THE BLOG.
5 Easy Communication Tweaks To Level Up Your Trade and Construction Brand And Marketing.
What if I told you, you are 40% more likely to get a call from your Trade and Construction marketing if you advertise a landline number vs a mobile number? Mind blowing. It just goes to prove that the tiniest details in your Trade and Construction marketing can make the biggest difference. How you communicate in your business is serious stuff. From your vehicle fleet designs, to your business card designs, branded workwear, all the way down to how you answer the phone. Yet there are some teeny tiny details that Trade and Construction companies overlook. That are a MASSIVE part of your marketing. The telephone number you use. The email address you give. The Social Media names you promote. Here's how to make sure you are nailing it.
5 Reasons Your Trade And Construction Brand And Marketing Isn’t Working.
You’ve been working on your Trade and Construction brand and marketing. Doing everything you think you should be doing. But. You’re not getting enough leads. Or you’re working through lots of time-wasting enquiries. Your marketing just doesn’t seem to be doing the trick. We see the same mistakes Trade and Construction businesses are making on their marketing over and over. We thought it might be helpful to share with you why your brand and marketing might not be working with the top 5, most frequent reasons we see on the daily. How many of these mistakes are you making?
What Your Trade And Construction Facebook Cover Design Is Missing.
It could be considered a tiny area of your Trade and Construction branding and marketing - your Facebook Cover photo design. For those not in the know that is the rectangular space you see at the top of your Facebook business page that you are able to customise. Not enough Trade and Construction companies are using this to their full advantage. Why should you pay so much attention to my Facebook Cover Design? Because everything you do in your brand and marketing reflects your Trade and Construction business - when customers land on your Facebook page it is the first thing they see and makes that all important first impressions and your Facebook page might be the first part of your marketing a potential customer encounters when it comes to your business. In a matter of seconds, we want your Ideal Client to feel they are in the right place and that it is YOU that can help solve their problems. So yes. It might seem like a tiny part of your Trade and Construction brand and marketing. But boy, is it mighty. Here’s how you nail it…
How Metin Built His Start-Up Trade Business By Building His Brand And Marketing During A Pandemic.
Building your Trade and Construction business takes hard work – let alone starting up during a worldwide pandemic. Disinfection company owner, Metin, tells us how he focused on his brand and marketing to ensure clients understood exactly what he offered in his Trades business and why they needed his services right now. How our Ideal Client Workshop, Brand MOT and monthly Get Shit Done marketing sessions helped steer him in the right direction. Going from struggling to get his foot in the door, to becoming the go-to experts for local education and nursery owners – all by revisiting his brand and marketing. Epic. Here’s his full story.
Websites Vs Social Media. Which One Should I Use For My Trade And Construction Company?
Which should I focus on for my Trade and Construction brand and marketing – websites or social media? It’s a question we get asked a lot. Both play such a huge part in marketing for most businesses nowadays. To help you work this out for your Trade and Construction business, we’ve put together a list of pros and cons for each. So, in case you’ve been banging your head against a (very well rendered) brick wall, we’ve done all the thinking for you. Because we’re good like that.
Checklist: 7 Tricks To Nail Your Trade And Construction Website Homepage Design.
Your website homepage design for your Trade and Construction company is more important to your brand and marketing than you think. Getting the design right can be the difference in a client making an enquiry or heading straight back to Google search to check out your competitors instead. Is your website homepage giving us all the information we need to stay put and investigate if your Trade and Construction business further? Here's our 7 Trick Checklist we use to make sure our Trade and Construction website homepage designs do all the heavy lifting for our clients…
Turn Quotes To Sales Using Brand In Your Trade And Construction Marketing.
To turn more quotes to sales in your Trade and Construction business you need rely on your goof old friends – brand and marketing. If you only send over a quote breakdown the client is only going focus on the numbers. You haven’t shared with them your experience to build trust. Your proven process. And how you have this down to a T and rarely miss a deadline. Or eliminate any other worries and stresses they have before choosing the right Trade for the job. Because believe it or not, there are more worries than just money. Focusing on numbers only could lose you the job. Not proving your value could mean your competitor wins. So how do you help nudge your potential clients in the right direction? You use your brand and marketing of course. Here's a list of easy ways to do it…
Why You Can’t Rely On Social Media Alone For Your Trade & Construction Business.
⚠️ Relying on Social Media alone is the worst decision you will ever make for your Trade and Construction brand and marketing. Ever. There are tonnes of reasons why, which include loss of reviews, wasted time and money you will never see again in your efforts to post. Social Media should be used to build up the hype in your business. But never to build your entire business on it. Because you are building a house on rented land. And rented land means it can be taken away from you at any given moment. Find out what the dangers are in relying on it entirely for your marketing so your Trade and Construction business doesn’t fall victim.
9 Reasons Animation Videos Kick-Arse For Your Trade And Construction Marketing.
Animation Video kicks arse when it comes to marketing your Trade and Construction business. Because it builds your brand, fast. Whether promoted on your website, on your premises or on your social media channels for your construction business, animation has a tonne of benefits that different types of video can’t come close to. Anonymity for staff and clients, education and savings on time and money are just a few of the selling points for this creative form of marketing. If you’re unsure as to whether animation videos are right for your Trade and Construction business then we have 9 reasons right here that could help change your mind…
How Paul Built Relationships Between His Clients and Engineers Before Even Meeting In His Construction Business.
Your Trade and Construction brand and marketing will affect the kind of clients and jobs you attract. As well as which jobs you will convert. Construction company owner Paul, tells us how he realised how and why building on his Fire Protection Company brand and marketing was critical for building relationships with clients in his business. How our Ideal Client Workshop helped uncover everything we needed to know about who he wanted to work with, which told him which social media platforms he needed to be spending his time on (and which ones to avoid) as well as bring his large team of engineers into the forefront of his business. Epic.
Ways To Take Your Trade and Construction Website From Mess to Success.
Your Trade and Construction website (designed properly) is going to do a lot of the heavy lifting for you when it comes to building your brand and marketing. It is the ‘go to’ place for your future potential clients to find out more details about your business, in your absence, and if you are the right team for them. Even whilst you sleep. Good stuff. So, it’s crucial that your website is a well-oiled machine - easy to use and quick to find what we’re looking for. If you want us to make contact and enquire, that is. The alternative? Working your website frustrates us. And what does that mean? Back to Google we trot and onto your competitor’s website we go. So, here’s a list of game-changing tweaks to make to your Trade and Construction website to go from mess to success…
Going Live: How To Get Over Stage Fright for Social Media Marketing In Your Trade And Construction Business.
Social Media Live Videos are ground breaking for your Trade and Construction brand and marketing. They give us in an insight behind the tools to your processes, your team and why you do what you do. Lives can do wonders for your business. But here’s the thing. Stage fright is real. And so many Trades avoid doing Live Video like their lives depend upon it. Here we share a bunch of tips and tricks to help the camera-shy Trade take the bull by the horns and make going Live easier, stress free and a whole lot less scary.
3 Things You Need To Start Doing In Facebook Groups For Your Trade & Construction Business.
Trade and Construction companies are using Facebook Groups all wrong in their Brand and Marketing. These are community spaces where people go to support and help each other. This is not a place for a sales pitch. But this doesn’t mean it’s not a place for business. Quite the opposite in fact. But for Trade and Construction businesses to use these ready-made audiences as part of their marketing strategy, they need to become part of the community themselves. So, what does this mean we need to start doing? Exactly that. Helping and supporting the community within the Facebook Group. How? By engaging and interacting with the members through comments, posting educational content and showing the humans behind the Trade and Construction business so that we can start building the know, like trust factor in one of the most powerful places possible.
7 Game-Changing Tweaks To Validate Your Trade & Construction Reviews.
Your Trade and Construction reviews are as much a part of your brand and marketing as your logo design, website or vehicle graphics. What clients are saying about you when you are not there can make or break your business. Making sure you validate your reviews when re-using or re-purposing them in your marketing is crucial – in a world where we question how real are online reviews? Here are 7 game-changing tweaks to help validate your Trade and Construction reviews when you are using them for your brand and marketing.
5 Non-Negotiables When Choosing A Networking Group For Your Construction Business.
Networking is such an important part of your Trade and Construction brand and marketing. And in the right group, can absolutely transform your business. We’ve seen it happen! But this takes investment – not only of your hard-earned money but of your time too. So, choosing the right Networking Group for you and your business can be a deal breaker. After attending hundreds of Networking meetings over the last decade as well as leading groups and being on management teams, here are the 5 biggest non-negotiables we feel you need to look out for when choosing a Networking Group for your Trade and Construction business.
How Ken Quit Attracting Small Jobs And Landed Quality Refurbishments For His Construction Business.
Your Trade and Construction brand and marketing will affect the kind of clients and jobs you attract. Construction company owner Ken, tells us how he grew his handyman business doing small maintenance jobs to a Bathroom Refurbishment company, attracting higher calibre clients and more profitable work – all by reviewing his marketing. How our Ideal Client Workshop helped uncover everything we needed to know about the who he wanted to work with and how it shaped the new company logo, the branded vehicle graphic design and changed the type of work and clients he was attracting – for the better. Nice.
5 Ways to Use your Trade and Construction Vehicles to get more clients.
Branded vehicles are one of the best forms of marketing for your Trade and Construction business. 24/7 advertising on the roads, brand awareness, professionalism when you turn up to meet clients, quickly identifiable on site and making that all important unforgettable first impression – all which helps conversion. Have your branded vehicles designed correctly - high quality vinyl fitting and looking after them - you have an investment that will last you years. But there are a number of tricks you might be missing to get the most out of your vehicles, to get them doing the heavy lifting for you when it comes to your marketing. So take a look at these 5 ways to use your Trade and Construction Vehicles to get more clients. And see how many you can tick off…
If I could tell Trades & Construction Businesses one thing about Marketing…
When branding and Marketing your Trade and Construction business, the first place to start is here – your Ideal Client. Discovering who this is will help steer you in everything from your website design, video and vehicle graphics to social media, networking efforts and print. Without identifying who this you could be wasting a serious amount of time, energy, and money. Find out what is an Ideal Client and how uncovering it will separate you from your competitors, help attract more of the work you want and save you a lot of time and money. Nice.
5 Mistakes You’re Making When Setting Your Trade & Construction Facebook Handle.
Setting your Facebook Handle is the most important part of setting up your page for your Trade and Construction business when it comes to your brand and marketing. If you don’t set it up correctly you risk clients not finding your page or worst still… ending up on a competitor’s page. Yikes. We’ve listed the biggest 5 mistakes we see Trade and Construction business owners make in their marketing when it comes to their handle and how to avoid making these. Social Media plays a huge part in growing your Trade and Construction business, but the foundations need to be right in the first place to make sure you can work towards reaping big rewards. So find out exactly what a Facebook Handle is, how to create one, the importance of it in your marketing and what pitfalls to avoid.
How Alex’s Vehicle Graphics bagged Amazon & Elstree Studios as Clients for his rubbish removal Business.
He may well already have had a great logo design in his Trades business, but this is not enough to build a brand. Hear how we helped a Rubbish Removal company from Borehamwood bag Amazon and Elstree Studios as clients – all by reviewing their brand and marketing. First, by uncovering their Ideal Client, then we were able to use this information to redesign their vehicle graphics so that large, established companies like these would not only be attracted to work with his Trades business, but convert as clients. Maintaining confidence they are working with a Trades brand that aligns with their values and identity.