HVAC marketing on Instagram might seem as complex as a commercial cooling system, but it doesn't have to be. As seasoned heating and cooling professionals, we often shy away from social platforms, preferring the familiar territory of thermostats and ducting. However, by creatong a content plan, showcasing real-world installations, and engaging with property managers and homeowners through targeted hashtags and authentic stories, we can transform technical expertise into compelling social media presence. This comprehensive guide walks HVAC professionals through optimising their Instagram profiles, creating valuable content that resonates with ideal clients, and building a community that generates quality leads. From emergency repair showcases to seasonal maintenance tips, learn how to position your HVAC business as the go-to expert in your area, turning followers into faithful customers. No filters required – just honest, professional expertise shared in a way that connects with your ideal clients.