Your Trade and Construction brand and marketing will affect the kind of clients and jobs you attract. Construction company owner Ken, tells us how he grew his handyman business doing small maintenance jobs to a Bathroom Refurbishment company, attracting higher calibre clients and more profitable work – all by reviewing his marketing. How our Ideal Client Workshop helped uncover everything we needed to know about the who he wanted to work with and how it shaped the new company logo, the branded vehicle graphic design and changed the type of work and clients he was attracting – for the better. Nice.