THE BLOG.
How Paul Built Relationships Between His Clients and Engineers Before Even Meeting In His Construction Business.
Your Trade and Construction brand and marketing will affect the kind of clients and jobs you attract. As well as which jobs you will convert. Construction company owner Paul, tells us how he realised how and why building on his Fire Protection Company brand and marketing was critical for building relationships with clients in his business. How our Ideal Client Workshop helped uncover everything we needed to know about who he wanted to work with, which told him which social media platforms he needed to be spending his time on (and which ones to avoid) as well as bring his large team of engineers into the forefront of his business. Epic.
Ways To Take Your Trade and Construction Website From Mess to Success.
Your Trade and Construction website (designed properly) is going to do a lot of the heavy lifting for you when it comes to building your brand and marketing. It is the ‘go to’ place for your future potential clients to find out more details about your business, in your absence, and if you are the right team for them. Even whilst you sleep. Good stuff. So, it’s crucial that your website is a well-oiled machine - easy to use and quick to find what we’re looking for. If you want us to make contact and enquire, that is. The alternative? Working your website frustrates us. And what does that mean? Back to Google we trot and onto your competitor’s website we go. So, here’s a list of game-changing tweaks to make to your Trade and Construction website to go from mess to success…
Going Live: How To Get Over Stage Fright for Social Media Marketing In Your Trade And Construction Business.
Social Media Live Videos are ground breaking for your Trade and Construction brand and marketing. They give us in an insight behind the tools to your processes, your team and why you do what you do. Lives can do wonders for your business. But here’s the thing. Stage fright is real. And so many Trades avoid doing Live Video like their lives depend upon it. Here we share a bunch of tips and tricks to help the camera-shy Trade take the bull by the horns and make going Live easier, stress free and a whole lot less scary.
3 Things You Need To Start Doing In Facebook Groups For Your Trade & Construction Business.
Trade and Construction companies are using Facebook Groups all wrong in their Brand and Marketing. These are community spaces where people go to support and help each other. This is not a place for a sales pitch. But this doesn’t mean it’s not a place for business. Quite the opposite in fact. But for Trade and Construction businesses to use these ready-made audiences as part of their marketing strategy, they need to become part of the community themselves. So, what does this mean we need to start doing? Exactly that. Helping and supporting the community within the Facebook Group. How? By engaging and interacting with the members through comments, posting educational content and showing the humans behind the Trade and Construction business so that we can start building the know, like trust factor in one of the most powerful places possible.