🏡 Imagine building your house on quicksand.

No matter how slick the brickwork or shiny the windows, the house will sink.

That’s exactly what happens when you dive straight into marketing assets without solid foundations.

➡️ Our Ideal Client Workshop lays the foundations, so you know exactly who you’re building your Trade business for.

➡️ Survey (your Brand MOT).
This is the site inspection: we check what you’ve already built, flag the weak spots, and spot where you’re wasting effort.

➡️ Then comes Plan.
Your step-by-step, colour-coded Roadmap that shows what to fix, what to scrap, and what to build next.

❌ Without it, you’re just piling “stuff” on top of shaky ground.

✅ With it, you’ve got firm foundations, a clear order of works, and Trade Marketing that doesn’t just look the part - it’s build for purpose.

❌ Nope. Here’s why…

If we don’t know who your ideal client is or what you’re aiming for, we’d just be guessing, right?

Which might be how you found yourself hitting a ceiling in the first place, right? 😉

That means you could end up with a shiny new website or logo (or any other marketing material for that matter) that looks ‘nice’ but doesn’t actually help win you the work you want.

Because it’s not built for the Trade Business you WANT to be.

Our Trade Kick-Off is the onboarding that guides every design, word, photo, video, even colour choice (of the future) so it isn’t just pretty - it’s pulling its weight.

It’s why we won’t take on a SINGLE Trade unless we have taken them through Kick-Off. ⚽️

To keep things sharp and on track, the session is just for one person from your Trade business. ☝🏽

If there are multiple directors involved, no stress - you’ll get a Workshop Prep Pack beforehand: a short video and checklist showing you exactly what we’ll cover in the workshop and what questions we’ll be asking.

That gives you time to huddle internally, get aligned, and send someone to the session ready to go.
It keeps the call focused, avoids back-and-forth, and means we can hit the ground running (without turning it into a site meeting that goes nowhere. 😉 )

You’re not tied into anything beyond your Trade Kick-Off. 🙅🏽‍♂️🙅🏽‍♂️

There’s no pressure and no automatic enrolment into anything else.

Joining one of our longer-term programmes is by invitation only. And we only make those offers after the Kickoff is complete and should we feel both you AND your Trade business is a great fit.

Just so we’re all clear.
Doing the Kick-Off doesn’t mean an automatic invitation to work with us long term.

It’s a no-strings, high-value starting point. Simple as that. 👌🏽

Not much at all.
We’ve designed this to be simple, focused, and easy to get through.

Once you’ve done the usual admin (signed our T&C’s and paid your invoice), here’s what you’ll need to do:

✅ Fill in a quick survey about your Trade (approx 20 minutes).

✅ Drop us any marketing bits we can’t grab online - like van photos, clothing, signage, etc. We’ll send you a Dropbox link for that.

✅ Book in your Ideal Client Workshop - a single morning Zoom session (up to 3 hours).

That’s it. 🙌🏽
Once that’s done, you’re off the hook… We handle the rest of the work across the 30 days. So you can put your feet up.

The 30-day clock starts ticking from the date of your workshop, so you’ve got time to prep before we get going properly.

Once your 30-Day Trade Kick-Off is complete, you’ll have three things in your toolkit: your illustrated Ideal Client document, your Brand MOT videos and your Roadmap PDF.

On top of that, we offer a Kick-Off Close Out session. 💥

This is your chance to sit down with us (up to 90 minutes) to:

✅ Ask questions about anything we’ve sent.

✅ Share and discuss any new ideas you’ve had.

✅ Explore possible next steps for your Trade and Construction Marketing.

It’s a practical way to tie everything together, keep your momentum up, and make sure you’ve got total clarity on where to go next. 👌🏽