5 ways to use your Trade and Construction reviews to get you more business. Through a combination of online and offline creative ideas, you can start using your reviews to do more of the heavy lifting in your brand and marketing. Collecting reviews is the hard part. But you’ve already done that. Don’t leave money on the table. Find out how these 5 ideas can help get more eyeballs on your company, generate more enquiries, and convert leads - all by using the reviews you already have in your business.