.
🟡 Van graphics.
🟡 Networking events.
Etc…
Result?
More leads than you can handle.
Because marketing works best when it works together.
6. Your Trade and Construction Marketing Website Must Be Mobile-First.
Want to know something scary?
70% of your potential clients will look at your website on their phone.
While they're on the loo.
(Don't judge, we all do it).
Making Your Marketing Mobile-Ready.
Here's what that means:
❌ No tiny text they need a microscope to read.
❌ No buttons too small to click.
❌ No forms that are impossible to fill out on mobile.
❌ No images that take forever to load.
We’ve seen Trades ignore this advice.
Website looked great on desktop.
On mobile?
It was like trying to read War and Peace through a letterbox.
And then those Trades wonder why their enquiries are rubbish?
Fix the mobile experience.
Because if it doesn't work on mobile, it doesn't work at all.
7. Your Trade and Construction Marketing Website Needs Video.
Picture this.
Someone's about to spend £50k on a new extension.
They've got two builders' websites open.
One has a video showing their process, their team, their work.
The other has... text.
Who do you think gets the call?
Using Video in Your Trade and Construction Marketing.
One of our Trades invested in professional video.
🎬 A main company video.
🎬 Three project case studies.
🎬 Two client testimonials.
Enquiries skyrocketed.
Because video:
✅ Builds trust.
✅ Shows quality.
✅ Demonstrates expertise.
✅ Makes you human.
And in the Trade game, trust is everything.
Try this one on for size…
🚀 The Ultimate Trades Testimonial Video of All Time.
8. Your Trade and Construction Marketing Website Needs Trust Signals.
Speaking of trust...
Your website needs to prove you're legitimate.
Because anyone can buy a domain name and call themselves a Trade business.
(Unfortunately).
Building Trust Through Your Marketing.
Here's what you need:
✅ Real client testimonials.
✅ Trade accreditations.
✅ Professional memberships.
✅ Insurance details.
✅ Company registration.
But here's the key...
Don't just list them.
Show them properly.
Create a whole "Peace of Mind" section.
Explain what each accreditation means.
Why it matters to clients.
How it protects them.
Because trust sells.
Speaking of trust… here’s something to help.
🚀 Trust and Credibility: The Foundation of Trade Loyalty.
9. Your Trade and Construction Marketing Website Needs Clear Pricing Strategy.
Controversial opinion time.
You need to talk about money on your website.
Not exact prices.
But enough to filter out time-wasters.
Smart Pricing in Your Marketing Strategy.
Maybe you’re getting swamped with enquiries.
But 90% are way under your minimum budget.
Waste of everyone's time.
What if you added a simple line:
"Our complete bathroom renovations typically start from £15,000."
Enquiries drop by half.
But qualified leads double.
Because the right information attracts the right clients.
How might that free up your time from time-wasting quotes/calls?
That’s a lot more time freed up to spend on other areas of your business growth… right?
10. Your Trade and Construction Marketing Website Needs a Content Plan.
Here's another common mistake.
Building a website.
Launching it.
Then never touching it again.
Creating Fresh Trade and Construction Marketing Content.
Google loves fresh content.
So do potential clients.
One of our Trades posts monthly:
🟡 Project updates.
🟡 Design tips.
🟡 Maintenance advice.
🟡 Industry news.
Result?
Better search rankings.
More enquiries.
Higher engagement.
Because a static website is a dying website.
11. Your Trade and Construction Marketing Website Needs Clear Navigation.
Here's a fun experiment.
Ask your nan to find your phone number on your website.
Can she do it in under 10 seconds?
If not, you've got a problem.
Making Your Trade and Construction Marketing Website User-Friendly.
Think about it.
If someone can't find what they're looking for quickly...
Imagine this.
You visit a beautiful website.
With a navigation menu that looks like the London Underground map.
And you’re looking for something specific.
Frustrated, much?
Imagine there were simple, clear options:
🟡 Services
🟡 Gallery
🟡 About
🟡 Contact
🟡 Get a Quote
Find what you’re looking for and be more likely to buy?
You betcha.
Because sometimes, simple is better.
12. Your Trade and Construction Marketing Website Needs Fast Loading Speed.
Want to know something scary?
If your website takes more than 3 seconds to load...
47% of people will leave.
Gone.
Probably to your competitors.
Speeding Up Your Trade and Construction Marketing Website.
One of our Trades had this problem before meeting us.
Their website took 12 seconds to load.
(You could make a cup of tea while waiting).
The culprits?
❌ Massive uncompressed images.
❌ Cheap hosting.
❌ Too many plugins.
❌ Bloated code.
Fixed these basics.
Now loads in under 2 seconds.
Bounce rate halved.
More enquiries.
Because speed matters.
13. Your Trade and Construction Marketing Website Needs Case Studies.
Here's another secret weapon.
Proper case studies.
Not just before and after photos.
But the whole story.
Creating Compelling Trade and Construction Marketing Stories.
For each major project, show:
🟡 The client's initial problem.
🟡 Their wishes and worries.
🟡 The design process.
🟡 The challenges faced.
🟡 How problems were solved.
🟡 The final result.
🟡 Client testimonial.
Because people can see exactly what to expect.
14. Your Trade and Construction Marketing Website Needs to Convert.
Having a pretty website is one thing.
Getting it to actually bring in work?
That's another game entirely.
Making Your Trade and Construction Marketing Website Work.
Here's what most Trade websites get wrong:
No clear calls to action.
You know, those things that tell people what to do next:
"Get a Quote"
"Book a Consultation"
"Call Now"
Here’s where you should put them:
🟡 Top of every page.
🟡 After each portfolio item.
🟡 End of every case study.
🟡 Middle of longer pages.
Because sometimes, people need to be told what to do next.
Then once you start the quoting process, you’re going to need this to help…
🚀 Turn Quotes To Sales Using Brand In Your Trade And Construction Marketing.
15. Your Trade and Construction Marketing Website Needs Social Proof.
Let's talk about reviews.
Not those generic "Great job, highly recommend" ones.
Proper, detailed reviews that actually mean something.
Using Reviews in Your Trade and Construction Marketing.
For our Trades we strive to include the following:
🟡 Client's full name.
🟡 Location.
🟡 Project type.
🟡 Specific details about the work.
🟡 Photos or video.
Reviews that actually convince people to call.
Because real reviews build real trust.
Here’s some help in obtaining more, money-making reviews…
🚀 5 Tips For Getting More Reviews In Your Trade Business.
16. Your Trade and Construction Marketing Website Needs Regular Updates.
Here's a common mistake.
Building a website.
Then forgetting about it for five years.
Keeping Your Marketing Fresh and Relevant.
Here’s what you can do to update your site monthly:
🟡 New project photos.
🟡 Fresh testimonials.
🟡 Updated services.
🟡 Current pricing guidance.
🟡 Seasonal content.
Keeps you visible on Google.
Keeps content fresh for clients.
Because a neglected website shows a neglected business.
17. Your Trade and Construction Marketing Website Needs to Be Secure.
Not the most exciting topic.
But probably the most important.
Because if your website isn't secure...
Google won't show it.
Simple as that.
Securing Your Trade and Construction Marketing Website.
Basic security needs:
🔒 SSL certificate.
🔒 Regular updates.
🔒 Strong passwords.
🔒 Backup system.
🔒 Malware protection.
Don’t ignore this.
It could lead to being hacked.
Your Trade website could be down for weeks.
All that potential work lost.
Don't be that Trade.
18. Your Trade and Construction Marketing Website Needs Professional Hosting.
That £2.99 per month hosting deal?
About as reliable as a chocolate teapot.
Choosing the Right Trade and Construction Marketing Platform.
Good hosting means:
🟡 Fast loading times.
🟡 Regular backups.
🟡 Security features.
🟡 Technical support.
🟡 Reliability.
Don’t be a Trade that learns this the hard way.
Site going down during a Google Ads campaign.
Wasting £500 in ad spend.
Because cheap hosting costs more in the long run.
19. Your Trade and Construction Marketing Website Needs Analytics.
If you're not tracking your website performance…
You're basically working blind.
Measuring Your Marketing Success.
Basic things to track:
🟡 Visitor numbers.
🟡 Popular pages.
🟡 Enquiry sources.
🟡 Conversion rates.
🟡 Bounce rates.
Because what gets measured gets improved.
20. Your Trade and Construction Marketing Website Needs a Budget.
Here's the truth about websites.
They're not a one-time cost.
They're an investment.
Budgeting for Your Trade and Construction Marketing.
Annual costs might include:
🟡 Hosting fees.
🟡 Security updates.
🟡 Content updates.
🟡 SEO work.
🟡 Technical maintenance.
Bear this in mind before jumping into your Trade and Construction website journey!
21. Your Trade and Construction Marketing Website Needs Testing.
Last but definitely not least.
Test everything.
Then test it again.
Ensuring Your Trade and Construction Marketing Actually Works.
Test your:
✅ Contact forms.
✅ Phone numbers.
✅ Email links.
✅ Navigation.
✅ Loading speed.
On different:
✅ Devices.
✅ Browsers.
✅ Connection speeds.
Because a broken website loses you money.
Simple as that.
⬇️ 21 Marketing Must-Haves for Your Trade and Construction Website Rundown:
1. Know your audience.
2. Build for SEO from day one.
3. Invest in professional photos.
4. Get professional copy.
5. Integrate with other marketing.
6. Make it mobile-first.
7. Use video content.
8. Include trust signals.
9. Have clear pricing strategy.
10. Create content plan.
11. Make navigation clear.
12. Ensure fast loading.
13. Create case studies.
14. Focus on conversion.
15. Show social proof.
16. Update regularly.
17. Keep it secure.
18. Use professional hosting.
19. Track analytics.
20. Budget properly.
21. Test everything.