THE BLOG.
5 Non-Negotiables When Choosing A Networking Group For Your Construction Business.
Networking is such an important part of your Trade and Construction brand and marketing. And in the right group, can absolutely transform your business. We’ve seen it happen! But this takes investment – not only of your hard-earned money but of your time too. So, choosing the right Networking Group for you and your business can be a deal breaker. After attending hundreds of Networking meetings over the last decade as well as leading groups and being on management teams, here are the 5 biggest non-negotiables we feel you need to look out for when choosing a Networking Group for your Trade and Construction business.
How Ken Quit Attracting Small Jobs And Landed Quality Refurbishments For His Construction Business.
Your Trade and Construction brand and marketing will affect the kind of clients and jobs you attract. Construction company owner Ken, tells us how he grew his handyman business doing small maintenance jobs to a Bathroom Refurbishment company, attracting higher calibre clients and more profitable work – all by reviewing his marketing. How our Ideal Client Workshop helped uncover everything we needed to know about the who he wanted to work with and how it shaped the new company logo, the branded vehicle graphic design and changed the type of work and clients he was attracting – for the better. Nice.
5 Ways to Use your Trade and Construction Vehicles to get more clients.
Branded vehicles are one of the best forms of marketing for your Trade and Construction business. 24/7 advertising on the roads, brand awareness, professionalism when you turn up to meet clients, quickly identifiable on site and making that all important unforgettable first impression – all which helps conversion. Have your branded vehicles designed correctly - high quality vinyl fitting and looking after them - you have an investment that will last you years. But there are a number of tricks you might be missing to get the most out of your vehicles, to get them doing the heavy lifting for you when it comes to your marketing. So take a look at these 5 ways to use your Trade and Construction Vehicles to get more clients. And see how many you can tick off…
If I could tell Trades & Construction Businesses one thing about Marketing…
When branding and Marketing your Trade and Construction business, the first place to start is here – your Ideal Client. Discovering who this is will help steer you in everything from your website design, video and vehicle graphics to social media, networking efforts and print. Without identifying who this you could be wasting a serious amount of time, energy, and money. Find out what is an Ideal Client and how uncovering it will separate you from your competitors, help attract more of the work you want and save you a lot of time and money. Nice.
5 Mistakes You’re Making When Setting Your Trade & Construction Facebook Handle.
Setting your Facebook Handle is the most important part of setting up your page for your Trade and Construction business when it comes to your brand and marketing. If you don’t set it up correctly you risk clients not finding your page or worst still… ending up on a competitor’s page. Yikes. We’ve listed the biggest 5 mistakes we see Trade and Construction business owners make in their marketing when it comes to their handle and how to avoid making these. Social Media plays a huge part in growing your Trade and Construction business, but the foundations need to be right in the first place to make sure you can work towards reaping big rewards. So find out exactly what a Facebook Handle is, how to create one, the importance of it in your marketing and what pitfalls to avoid.
How Alex’s Vehicle Graphics bagged Amazon & Elstree Studios as Clients for his rubbish removal Business.
He may well already have had a great logo design in his Trades business, but this is not enough to build a brand. Hear how we helped a Rubbish Removal company from Borehamwood bag Amazon and Elstree Studios as clients – all by reviewing their brand and marketing. First, by uncovering their Ideal Client, then we were able to use this information to redesign their vehicle graphics so that large, established companies like these would not only be attracted to work with his Trades business, but convert as clients. Maintaining confidence they are working with a Trades brand that aligns with their values and identity.
5 Ways To Use Your Trade And Construction Reviews To Get More Business.
5 ways to use your Trade and Construction reviews to get you more business. Through a combination of online and offline creative ideas, you can start using your reviews to do more of the heavy lifting in your brand and marketing. Collecting reviews is the hard part. But you’ve already done that. Don’t leave money on the table. Find out how these 5 ideas can help get more eyeballs on your company, generate more enquiries, and convert leads - all by using the reviews you already have in your business.
7 Reasons To Seriously Consider Online Networking for Your Trade & Construction Business.
I’m going to share with you the 9 reasons you should seriously consider Online Networking as part of your strategy to grow your Trades and Construction business. Yes, for many Trades, in-person meetings appear to be more favourable on the surface. However. There are some SERIOUS benefits go going digital that include saving hours of time every week, growing your Trade or Construction business FASTER in areas you want to start working in, as well as showing us behind the scenes of your business and becoming much more memorable as a brand - which will increase enquiries and rocket those conversions. Nice. We share tips and tricks on exactly how online networking can be your new best friend in this blog.
The Easiest Brand Idea You Can Use To Stand Out From Other Trade and construction companies.
How Trevor Started Fixing His Marketing For His Decorating Business.
I think like most Trades feel, there just doesn't seem to be enough hours in the day and you need to have a thousand hats on. It’s hectic. It's a good feeling when you've got loads of work, but it can very soon get out of control. And then there’s the marketing side. When I started my decorating business, you didn't have to do as much on your brand and marketing. But now it's really important to keep your marketing for your Trades business up to date. Everything I got from Marshmallow was really simple to understand. If you know Marshmallow, they are a lot like Trades people. They're quite direct, straight talking and they don't mess around. It was like having your own marketing department as part of your Trades business.
5 Tips For Getting More Reviews For Your Trade and construction Business.
‘I don’t worry about reviews. I rely on word of mouth for my Trades business.’ Tell me how often you’ve said or heard this one. A lot, I’m going to guess Is the answer. Ok, let me tell it to you straight. Word of mouth is great. But if you really want to build your Trade business and are serious about scaling it and taking it the next level - more vans on the road, a bigger team, higher turn over - in this day and age, you cannot rely on word of mouth alone. Because word of mouth relies on individuals. And you have no control over that. In order to build your Trades brand and reputation, online reviews are your new best friend. So now we need to know how to bag them…
How to Brand your Trade and construction Facebook Page in 5 Easy Steps.
Whether you’re thinking about setting up your first ever Facebook page for your Trades business or you already have a page you’ve been using for years. Trades waste so much time and energy ‘doing their Facebook’ and never reap the rewards they deserve because they haven’t got the brand basics right. You have to get these right if you want to nail your Trades business online. There are 5 brand steps you need to set your Trades Facebook page up for success. They’re easy and free. Getting these brand basics right can be the difference between you wasting all your precious time for months, even years, without getting any results whatsoever or building your brand on Facebook that eventually becomes a power tool in your business and brings you the kinds of clients and work you actually want. We prefer the latter.
Networking 101: Beginners guide to Networking for Trades AND CONSTRUCTION.
You’ve been invited to your first ever networking meeting as a Trade. And you’ve agreed to go. But it’s the night before. And now you’re bricking it. No idea what to do. What to say. What to wear. What to bring. Standing in a room full of suits? Public speaking? What have I let myself in for, I hear you say? But don’t panic. We have a list of dos and don’ts for the networking Trade newbie to make your first time breezier than Gary Lineker’s presenting style.
The Ultimate Trade and construction Testimonial Video of all time.
I’ve said it before and I’ll say it again. Reviews and testimonials are EVERYTHING for your Trades business. What others are saying about you publicly will make or break you. It’s serious stuff. Like man flu. Only way better. Not enough Trades take the time needed to work on and build their reviews and testimonials. Fact. But the funny thing is, if they did take the time, these reviews and testimonials would do a lot of the heavy lifting for them when it comes to marketing their Trades business. Imagine that.
3 Time-Saving Social Media Tips for Trades AND CONSTRUCTION.
As a Trade, do you ever find that when you jump onto Facebook, Instagram and the likes, you end up wasting more time than an apprentice shopping for Tartan paint? Yes. Exactly. So we’ve come up with a few tips to keep you on the straight and narrow when it comes to Social Media for your Trades business.
How To Handle A Negative Facebook Review For Your Trades Business.
Your phone pings. Facebook notification. A negative review has been left on your company Facebook page. Boom. Your Trades business is ruined. Or at least it feels that way.