7 Trade and Construction Marketing Secrets to Smash Through £500k.
Stuck in that £250-350k hamster wheel?
Running faster and faster but getting nowhere?
Working all hours but your bank balance isn't reflecting it?
(Apart from your fuel bill, which is probably giving you heart palpitations).
Well, buckle up buttercup.
We're about to show you how to break through that ceiling.
And not just any ceiling.
We're talking about smashing through £500k. 💰
Without working yourself into an early grave.
Without taking on every Tom, Dick and Harry who wants a "mate's rate."
And without sacrificing your sanity in the process.
Because here's the thing about hitting £500k in your Trade and Construction business...
It's not about working harder.
(You're probably already working hard enough).
It's about working smarter.
And it all starts with your Trade and Construction Marketing strategy.
So, grab a brew. ☕️
Get comfy.
And let's dive into the 7 marketing secrets that'll help you finally break through that £500k ceiling.
(And no, none of them involve working weekends).
1. Your Trade and Construction marketing Needs to Get Premium.
First things first.
Let's talk about your pricing.
Because if you're still competing on price, you're playing a game you can't win.
Think about it.
There's always going to be someone willing to do it cheaper.
Usually some guy working out of his mate's van with no insurance and a "cash only" policy.
Sound familiar?
Building a Premium Trade and Construction Brand.
Here's what most Trade businesses get wrong about going premium.
They think it's just about charging more.
Wrong.
It's about becoming more.
Like our Handyman client, Ken.
Who happened to be an EXTREMELY talented builder.
Who had an even bigger talent for bathrooms.
So out with the ‘handy-man marketing’ and in with the re-brand as a bathroom renovation business.
He completely transformed how he presented himself and his business.
Out went the homemade logo he created online.
In came professional branding that actually looked premium.
No more mis-matched social media posts.
Bathrooms only. 🛁
His van?
Went from "White Van Man" to a mobile billboard that screamed professional.
The result?
Better clients.
Bigger projects.
Higher profits.
Less stress.
Because here's the thing about premium pricing...
It attracts premium clients.
And premium clients?
They're not looking for the cheapest Trade.
They're looking for the best.
Want to hear Ken’s story?
Take a peek here…
🚀 How Ken Quit Attracting Small Jobs And Landed Quality Refurbs For His Construction Business.
2. Scale Your Trade and Construction marketing through Systems.
Want to know what's keeping you stuck at £350k?
It's not your skills.
It's not your work ethic.
It's your systems.
Or rather, your lack of them.
Let me paint you a picture.
You're quoting jobs at 10pm.
Chasing invoices at midnight.
Ordering materials during what should be your lunch break.
(Though let's be honest, when was the last time you had a proper lunch break?)
Sound familiar?
Systemising Your Trade and Construction Marketing for Growth.
Here's the brutal truth.
You can't scale chaos.
And right now?
Your Trade business is probably more chaotic than a builder's van on Monday morning.
(I know, scary right?)
Imagine setting up proper systems.
Quoting templates that he could fill out in minutes, not hours.
Automated follow-ups for leads so nothing fell through the cracks.
Project management software that kept everything organised.
A proper CRM system that meant he wasn't losing client details written on random bits of paper.
The result?
Saving 20 hours a week on admin.
That's 20 hours you can spend on £500-per-day jobs instead of paperwork.
Or, radical thought...
Maybe even some time with your family.
Whilst we’re talking all things time-saving you might find this helpful…
🚀 3 Time Saving Social Media Tips for Trades.
3. Build a Trade and Construction marketing Team That Delivers.
Here's another truth bomb for you.
You can't hit £500k on your own.
Well, you could.
But you'd probably die trying.
And nobody wants that on their grave.
"Here lies Dave. He tried to do it all himself."
Growing Your Trade and Construction Marketing Through Team Building.
Let me tell you about one of our builders.
Used to do everything himself.
Project management? Him.
Client meetings? Him.
Quotes? Him.
Actual building work? You guessed it. Him.
He was turning over 6 figures a year.
But working 80-hour weeks to do it.
Then he had a revelation.
(Actually, it was more like a breakdown, but we'll call it a revelation).
He hired a project manager.
Cost him £40k a year.
Seemed like a lot at the time.
But here's what happened...
Suddenly, he could take on more projects.
Because someone else was handling the day-to-day stuff.
Someone else was dealing with client queries.
Someone else was managing the schedule.
The result?
His revenue jumped over £500k in that year.
While working fewer hours.
But here's the key...
He didn't just hire anyone.
He hired someone who:
✅ Shared his values.
✅ Matched his standards.
✅ Understood his vision.
✅ Could actually deliver.
And that's the secret.
Don't just hire bodies.
Hire people who can help you grow.
Talking of all things TEAMS, you might find this helpful…
🚀 Creative Ideas: How Your Team Can Help Boost Your Trade & Construction Marketing.
4. Focus Your Trade and Construction marketing on Big Tickets.
Let's do some quick maths.
To hit £500k doing £500 jobs, you need to do 1,000 jobs a year.
That's about 4 jobs every working day.
Exhausted just thinking about it?
Yeah, me too.
But £50k jobs?
Now we're talking.
You only need 10 of those a year.
Landing Bigger Projects Through Trade and Construction Marketing.
This is when you build a brand.
So that you can start attracting different clients.
🏆 People who want high-end projects completed.
🏆 Who care about quality more than price.
🏆 Who have bigger budgets.
Work less.
Earn more.
That's what we call working smarter, not harder.
Speaking of building a BRAND, you might find this ne helpful…
🚀 Perfect Examples Of How Your Personal Brand On Social Media Is Ruining Your Construction Marketing.
5. Let Your Trade and Construction marketing Create Recurring Revenue.
Want to know a secret about hitting £500k?
It's easier when you're not starting from zero every month.
You know what I mean?
That constant pressure to find new jobs.
New clients.
New projects.
It's exhausting.
Building Steady Income Through Trade and Construction Marketing.
Let me tell you about a gas engineer we know.
Smart cookie, this one.
He realised something interesting.
Every time he installed a boiler, he'd tell the client to get it serviced annually.
Then he'd never see them again.
Until their boiler broke down.
Usually at 3am.
In the middle of winter.
(Because when else do boilers break down?)
So he did something clever.
Set up a boiler care plan.
£X amount per month.
Includes annual service.
Priority emergency call-out.
Simple, right?
Started offering it to every client.
If he got 200 people signed up at £20 a month (for arguments sake)... that's £48k per year.
Before he even starts work.
Genius.
Whilst I’ve mentioned price, you might find this one helpful…
🚀 Overcoming Price Objections: Proving Your Worth and Keeping Clients Loyal to your Trade Business.
6. Scale Your Trade and Construction marketing Through Partners.
Here's another secret about hitting £500k.
You don't have to find all the work yourself.
In fact, you shouldn't.
Because partnerships can be your secret weapon.
Growing Through Trade and Construction Marketing Partnerships.
One of our decorators figured this out.
Used to spend hours on social media.
Chasing leads.
Posting before and afters.
Getting nowhere fast.
Then he had an idea.
Started reaching out to carpenters.
Not the ones with 2 million Instagram followers.
The local ones.
The ones actually doing work in his area.
Built relationships with them.
Showed them his work.
Proved he could deliver.
Now he works with them regularly.
They send him all their decoration work and refer him to clients.
And the best bit?
He doesn't have to sell himself.
The trusted carpenters – who have the relationships with the clients already - do it for him.
Because their reputation depends on his work.
That's what we call smart marketing.
7. Track Your Trade and Construction marketing Performance.
Last but definitely not least.
You can't hit £500k if you don't know your numbers.
And I don't just mean checking your bank balance.
(Though that's a good start).
Measuring Success in Your Trade and Construction Marketing.
Let’s take this example of an electrical company business owner.
Busy all the time.
Making money.
Or so he thought.
He was asked some simple questions:
🙋🏼♂️ What's your average project value?
🙋🏼♂️ What's your profit margin per job?
🙋🏼♂️ Which types of jobs make you the most money?
🙋🏼♂️ Where do your best leads come from?
Blank stares all round.
No idea.
Fast forward to him setting up proper tracking.
Started measuring everything:
💰 Revenue per project.
💰 Profit margins.
💰 Marketing return on investment.
💰 Lead sources.
Know what we found?
His electrical business made three times the profit of his basic ones.
But he was spending the same amount of time quoting for both.
His Instagram leads converted better than his Facebook ones.
But he was spending more money on Facebook.
His projects in certain postcodes were more profitable than others.
But he was marketing to everyone.
Armed with this information, he changed his strategy.
Focused on high-end, commercial projects.
In specific areas.
Through specific channels.
The result?
Hitting his target turnover.
Upward of £500k.
Because what gets measured gets managed.
What gets managed gets improved.
What gets improved gets results.
⬇️ 7 Trade and Construction marketing Secrets to Smash Through £500k Rundown:
1. Get premium with your marketing.
2. Scale through systems.
3. Build a delivering team.
4. Focus on big tickets.
5. Create recurring revenue.
6. Scale through partners.
7. Track your performance.
Need a little more help nailing your Trade and Construction marketing?
Course you do.
First. Let's work out where you are with your marketing.
Got 3 minutes?
Take our Trades Quiz to discover how you score with all things 'Off The Tools'.
We have heaps of tips, tricks and hacks for your Trade and Construction business in our cheat sheets, videos and ideas waiting for you on the other side... i.e., your results page.
So, you can improve your score. And NAIL your Trade and Construction business.
Nice.