THE BLOG.
What Is An Ideal Client And Why Do I Need One For My Trade & Construction Business?
Are you still taking on any client with a pulse without considering if they fit your trade and construction business? Keep reading. Uncovering your “ideal clients” transforms everything. From dodging nightmare jobs to doubling profits and funding your dream lifestyle virtually overnight. We’re about to lift the lid on why not all clients are created equal and how to identify the cream of the crop to take your Trade and Construction business next level. We’ll define exactly what your ideal customer looks like, so you can say “adios” to profit-zapping timewasters for good. You’ll discover why niche mastery allows you to charge premium rates from clients who respect true, quality workmanship. Plus. How bespoke services and targeted marketing to high-end customers can explode revenues to 6, even 7 figures. And that’s just the start of the game-changing business transformation. We’ll also share how “getting your Trade love back” allows you to rediscover the joy in your craft through better work/life balance, laser focused trade mastery and choosing who you work with. So, whether creating stability, hitting ambitious goals, or funding the kind of lifestyle that has others questioning their life choices... This guide shares step-by-step how identifying and targeting your ideal clients guarantees achieving the business and personal success you really deserve.
Dressing For Construction Jobs: It Matters More Than You Think.
Wondering how to elevate the humble high-vis beyond mandatory muck zone armour to a slick stealth Trade and Construction marketing weapon? Well step right in. This straight-talking guide spills piping insights on how everyday work clobber choices make (or break!) that all-important premier first impression for Trades trying to notch up sales. Small tweaks can generate big ripples, reframing capabilities and authority in client minds. Because your Trade and construction projects portfolio already rocks a killer reputation that deserves serious representation everywhere. Time to flex the facts on why branded workwear for your Trade and Construction business is more important than you think…
Construction Marketing: A Beginners Crash Course For Nailing Instagram.
Marketing your construction services digitally on Instagram doesn’t have to be complicated. As old school Trades or Trade business newbies, we may feel overwhelmed by new social platforms. But implementing authentic branding basics, posting real work content clients crave, and engaging communities through hashtags and interactions can connect us with customers. This beginner’s guide for Trades covers optimising bios for search visibility, planning solid content showcasing skills, discovery through hashtags, and building conversations that convert to cash. Ditch generic excuses and unlock Construction Marketing success the easy way. No filter required.
How to handle a negative Facebook review for your Decorating business.
Negative reviews on proud decorator social media pages sends pulses skyrocketing faster than gloss drying times. And without level heads, impulsive reactions risk amplifying frustration. Big time. But decorators, here’s your marketing saving grace. Strategic systems for tackling even the most brutal public criticism exist. Yes, bad reviews cut decorating brands momentarily. But being quick and smart off the mark prevents permanent reputation damage beyond surface nicks. The solution lies in getting to the bottom of things, acknowledging politely, redirecting privately and finding reasonable remedies before circling back. And filtering out the real reviews from the fake ones. With the right recipe even viral attacks become valuable lessons rapidly restored, rather than irreversible misery. So you can breathe easy with these decorator’s marketing tips. Let’s see how we can turn a negative review for your decorator marketing into something positive…