THE BLOG.
9 Ways Facebook Groups Will Help Build Your Domestic Construction Marketing.
Facebook Groups can be a FANTASTIC PLACE to build your brand for your domestic construction marketing. I’ve seen it for myself. Where local Construction companies have clubbed together and actively recommend one another in specific Facebook Groups to the local community who are asking for help in that specific industry. I.e. Electrical.So before you think Facebook Groups are a total waste of time, I want to share with you why you could be missing a big trick by NOT using them at all (or properly) as part of your domestic construction marketing. Hold onto your hard hats as here we go.
Honesty Hour: How You’re Screwing Up Facebook Groups For Your Trade And Construction Marketing.
Done right and done well, the right Facebook Groups can be a GAME CHANGER for your T&C marketing. I’m going to give it to you straight. There’s a high chance that you are making some serious mistakes when it comes to using Facebook Groups as part of your T&C marketing. And I don’t blame you. It’s another Facebook page, right? Somewhere for you to promote your business offers, right? Where just by joining you can tick off the list of ‘things I’ve done for my T&C marketing,’ right? And expect the enquiries to just come rolling in, right? Wrong. Facebook Groups are a TOTALLY different kettle of fish to what you think. And day-in day-out, we see tonnes of branding mistakes going on by Trade and Construction companies in these Groups. But I’ve also watched Facebook Groups help take one of my Trade clients from a one-man band to an 18 strong team. So, let’s start by kicking all the mistakes you might be making in there to the curb…
Intermediate Guide: Branding Your Trade And Construction Facebook Marketing.
Facebook is hot property in building your Trade and Construction marketing. It’s free. Relatively easy to use. Quick to access on the go. There are hundreds of thousands of Trade and Construction businesses using Facebook. Yet we see so many Trade and Construction companies doing it wrong. We see even more miss out on some epic little tricks that could help their Facebook marketing generate more enquiries. And play a big part in turning Trade and Construction enquiries to actual jobs. So, we’re going to share with you some ‘tricks of the trade’ that you could use to level up your Facebook brand and marketing. Because we’re good like that.
What Your Trade And Construction Facebook Cover Design Is Missing.
It could be considered a tiny area of your Trade and Construction branding and marketing - your Facebook Cover photo design. For those not in the know that is the rectangular space you see at the top of your Facebook business page that you are able to customise. Not enough Trade and Construction companies are using this to their full advantage. Why should you pay so much attention to my Facebook Cover Design? Because everything you do in your brand and marketing reflects your Trade and Construction business - when customers land on your Facebook page it is the first thing they see and makes that all important first impressions and your Facebook page might be the first part of your marketing a potential customer encounters when it comes to your business. In a matter of seconds, we want your Ideal Client to feel they are in the right place and that it is YOU that can help solve their problems. So yes. It might seem like a tiny part of your Trade and Construction brand and marketing. But boy, is it mighty. Here’s how you nail it…
Going Live: How To Get Over Stage Fright for Social Media Marketing In Your Trade And Construction Business.
Social Media Live Videos are ground breaking for your Trade and Construction brand and marketing. They give us in an insight behind the tools to your processes, your team and why you do what you do. Lives can do wonders for your business. But here’s the thing. Stage fright is real. And so many Trades avoid doing Live Video like their lives depend upon it. Here we share a bunch of tips and tricks to help the camera-shy Trade take the bull by the horns and make going Live easier, stress free and a whole lot less scary.
3 Things You Need To Start Doing In Facebook Groups For Your Trade & Construction Business.
Trade and Construction companies are using Facebook Groups all wrong in their Brand and Marketing. These are community spaces where people go to support and help each other. This is not a place for a sales pitch. But this doesn’t mean it’s not a place for business. Quite the opposite in fact. But for Trade and Construction businesses to use these ready-made audiences as part of their marketing strategy, they need to become part of the community themselves. So, what does this mean we need to start doing? Exactly that. Helping and supporting the community within the Facebook Group. How? By engaging and interacting with the members through comments, posting educational content and showing the humans behind the Trade and Construction business so that we can start building the know, like trust factor in one of the most powerful places possible.
5 Mistakes You’re Making When Setting Your Trade & Construction Facebook Handle.
Setting your Facebook Handle is the most important part of setting up your page for your Trade and Construction business when it comes to your brand and marketing. If you don’t set it up correctly you risk clients not finding your page or worst still… ending up on a competitor’s page. Yikes. We’ve listed the biggest 5 mistakes we see Trade and Construction business owners make in their marketing when it comes to their handle and how to avoid making these. Social Media plays a huge part in growing your Trade and Construction business, but the foundations need to be right in the first place to make sure you can work towards reaping big rewards. So find out exactly what a Facebook Handle is, how to create one, the importance of it in your marketing and what pitfalls to avoid.
How to Brand your Trade and construction Facebook Page in 5 Easy Steps.
Whether you’re thinking about setting up your first ever Facebook page for your Trades business or you already have a page you’ve been using for years. Trades waste so much time and energy ‘doing their Facebook’ and never reap the rewards they deserve because they haven’t got the brand basics right. You have to get these right if you want to nail your Trades business online. There are 5 brand steps you need to set your Trades Facebook page up for success. They’re easy and free. Getting these brand basics right can be the difference between you wasting all your precious time for months, even years, without getting any results whatsoever or building your brand on Facebook that eventually becomes a power tool in your business and brings you the kinds of clients and work you actually want. We prefer the latter.