THE BLOG.
9 construction marketing ideas to recession proof your business.
Never will your construction brand and marketing ideas be more important to you than when the economy is going through changes or a tough old time. When you decide to run your own Trade and Construction business, you know there is going to be ‘ups and downs’. It’s part and parcel of the ‘privilege’ of becoming a construction business owner. And oftentimes, the ‘ups and downs’ are a knock-on effect to factors outside of our control. Changes in the law and government. Worldwide pandemics. The Suez Canal. Recessions. If you want to run a successful Trade and Construction business, part of the gig is learning how to ride these waves. And your brand and marketing (done right) can feel like your guardian angel when times get tough. Helping you remain front of mind to people for those still willing and able to have construction works completed. And visible to those on the look-out and waiting for the right time to give go-ahead. So, get it right. Here's 9 Construction Marketing Ideas to help recession proof your business and ride those waves…
Honesty Hour: Why You Need To Avoid Building Your Own Construction Website.
It’s tempting. To design and build your own construction website. With the likes of Wix, Go Daddy and Square Space all offering a place online where even the most novice to marketing can ‘build a website’. But just because you can, does that mean you should? Just because I own a saw and a ladder does that mean I can call myself a Tree Surgeon and sort out the Oak Tree at the bottom of the garden? Just because I own a paintbrush and a tin of paint, do I have the skill to paint the entirety of my rental property? Just because I did ok in science at school and know what each colour wire in a plug is for, does that mean I’m fit to rewire my house? No. Why? Because a branch of that tree I start sawing could knock me off my ladder and hurt me. Because that tin of paint I have (that’s been in the garage for a decade) is actually white fence paint. Is that good for ceilings? And the electrics… I don’t even need to explain that one. Let’s look at all the reasons why even if you are thinking about building you own website, you should avoid it at all costs for the long run…
Creative Ideas: How Your Team Can Help Boost Your Trade & Construction Marketing.
You know that your Trade and Construction marketing is just as important to your business as your work ‘On the Tools’ itself, right? How else will people know you exist to use you in the first place. Exactly. But juggling your brand and marketing all by yourself can be tough. Especially when you’re wearing a lot of different (hard) hats in your business. You do the bookkeeping, sales, admin, operations, on the tools AND marketing. To name but a few. But for those of you with Team Members, you have some help right under your nose. And you didn’t even realise it. There are lots of ways that your small (but mighty) team can help you with your Trade and Construction marketing ideas – and help lighten the load. These ideas work well for teams big or small. And if managed correctly can do wonders to your business visibility. Once you’ve fine-tuned them all, you may even decide to include some of these tasks in the job roles of your team and as part of your recruitment contracts. Executed well, these construction marketing ideas not only help build your brand centrally, but also make you more visible to a wider audience by utilising the audiences your Teams may already have. Without further ado, let’s drill down into how our Team Members can help boost our Trade and Construction marketing…
Productivity Hack: Win Back 11+ Hours A Week For Your Construction Marketing.
Hold onto your hard hats, as these super simple but effective productivity hacks for your Trade and Construction marketing could change the way you work in your business. According to statistics, the average UK user spends 110 minutes on Social Media, per day. For anyone else who is useless at quick math, that’s nearly 2 whole hours. That’s over 11 hours a week. What could you do with that time? And do we think that whole 110 minutes is spent working on our business, replying to customers, networking in groups where we can start getting some enquiries – being productive? I think not. So, if I save you 11 hours on social media alone, then I’ve done my job with this blog, right? Well, that’s only one of the things I’m going to help you with. The other hacks are a bunch of corkers too.
Perfect Examples Of How Your Personal Brand On Social Media Is Ruining Your Construction Marketing.
As a business owner in the construction industry, you know that first impressions are everything. In today's digital age, that first impression is often made on social media before you even have a chance to shake someone's hand. That's why it's so important to make sure your personal brand on social media is up to par. The most successful Trade and Construction businesses I know and have worked with for the last decade are those who are led with directors and team members that have exceptional personal brands. Keep reading to learn more about how poor personal branding can ruin your construction marketing.
Why Steve Nailed His Brand With This Flooring Tip for his Construction Video Marketing.
You need to consider tip videos as part of your Trade and Construction marketing. It’s one of the most powerful ways to build your brand. Construction tip videos positions you as the expert for your Trade. You can film them yourself (no film crew required). Super-efficient if the job you’re working on entails this tip anyway. Perfect for short, consistent social media content. We get to know, like and trust you and your team. Take a leaf out of Steve’s book. Watch his Construction Tip Video for his flooring business and follow suit. Despite our client Steve making this video look seamless (I couldn’t resist the pun) there’s a lot that Steve is doing that makes this blockbuster so epic. Let’s break it down, so you too can start making game-changing tip videos for your Trade and Construction marketing too…
Challenge: Go Live For 7 Days With These Ideas To Build Your Trade and Construction Marketing.
Here’s exactly why you need to consider social media Lives for your Trade and Construction brand and marketing. For those Trade and Construction owners who may not know what a ‘Live’ is – it’s a video tool on many of the social media platforms where instead of recording a video and then uploading to your page, you can stream a video in real time to your audience so they can see exactly what you’re up to right now and interact – think of it as your own Live TV. We get to know what services you offer in your Trade and Construction business. See the people behind your Trade and Construction business. Familiarise ourselves with faces and voices. There are opportunities for exposure to your brand – think branded workwear, branded vehicles etc. And begin the KNOW-LIKE-TRUST factor before we’ve even enquired. I’ve designed you a 7-day challenge. A different idea for everyday of the week. The power in going Live (like anything social media related) is about consistency. Let’s drill down into those ideas…
Win More Customers With The Help Of Your Fellow Trade And Construction Buddies.
If many hands make light work, how does this apply to building your Trade and Construction marketing? There is a lot you can do as a small group of focused, dedicated, local Trades that club together and want to help build each other’s Trade and Construction businesses. That isn’t a huge commitment. At little or even no cost at all. I’m going to share with you some simple ideas on how to win more customers for your Trade and Construction business with the help of your fellow Trades. But before I go into these epic game-changers I have a few warnings for you that will help you out…
Honesty Hour: How You’re Screwing Up Facebook Groups For Your Trade And Construction Marketing.
Done right and done well, the right Facebook Groups can be a GAME CHANGER for your T&C marketing. I’m going to give it to you straight. There’s a high chance that you are making some serious mistakes when it comes to using Facebook Groups as part of your T&C marketing. And I don’t blame you. It’s another Facebook page, right? Somewhere for you to promote your business offers, right? Where just by joining you can tick off the list of ‘things I’ve done for my T&C marketing,’ right? And expect the enquiries to just come rolling in, right? Wrong. Facebook Groups are a TOTALLY different kettle of fish to what you think. And day-in day-out, we see tonnes of branding mistakes going on by Trade and Construction companies in these Groups. But I’ve also watched Facebook Groups help take one of my Trade clients from a one-man band to an 18 strong team. So, let’s start by kicking all the mistakes you might be making in there to the curb…
Intermediate Guide: Branding Your Trade And Construction Facebook Marketing.
Facebook is hot property in building your Trade and Construction marketing. It’s free. Relatively easy to use. Quick to access on the go. There are hundreds of thousands of Trade and Construction businesses using Facebook. Yet we see so many Trade and Construction companies doing it wrong. We see even more miss out on some epic little tricks that could help their Facebook marketing generate more enquiries. And play a big part in turning Trade and Construction enquiries to actual jobs. So, we’re going to share with you some ‘tricks of the trade’ that you could use to level up your Facebook brand and marketing. Because we’re good like that.
Looking To Create A Money-Making Trade and Construction Video Testimonial? Here’s 5 Questions To Ask Your Client.
Trade and Construction testimonial videos are a MUST for your business marketing. But this DOESN’T HAVE to mean a professional film production video. Though this is epic if you are able to do this. There are other ways to capture great client experiences that can make for money-making branded testimonial videos. You can record it yourself on your phone. Or you can ask your client to record a selfie video on their own phone to send to you. But what do clients need to say in the videos that can DRIVE your Trade and Construction marketing? It is YOUR responsibility to help tease the ‘good stuff’ out of your clients. And the best way to do this is to ask specific questions that you want captured for your Trade and Construction marketing. Here's 5 fundamental questions to get answers for to create money-making testimonials for your Trade and Construction marketing…
5 Easy Communication Tweaks To Level Up Your Trade and Construction Brand And Marketing.
What if I told you, you are 40% more likely to get a call from your Trade and Construction marketing if you advertise a landline number vs a mobile number? Mind blowing. It just goes to prove that the tiniest details in your Trade and Construction marketing can make the biggest difference. How you communicate in your business is serious stuff. From your vehicle fleet designs, to your business card designs, branded workwear, all the way down to how you answer the phone. Yet there are some teeny tiny details that Trade and Construction companies overlook. That are a MASSIVE part of your marketing. The telephone number you use. The email address you give. The Social Media names you promote. Here's how to make sure you are nailing it.
5 Reasons Your Trade And Construction Brand And Marketing Isn’t Working.
You’ve been working on your Trade and Construction brand and marketing. Doing everything you think you should be doing. But. You’re not getting enough leads. Or you’re working through lots of time-wasting enquiries. Your marketing just doesn’t seem to be doing the trick. We see the same mistakes Trade and Construction businesses are making on their marketing over and over. We thought it might be helpful to share with you why your brand and marketing might not be working with the top 5, most frequent reasons we see on the daily. How many of these mistakes are you making?
What Your Trade And Construction Facebook Cover Design Is Missing.
It could be considered a tiny area of your Trade and Construction branding and marketing - your Facebook Cover photo design. For those not in the know that is the rectangular space you see at the top of your Facebook business page that you are able to customise. Not enough Trade and Construction companies are using this to their full advantage. Why should you pay so much attention to my Facebook Cover Design? Because everything you do in your brand and marketing reflects your Trade and Construction business - when customers land on your Facebook page it is the first thing they see and makes that all important first impressions and your Facebook page might be the first part of your marketing a potential customer encounters when it comes to your business. In a matter of seconds, we want your Ideal Client to feel they are in the right place and that it is YOU that can help solve their problems. So yes. It might seem like a tiny part of your Trade and Construction brand and marketing. But boy, is it mighty. Here’s how you nail it…
Websites Vs Social Media. Which One Should I Use For My Trade And Construction Company?
Which should I focus on for my Trade and Construction brand and marketing – websites or social media? It’s a question we get asked a lot. Both play such a huge part in marketing for most businesses nowadays. To help you work this out for your Trade and Construction business, we’ve put together a list of pros and cons for each. So, in case you’ve been banging your head against a (very well rendered) brick wall, we’ve done all the thinking for you. Because we’re good like that.
Checklist: 7 Tricks To Nail Your Trade And Construction Website Homepage Design.
Your website homepage design for your Trade and Construction company is more important to your brand and marketing than you think. Getting the design right can be the difference in a client making an enquiry or heading straight back to Google search to check out your competitors instead. Is your website homepage giving us all the information we need to stay put and investigate if your Trade and Construction business further? Here's our 7 Trick Checklist we use to make sure our Trade and Construction website homepage designs do all the heavy lifting for our clients…
Turn Quotes To Sales Using Brand In Your Trade And Construction Marketing.
To turn more quotes to sales in your Trade and Construction business you need rely on your goof old friends – brand and marketing. If you only send over a quote breakdown the client is only going focus on the numbers. You haven’t shared with them your experience to build trust. Your proven process. And how you have this down to a T and rarely miss a deadline. Or eliminate any other worries and stresses they have before choosing the right Trade for the job. Because believe it or not, there are more worries than just money. Focusing on numbers only could lose you the job. Not proving your value could mean your competitor wins. So how do you help nudge your potential clients in the right direction? You use your brand and marketing of course. Here's a list of easy ways to do it…
Why You Can’t Rely On Social Media Alone For Your Trade & Construction Business.
⚠️ Relying on Social Media alone is the worst decision you will ever make for your Trade and Construction brand and marketing. Ever. There are tonnes of reasons why, which include loss of reviews, wasted time and money you will never see again in your efforts to post. Social Media should be used to build up the hype in your business. But never to build your entire business on it. Because you are building a house on rented land. And rented land means it can be taken away from you at any given moment. Find out what the dangers are in relying on it entirely for your marketing so your Trade and Construction business doesn’t fall victim.
9 Reasons Animation Videos Kick-Arse For Your Trade And Construction Marketing.
Animation Video kicks arse when it comes to marketing your Trade and Construction business. Because it builds your brand, fast. Whether promoted on your website, on your premises or on your social media channels for your construction business, animation has a tonne of benefits that different types of video can’t come close to. Anonymity for staff and clients, education and savings on time and money are just a few of the selling points for this creative form of marketing. If you’re unsure as to whether animation videos are right for your Trade and Construction business then we have 9 reasons right here that could help change your mind…
Ways To Take Your Trade and Construction Website From Mess to Success.
Your Trade and Construction website (designed properly) is going to do a lot of the heavy lifting for you when it comes to building your brand and marketing. It is the ‘go to’ place for your future potential clients to find out more details about your business, in your absence, and if you are the right team for them. Even whilst you sleep. Good stuff. So, it’s crucial that your website is a well-oiled machine - easy to use and quick to find what we’re looking for. If you want us to make contact and enquire, that is. The alternative? Working your website frustrates us. And what does that mean? Back to Google we trot and onto your competitor’s website we go. So, here’s a list of game-changing tweaks to make to your Trade and Construction website to go from mess to success…