what every trade needs to knOW about their logo.

Checking you have the right logo files is so important for your Trades business. 

Especially as you grow and you want to start branding things like vehicle graphics and large format signage or hoarding boards. If you don’t have the right logo files to start with, you could end up paying even more money to get them redrawn in the right format. 

Nobody wants to be paying for things twice. 

Whether you created your logo with an online software or you had a designer create something bespoke, you will want to be sure you have the following files stored on your records:

PDF, Ai, EPS, JPEG and PNG

If you don’t, give your designer a quick buzz and make sure you have these.
Just incase they ever sell up, emigrate to a wonderful Caribbean Island and you have no way of ever contacting them again. It happens.

WARNING!

Creating logos on online softwares can cause problems down the line. Your competitor down the road could end up creating the same design as you and your audience will get confused. You may even lose work to them if people mistake them for you. This is especially bad news if you’ve gone and paid a fortune for signs, vans and clothing etc with this brand on already.

It also means you aren’t in the best shape, if you ever want to trademark your logo in the future to protect your business - as it’s not your design to trademark.

The BEST thing you can do is hold off until the business is ready to work with a professional brand and design agency who can create you something totally unique to you. And they’ll also give you all the right files you need… well, the good ones for sure.