When branding and Marketing your Trade and Construction business, the first place to start is here – your Ideal Client. Discovering who this is will help steer you in everything from your website design, video and vehicle graphics to social media, networking efforts and print. Without identifying who this you could be wasting a serious amount of time, energy, and money. Find out what is an Ideal Client and how uncovering it will separate you from your competitors, help attract more of the work you want and save you a lot of time and money. Nice.