THE BLOG.
How To Create a Marketing Plan That Works For Your Small Construction Business.
Creating a marketing plan for your small construction business is like using a map. Just as a map helps you navigate unknown territory and reach your destination; a marketing plan helps guide your efforts and resources to get to where you want to be. Business growth and success. A map shows you the different routes you can take, and the different landmarks and points of interest along the way. A construction marketing plan shows you the different strategies and tactics you can use, and the different milestones and objectives you need to reach. A map also helps you plan the best route to take and avoid any obstacles, in the same way, a construction marketing plan helps you identify and overcome any potential challenges or roadblocks to your business growth. A map also helps you track your progress and see how far you've come, and how much further you must go. A marketing plan helps you track your progress and measure how effective your efforts are, so you can adjust when needed. Just as a map is essential for a successful journey, a marketing plan is essential for a successful business growth. Without it, you run the risk of getting lost, using guesswork, wasting time and money (energy and sanity!) in the wrong places, and arriving in the wrong place. Just like trying to get somewhere new without a map (or a satnav). It helps you navigate the unknown. And have a clear understanding of your progress along the way. So how do you create one? Well, I’m glad you asked…
Word Of Mouth Vs Networking: Which One Is Best For My Construction Marketing?
The million-pound question. ‘Word of Mouth’ or ‘Network Marketing’ – which is best for my construction business? There are plenty of points both for and against. And everyone will have differing opinions. We thought we’d touch on a few of the major points to help you think about where to put your focus as part of your construction marketing. To do some of the thinking for you. And help you make the right decision for the kind of Trade and construction business you are looking to build…
Beginners Guide: Taking Your Own Construction Marketing Photos On-Site.
There are so many reasons why great photography should be a priority for your Trade and Construction brand and marketing. Photography helps to showcase your construction company's work and capabilities. High-quality photos of your completed projects can help to attract new clients and showcase your skills to potential customers. Photography can help to tell a story and provide context. By including photos of the construction process, you can give potential customers a better understanding of what goes into each project. Photography can help to differentiate your construction company from your competitors. Photography is a powerful tool for your construction social media marketing. By sharing photos of your projects on social media platforms, you can engage with potential customers and showcase your work to a wider audience. Photography can be used in a variety of marketing materials, including your website, brochures, business cards, and more. I think we can agree, photography is all-round epic for your construction marketing. Hiring a professional photographer may not always be possible – time, costs etc. And though we HIGHLY advice considering one for certain parts of your marketing (think website homepage as one of them), there are plenty of places that self-generated photos can help your Trade and Construction business. If you are going to take your own photos (presumably on your mobile phone) for your construction marketing, then it’s worth taking a few minutes to get it right. Because a high-quality shot of your work could be the difference in a customer enquiring with you… or scrolling past. Here's a bunch of helpful tips to help you NAIL your photography on site when taking your own construction photos…
9 Video Types You Never Thought Of For Your Construction Marketing.
Using different types of videos for your construction marketing is critical. It allows your company to reach a wider audience and convey its message in a variety of ways. Each type of video serves a specific purpose and can appeal to different audiences and needs. For example. A company overview video can provide a comprehensive introduction to your construction business and its services for potential customers who are just learning about the company. A project highlights video can showcase your construction company's completed projects and their features and benefits to potential clients who are considering hiring your company for their own project. Testimonials can provide social proof and help build trust with potential customers by showing real people sharing their experiences with the company. By creating a variety of video content, a construction company can better engage with its audience, effectively communicate its message, stand-out in a competitive market. Pretty good stuff. So, what are the different video types we need for our construction marketing and how do we use them? Let’s find out…