THE BLOG.
Hammers To Hashtags – How To Nail Your Trade Marketing In The Digital Age.
Are you ready to swap your hammers for hashtags and nail your Trade and construction marketing in the digital age? We’re diving deep into the world of construction marketing – from social media to email marketing and beyond. But don't worry, you don't need to be a tech wizard or a marketing guru to make it work. With a few simple strategies and a dash of authenticity, you'll be attracting new clients and growing your business faster than you can say "SEO.” So, put on your learning hat (safety first!), and join us as we explore the power of digital marketing for your Trade business. Trust us, your future customers (and your bottom line) will thank you!
5 Ingenious Ways to Use Your Carpentry Vehicle as a Client-Attracting Magnet
Are you ready to take your carpentry business marketing to the next level? It's time to think outside the toolbox and explore innovative carpenter business marketing strategies that will help you stand out from the competition and attract your ideal clients. One often-overlooked but incredibly powerful tool in your carpentry marketing arsenal is your work vehicle. That's right. Your trusty van can be transformed into a mobile advertising machine that showcases your skills, professionalism, and unique brand personality to potential clients everywhere you go. But how exactly do you turn your vehicle into a client-attracting magnet? It's not as simple as slapping your logo on the side and calling it a day. Effective carpenter business marketing requires creativity, strategy, and a deep understanding of your ideal client. In this blog post, we dive into five ingenious ways to leverage your carpentry vehicle for maximum marketing impact. From eye-catching design tips to clever positioning tactics, we'll show you how to make the most of this valuable asset and get your carpentry business noticed by the right people. Whether you're a solo woodworker looking to expand your client base or a larger carpentry company aiming to strengthen your brand presence, these carpentry marketing ideas will help you rev up your business and leave a lasting impression on potential customers. So buckle up. Grab your favourite chisel, and get ready to discover how your carpentry vehicle can become the ultimate marketing tool for your business. With these strategies in your toolkit, you'll be well on your way to building a thriving woodworking enterprise that stands out from the sawdust and attracts high-quality clients who appreciate your craftsmanship and expertise.
How Trevor Won a 5 Figure Decorating Project WIth his Construction marketing Without even Meeting The Clients.
Your Trade and Construction marketing ideas must be pretty good if you can win a project without even meeting the clients first. Imagine that? Your five-figure quote accepted and deposit made into your account an hour later. Sound too good to be true? Not for our Decorator Trevor – who tells us exactly how that happened in his decorating business for a spray-painting project after we worked with him on a branded proposal document that sealed the deal when he sent it along with his quote. Here’s the full story.
Why Steve Nailed His Brand With This Flooring Tip for his Construction Video Marketing.
You need to consider tip videos as part of your Trade and Construction marketing. It’s one of the most powerful ways to build your brand. Construction tip videos positions you as the expert for your Trade. You can film them yourself (no film crew required). Super-efficient if the job you’re working on entails this tip anyway. Perfect for short, consistent social media content. We get to know, like and trust you and your team. Take a leaf out of Steve’s book. Watch his Construction Tip Video for his flooring business and follow suit. Despite our client Steve making this video look seamless (I couldn’t resist the pun) there’s a lot that Steve is doing that makes this blockbuster so epic. Let’s break it down, so you too can start making game-changing tip videos for your Trade and Construction marketing too…
How Paul Built Relationships Between His Clients and Engineers Before Even Meeting In His Construction Business.
Your Trade and Construction brand and marketing will affect the kind of clients and jobs you attract. As well as which jobs you will convert. Construction company owner Paul, tells us how he realised how and why building on his Fire Protection Company brand and marketing was critical for building relationships with clients in his business. How our Ideal Client Workshop helped uncover everything we needed to know about who he wanted to work with, which told him which social media platforms he needed to be spending his time on (and which ones to avoid) as well as bring his large team of engineers into the forefront of his business. Epic.
Going Live: How To Get Over Stage Fright for Social Media Marketing In Your Trade And Construction Business.
Social Media Live Videos are ground breaking for your Trade and Construction brand and marketing. They give us in an insight behind the tools to your processes, your team and why you do what you do. Lives can do wonders for your business. But here’s the thing. Stage fright is real. And so many Trades avoid doing Live Video like their lives depend upon it. Here we share a bunch of tips and tricks to help the camera-shy Trade take the bull by the horns and make going Live easier, stress free and a whole lot less scary.
How Ken Quit Attracting Small Jobs And Landed Quality Refurbishments For His Construction Business.
Your Trade and Construction brand and marketing will affect the kind of clients and jobs you attract. Construction company owner Ken, tells us how he grew his handyman business doing small maintenance jobs to a Bathroom Refurbishment company, attracting higher calibre clients and more profitable work – all by reviewing his marketing. How our Ideal Client Workshop helped uncover everything we needed to know about the who he wanted to work with and how it shaped the new company logo, the branded vehicle graphic design and changed the type of work and clients he was attracting – for the better. Nice.
5 Ways to Use your Trade and Construction Vehicles to get more clients.
Branded vehicles are one of the best forms of marketing for your Trade and Construction business. 24/7 advertising on the roads, brand awareness, professionalism when you turn up to meet clients, quickly identifiable on site and making that all important unforgettable first impression – all which helps conversion. Have your branded vehicles designed correctly - high quality vinyl fitting and looking after them - you have an investment that will last you years. But there are a number of tricks you might be missing to get the most out of your vehicles, to get them doing the heavy lifting for you when it comes to your marketing. So take a look at these 5 ways to use your Trade and Construction Vehicles to get more clients. And see how many you can tick off…
If I could tell Trades & Construction Businesses one thing about Marketing…
When branding and Marketing your Trade and Construction business, the first place to start is here – your Ideal Client. Discovering who this is will help steer you in everything from your website design, video and vehicle graphics to social media, networking efforts and print. Without identifying who this you could be wasting a serious amount of time, energy, and money. Find out what is an Ideal Client and how uncovering it will separate you from your competitors, help attract more of the work you want and save you a lot of time and money. Nice.
5 Ways To Use Your Trade And Construction Reviews To Get More Business.
5 ways to use your Trade and Construction reviews to get you more business. Through a combination of online and offline creative ideas, you can start using your reviews to do more of the heavy lifting in your brand and marketing. Collecting reviews is the hard part. But you’ve already done that. Don’t leave money on the table. Find out how these 5 ideas can help get more eyeballs on your company, generate more enquiries, and convert leads - all by using the reviews you already have in your business.
How Trevor Started Fixing His Marketing For His Decorating Business.
I think like most Trades feel, there just doesn't seem to be enough hours in the day and you need to have a thousand hats on. It’s hectic. It's a good feeling when you've got loads of work, but it can very soon get out of control. And then there’s the marketing side. When I started my decorating business, you didn't have to do as much on your brand and marketing. But now it's really important to keep your marketing for your Trades business up to date. Everything I got from Marshmallow was really simple to understand. If you know Marshmallow, they are a lot like Trades people. They're quite direct, straight talking and they don't mess around. It was like having your own marketing department as part of your Trades business.
The Ultimate Trade and construction Testimonial Video of all time.
I’ve said it before and I’ll say it again. Reviews and testimonials are EVERYTHING for your Trades business. What others are saying about you publicly will make or break you. It’s serious stuff. Like man flu. Only way better. Not enough Trades take the time needed to work on and build their reviews and testimonials. Fact. But the funny thing is, if they did take the time, these reviews and testimonials would do a lot of the heavy lifting for them when it comes to marketing their Trades business. Imagine that.