Why Your Trade Is Not Getting Enough Repeat Business (And How to Fix It).
Let's talk about that awkward moment.
When you finish a job.
Wave goodbye to the client.
And never hear from them again.
*Ouch.*
Even though you did a cracking job.
Even though they seemed happy with your work.
Even though you gave them your card.
They've disappeared into the abyss, never to return.
Sound familiar?
We’re about to transform your Trade and Construction marketing into a repeat business machine.
❌ No more one-and-done jobs.
❌ No more constantly hunting for new clients.
Just a steady stream of repeat business from people who already know how brilliant you are.
Ready?
Let's go...
1. Why Your Trade and Construction Marketing Isn't Building Client Loyalty.
First things first.
If clients aren't coming back...
It's not because they didn't like your work.
It's because your Trade and Construction Marketing strategy is letting you down.
💨 THE DISAPPEARING ACT.
Here's what usually happens:
You finish the job.
Pack up your tools.
Hand over your business card.
And... that's it.
You basically become invisible to that client.
❌ No follow-up.
❌ No maintenance reminders.
❌ No keeping in touch.
Just radio silence until they need you again.
(Which might be never, because they’ve forgotten all about you.)
🤦🏼♀️ THE MARKETING MISTAKE.
Here's where most Trade and Construction businesses go wrong:
They think getting repeat business is about doing good work.
And yes, that's important.
But it's not enough.
Because guess what?
Your competitors do good work too.
So when your client needs another job done...
They might just go with whoever's top of Google that day.
Or whoever their mate recommended last week.
Or whoever's van they just saw drive past.
Painful, right?
2. Creating a Marketing Plan That Keeps Trade and Construction Clients Coming Back.
Time to get strategic about this.
Because repeat business doesn't happen by accident.
It happens by design.
🔗 THE LOYALTY LOOP.
Your Trade and Construction marketing needs to create a Loyalty Loop:
✅ Outstanding service during the job.
✅ Professional follow-up after completion.
✅ Regular valuable communication.
✅ Timely maintenance reminders.
✅ Special offers for existing clients.
✅ Personal relationship building.
Because out of sight really does mean out of mind.
📆 THE COMMUNICATION CALENDAR.
Here's what your client communication should look like:
✅ Thank you message (within 24 hours of job completion).
✅ Follow-up check (1 week after).
✅ Maintenance reminder (3 months after).
✅ Seasonal tips (every quarter).
✅ Annual service reminder.
✅ Birthday/anniversary messages.
Simple, right?
But how many Trade and Construction businesses actually do this?
Exactly.
Need some inspiration for saying Thank You to clients?
Check this out…
🍿The Easiest Brand Idea You Can Use To Stand Out From Other Trades.
3. The Marketing Tools That Make Repeat Trade and Construction Business Easy.
Let's talk about the practical stuff.
Because you're probably thinking:
"I haven't got time for all that follow-up malarkey!"
Well, that's where you're wrong.
💻 THE AUTOMATION ADVANTAGE.
Here's how to make your Trade and Construction marketing work while you sleep:
✅ Email marketing software for automated follow-ups.
✅ Social media scheduling tools.
✅ Customer relationship management (CRM) systems.
✅ Text message automation.
✅ Digital calendars for maintenance reminders.
✅ Newsletter platforms.
Because staying in touch shouldn't be a full-time job.
📱 THE CONTENT CREATION HACK.
Create these once, use them forever:
✅ Maintenance guides.
✅ Seasonal tip sheets.
✅ How-to videos.
✅ Care instructions.
✅ FAQs.
✅ Troubleshooting guides.
Then just schedule them to go out automatically.
Genius, right?
If you’re interested in how tech can hep build your Trade, you might want to give this a read…
🍿Clicks to Contracts: A Trades’ Guide to Website Conversion Magic.
4. Building a Trade and Construction Marketing Database That Works.
Here’s another uncomfortable truth:
That pile of business cards you’ve handed out?
Useless if you’re not collecting client details in return.
📊 THE DATA COLLECTION STRATEGY.
You need to collect:
✅ Email addresses.
✅ Phone numbers.
✅ Property details.
✅ Job history.
✅ Client preferences.
✅ Important dates.
But here’s the key:
You need to make it worth their while.
🤝 THE VALUE EXCHANGE.
Offer something in return for their details:
✅ Maintenance guides.
✅ Care tips.
✅ Warranty registration.
✅ Priority booking.
✅ VIP services.
✅ Exclusive offers.
Because people will happily share their details if they get value in return.
5. Creating Trade and Construction Marketing Messages That Get Responses.
It’s not just about staying in touch.
It’s about saying the right things.
🗣️ THE CONTENT STRATEGY.
Your Marketing for Trade and Construction messages should:
✅ Solve problems.
✅ Provide value.
✅ Show expertise.
✅ Build trust.
✅ Maintain relationships.
No hard sell required.
🕸️ THE MESSAGE MATRIX.
Here’s what to send and when:
✅ Maintenance tips before problems occur.
✅ Seasonal advice when relevant.
✅ Upgrade suggestions when appropriate.
✅ Special offers when valuable.
✅ News updates when interesting.
Because timing is everything.
6. Turning Your Trade and Construction Marketing Into a Referral Machine.
Want to know the secret to endless referrals?
It’s not just about asking for them.
It’s about making them inevitable.
🔫 THE REFERRAL TRIGGER.
Create moments that make clients want to talk about you:
✅ Unexpected extras.
✅ Above-and-beyond service.
✅ Thoughtful follow-ups.
✅ Personal touches.
✅ Problem prevention.
Because people love sharing great experiences.
🍰 THE RECOMMENDATION RECIPE.
Make it easy for clients to recommend you:
✅ Give them your social media handles.
✅ Share your online reviews link.
✅ Provide shareable content.
✅ Create referral rewards.
✅ Send thank you gifts.
Because a happy client who knows how to refer you is your best asset for your Trade and Construction marketing.
7. Measuring Your Trade and Construction Marketing Success.
You can’t improve what you don’t measure.
So let’s talk numbers.
📈 THE METRICS THAT MATTER.
Track these:
✅ Repeat booking rate.
✅ Time between jobs.
✅ Client lifetime value.
✅ Referral numbers.
✅ Email open rates.
✅ Response rates.
Because what gets measured gets managed.
🔄 THE IMPROVEMENT LOOP.
Use your data to:
✅ Refine your messages.
✅ Adjust your timing.
✅ Improve your offers.
✅ Enhance your service.
✅ Perfect your follow-up.
Because better data means better results.
⬇️ Why You're Not Getting Enough Repeat Business (And How to Fix It) Rundown:
1. Understanding why your marketing isn't building loyalty.
2. Creating a strategy for repeat business.
3. Using marketing tools effectively.
4. Building a working database.
5. Crafting engaging messages.
6. Generating more referrals.
7. Measuring your success.
Ready to transform your Trade and Construction business into a repeat business machine?
Course you are.
First. Let's work out where you are with all things Marketing.
Got 3 minutes?
Take our Trades Quiz to discover how you score with all things 'Off The Tools'.
We have heaps of tips, tricks, and hacks for your Trade and Construction business in our cheat sheets, videos and ideas waiting for you on the other side... i.e., your results page.
So, you can improve your score.
And NAIL your Trade and Construction marketing.
Nice.