Level Up: 7 Marketing Secrets to Land Bigger Local Jobs for Your Trade & Construction Business.
Ever feel like you're stuck in the hamster wheel of small Trade jobs?
Running around like a headless chicken from one tiny project to another? 🐔
Barely making enough to cover your fuel costs sometimes.
Been there.
Done that.
Got the t-shirt. 👕
(And probably got it dirty on the job too).
But here's the thing...
Those bigger, juicier local Trade jobs you're after?
They're out there.
And they're looking for YOU. 👀
Well, they're looking for someone like you anyway.
Someone who can handle the big stuff.
The question is… Are you showing up as that someone?
Because if your Trade and Construction marketing isn't speaking their language, you might as well be invisible.
Harsh but true.
So let's fix that.
Here are 7 marketing secrets that'll help you bag those bigger local jobs and finally break free from the small-job cycle…
1. Your Trade and Construction Marketing Needs to Look the Part.
Let me paint you a picture.
You're after a £50k kitchen renovation job.
You rock up to quote in your tired old van, wearing that t-shirt you've had since 2015 (you know, the one with the mystery stain).
Your business card looks like it was printed in someone's garage.
And your website?
Well, let's just say it was last updated when The Macarena was still cool. 🪇
How's that working out for you?
Not great, I'm betting.
Here's the brutal truth about your Trade and Construction marketing: Big jobs need big trust.
And trust starts with how you present yourself.
Think about it.
Would YOU trust someone with a £50k project if their brand looks like it was cobbled together on a Friday afternoon?
Didn't think so.
So here's what you need to nail:
✅ Professional logo design that doesn't look like your mate's cousin's dog's previous owner made it.
✅ A website that actually works (and looks like it was made this decade).
✅ Vehicle graphics that make your van look like a mobile billboard for success.
✅ Branded workwear that makes your team look like a proper outfit, not a random bunch of people who happened to show up.
Take a look at how a rebrand totally transformed our Trade client’s business…
🍿How Ken Quit Attracting Small Jobs And Landed Quality Refurbs For His Construction Business.
2. Use your Trade and Construction marketing to Showcase Your Big-Job Experience.
Here's another classic.
You know you can handle that massive extension project. 🏡
You've got the skills.
You've got the tools.
But your social media is full of... door handles you've fixed.
Now, nothing wrong with fixing door handles.
But if you want the big fish, you need to show you can catch big fish.
Your Trade and Construction marketing portfolio needs to match your ambitions.
So here's the game plan:
❌ Stop posting every tiny job you do.
✅ Start showcasing your biggest and best work.
Even if you've only done one decent-sized job, milk it like it's the last cow in the field.
Document everything:
📸 Before shots (the messier the better)
📸 During shots (show that expertise in action)
📸 After shots (make them so good they'd make Grand Designs jealous)
📸 Client testimonials (video ones if you can get them)
And here's the kicker...
If you haven't got any big jobs under your belt yet, partner up with someone who has.
Be their subcontractor.
Learn the ropes.
Document everything (with permission, obviously).
Then use that in your Trade and Construction marketing to show you know your stuff.
3. Make Your Trade and Construction marketing Talk Money (Without Actually Talking Money).
Let's address the elephant in the room. 🐘
Big jobs mean big budgets.
But here's where most Trades get it wrong…
They try to compete on price.
Rookie error.
Your Trade and Construction marketing Should Speak 'Value' Not 'Cheap'.
Think about it.
If someone's planning to drop £100k on an extension, do you really think they're scrolling through Facebook looking for the cheapest quote?
Not a chance.
They're looking for:
✅ Quality craftsmanship.
✅ Proven experience.
✅ Professional project management.
✅ Peace of mind
So your Trade and Construction marketing needs to scream all of that.
How?
By showing:
👉🏽 Your project management systems.
👉🏽 Your professional team meetings.
👉🏽 Your attention to detail.
👉🏽 Your quality materials.
👉🏽 Your warranties and guarantees.
🚨 Remember: Cheap prices attract cheap clients.
Quality attracts quality.
If you’re wondering how to keep clients coming back again and again, then try this on for size…
🚀 Trust and Credibility: The Foundation of Trade Loyalty.
4. Location-Based Trade and Construction marketing is Your Secret Weapon.
Want to know something funny?
Most Trade and Construction businesses think "local" means sticking a few leaflets through doors. ❌
Meanwhile, their ideal clients are Googling "best kitchen fitter in [insert your town]" and finding... nobody.
Well, nobody good anyway.
Dominate Your Local Trade and Construction marketing online:
Here's what you need to nail:
✅ Google Business Profile (previously Google My Business) - Fill it out like your business depends on it (because it does).
✅ Local SEO - Get your website showing up when people search for Trades in your area.
✅ Local Facebook Groups - But not the spammy way everyone else does it.
✅ Local Instagram Hashtags - Because yes, people actually use these.
The key?
Don't just say you're local.
PROVE you're local:
⛳️ Show local projects.
⛳️ Tag local locations.
⛳️ Share local knowledge.
⛳️ Support local businesses.
⛳️ Build local partnerships.
Once you’ve built up your local clients, you might find this handy…
🚀Overcoming Price Objections: Proving Your Worth and Keeping Clients Loyal to your Trade Business.
5. Use Your Trade and Construction marketing to Build a Network, Not Just a Following.
Here's a truth bomb for you. 💣
Those big local jobs?
They often come through word of mouth.
But here's the thing most people miss...
Word of mouth doesn't just happen by accident anymore.
You need to engineer it.
Strategic Trade and Construction marketing networking:
Build relationships with:
🛠️ Local architects.
🛠️ Property developers.
🛠️ Estate agents.
🛠️ Interior designers.
🛠️ Other complementary Trades.
But don't just connect with them.
Collaborate with them:
💥 Share their content.
💥 Tag them in your projects.
💥 Create content together.
💥 Refer work to each other.
💥 Build case studies together.
Remember: Your network is your net worth.
(Yes, that's cheesy. But it's true).
And when getting to know and buddy up with other local businesses, you mught find this helpful…
🚀 Skyrocket Your Construction Network Marketing By Nailing Your Personal Brand.
6. Create Trade and Construction marketing Content That Educates (Not Just Sells).
Stop me if you've heard this one before.
"10% OFF ALL JOBS THIS WEEK!"
Yawn.
If that's your idea of Trade and Construction marketing, we need to talk.
Because here's the thing about bigger jobs...
They come from educated clients.
Position yourself as the expert through your Trade and Construction marketing:
Create content that:
🎯 Explains complex projects.
🎯 Shows behind-the-scenes planning.
🎯 Breaks down budgeting.
🎯 Highlights important considerations.
🎯 Demonstrates your expertise.But make it interesting:
But make it interesting:
🏆 Use before/after reveals.
🏆 Share time-lapse videos.
🏆 Create how-to guides.
🏆 Show common mistakes.
🏆 Tell real project stories.
The goal?
When someone's planning their big project, they think of YOU as the expert who can guide them through it.
This one should be really helpful too…
🚀 Why Every Contractor Needs Before, During & After Photos For Their Construction Marketing.
7. Your Trade and Construction marketing needs to Show You Can Handle the Big Stuff.
Last but not least.
Big jobs are scary.
Not for you (hopefully).
But for your clients.
They're dropping serious cash. 💰
They're trusting you with their property.
They're putting their dreams in your hands.
Use Your Trade and Construction marketing to Build Confidence:
Show them:
✅ Your project management processes.
✅ Your team's expertise.
✅ Your quality control measures.
✅ Your communication systems.
✅ Your problem-solving abilities.
Prove you can handle:
✅ Timeline management.
✅ Budget control.
✅ Team coordination.
✅ Problem resolution.
✅ Client communication.
Because when it comes to big jobs, it's not just about the work.
It's about the whole package.
⬇️ Level Up: 7 Marketing Secrets to Land Bigger Local Jobs for Your Trade & Construction Business Rundown:
1. Make your marketing look the part.
2. Showcase your big-job experience.
3. Talk value, not cheap.
4. Master location-based marketing.
5. Build a strategic network.
6. Create educational content.
7. Show you can handle the big stuff.
Need a little more help nailing your Trade and Construction marketing?
Course you do.
First. Let's work out where you are with your marketing.
Got 3 minutes?
Take our Trades Quiz to discover how you score with all things 'Off The Tools'.
We have heaps of tips, tricks and hacks for your Trade and Construction business in our cheat sheets, videos and ideas waiting for you on the other side... i.e., your results page.
So, you can improve your score. And NAIL your Trade and Construction business.
Nice.