THE BLOG.
Honesty Hour: Why You Need To Avoid Building Your Own Construction Website.
It’s tempting. To design and build your own construction website. With the likes of Wix, Go Daddy and Square Space all offering a place online where even the most novice to marketing can ‘build a website’. But just because you can, does that mean you should? Just because I own a saw and a ladder does that mean I can call myself a Tree Surgeon and sort out the Oak Tree at the bottom of the garden? Just because I own a paintbrush and a tin of paint, do I have the skill to paint the entirety of my rental property? Just because I did ok in science at school and know what each colour wire in a plug is for, does that mean I’m fit to rewire my house? No. Why? Because a branch of that tree I start sawing could knock me off my ladder and hurt me. Because that tin of paint I have (that’s been in the garage for a decade) is actually white fence paint. Is that good for ceilings? And the electrics… I don’t even need to explain that one. Let’s look at all the reasons why even if you are thinking about building you own website, you should avoid it at all costs for the long run…
Creative Ideas: How Your Team Can Help Boost Your Trade & Construction Marketing.
You know that your Trade and Construction marketing is just as important to your business as your work ‘On the Tools’ itself, right? How else will people know you exist to use you in the first place. Exactly. But juggling your brand and marketing all by yourself can be tough. Especially when you’re wearing a lot of different (hard) hats in your business. You do the bookkeeping, sales, admin, operations, on the tools AND marketing. To name but a few. But for those of you with Team Members, you have some help right under your nose. And you didn’t even realise it. There are lots of ways that your small (but mighty) team can help you with your Trade and Construction marketing ideas – and help lighten the load. These ideas work well for teams big or small. And if managed correctly can do wonders to your business visibility. Once you’ve fine-tuned them all, you may even decide to include some of these tasks in the job roles of your team and as part of your recruitment contracts. Executed well, these construction marketing ideas not only help build your brand centrally, but also make you more visible to a wider audience by utilising the audiences your Teams may already have. Without further ado, let’s drill down into how our Team Members can help boost our Trade and Construction marketing…