THE BLOG.
5 Easy Communication Tweaks To Level Up Your Trade and Construction Brand And Marketing.
What if I told you, you are 40% more likely to get a call from your Trade and Construction marketing if you advertise a landline number vs a mobile number? Mind blowing. It just goes to prove that the tiniest details in your Trade and Construction marketing can make the biggest difference. How you communicate in your business is serious stuff. From your vehicle fleet designs, to your business card designs, branded workwear, all the way down to how you answer the phone. Yet there are some teeny tiny details that Trade and Construction companies overlook. That are a MASSIVE part of your marketing. The telephone number you use. The email address you give. The Social Media names you promote. Here's how to make sure you are nailing it.
5 Reasons Your Trade And Construction Brand And Marketing Isn’t Working.
You’ve been working on your Trade and Construction brand and marketing. Doing everything you think you should be doing. But. You’re not getting enough leads. Or you’re working through lots of time-wasting enquiries. Your marketing just doesn’t seem to be doing the trick. We see the same mistakes Trade and Construction businesses are making on their marketing over and over. We thought it might be helpful to share with you why your brand and marketing might not be working with the top 5, most frequent reasons we see on the daily. How many of these mistakes are you making?
What Your Trade And Construction Facebook Cover Design Is Missing.
It could be considered a tiny area of your Trade and Construction branding and marketing - your Facebook Cover photo design. For those not in the know that is the rectangular space you see at the top of your Facebook business page that you are able to customise. Not enough Trade and Construction companies are using this to their full advantage. Why should you pay so much attention to my Facebook Cover Design? Because everything you do in your brand and marketing reflects your Trade and Construction business - when customers land on your Facebook page it is the first thing they see and makes that all important first impressions and your Facebook page might be the first part of your marketing a potential customer encounters when it comes to your business. In a matter of seconds, we want your Ideal Client to feel they are in the right place and that it is YOU that can help solve their problems. So yes. It might seem like a tiny part of your Trade and Construction brand and marketing. But boy, is it mighty. Here’s how you nail it…
How Metin Built His Start-Up Trade Business By Building His Brand And Marketing During A Pandemic.
Building your Trade and Construction business takes hard work – let alone starting up during a worldwide pandemic. Disinfection company owner, Metin, tells us how he focused on his brand and marketing to ensure clients understood exactly what he offered in his Trades business and why they needed his services right now. How our Ideal Client Workshop, Brand MOT and monthly Get Shit Done marketing sessions helped steer him in the right direction. Going from struggling to get his foot in the door, to becoming the go-to experts for local education and nursery owners – all by revisiting his brand and marketing. Epic. Here’s his full story.